Funko Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Funko Inc (FNKO) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Funko Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 933M vs -M combined for tracked competitors (100.0% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-10.9% annualized vs trailing 12 months).
- Scale: Funko Inc ranks #8 of 20 companies by market capitalization in the Recreational Products industry, holding 1.0% of industry market cap.
- Peer revenue share: Funko Inc accounted for 100.0% of combined revenue among its tracked peer group, up from 100.0% a year earlier.
- Peer differentiation: Revenue per employee of $0.84M compares with $0.10M for the peer group (8.9x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
FNKO Sales vs. its Competitors, Q2 2026
Funko Inc generated 100.00 % of the combined sales of its peer group, up from 100.00 % a year earlier.
For context: the Recreational Products industry grew revenue 1.1% year over year, combined, vs 7.4% for Funko Inc. Funko Inc's share of combined industry revenue moved from 3.30% to 3.51%, a gain of 0.20 percentage points.
Funko Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Funko Inc | No | No | No | No |
| Competitors combined (1) | ||||
| High-Confidence Competitors (1) | ||||
| Similar-Size Competitors (10) | ||||
| Similar Growth & Profitability (8) | 87.50 % (7 of 8) | 62.50 % (5 of 8) | 37.50 % (3 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
FNKO Stock Performance relative to its Competitors
FNKO Stock Performance relative to High-Confidence Competitors
FNKO Stock Performance relative to Similar-Size Competitors
FNKO Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Build a bear Workshop Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Funko Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Funko Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Funko Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Funko Inc | 313.73 | 932.64 |
| Build a bear Workshop Inc | 320.52 | 524.72 |
| SUBTOTAL | 634.25 | 1,457.36 |
Sources: Funko Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Funko Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Funko Inc's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Build a bear Workshop Inc | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Funko Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Funko Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Funko Inc | Reportable 100.00 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Funko Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Funko Inc | 314 | 844,782 | -1,734 |
| Build a bear Workshop Inc | 321 | 95,403 | 10,033 |
| PEERS TOTAL | 321 | 95,403 | 10,033 |
Funko Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Funko Inc | United States 58.41 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Funko Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 19 companies in Funko Inc's industry classification, broader than the peer set above. Market cap in millions of $.Funko Inc ranks #8 of 19 companies by market capitalization in its industry, holding 0.99 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 2,275, indicating a moderately concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Hasbro Inc | 12,718 | 40.44 % |
| 2 | Acushnet Holdings Corp | 4,993 | 15.88 % |
| 3 | Mattel Inc | 3,942 | 12.54 % |
| 4 | Yeti Holdings Inc | 3,232 | 10.28 % |
| 5 | Callaway Golf Company | 1,234 | 5.2% |
| 6 | Peloton Interactive Inc | 1,234 | 5.2% |
| 7 | Johnson Outdoors Inc | 1,234 | 5.2% |
| 8 | Funko Inc | 312 | 0.99 % |
| 9 | Jakks Pacific Inc | 1,234 | 5.2% |
| 10 | Escalade Incorporated | 1,234 | 5.2% |
Market cap and industry share for the rest of Funko Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-28.
Funko Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 3 | Mattel Inc | 3,942 | -20.12 % |
| 4 | Yeti Holdings Inc | 3,232 | 25.15 % |
| 5 | Callaway Golf Company | 2,719 | 55.49 % |
| 6 | Peloton Interactive Inc | 2,100 | -42.83 % |
| 7 | Johnson Outdoors Inc | 1,234 | 12.3% |
| 8 | Funko Inc | 312 | 36.27 % |
| 9 | Jakks Pacific Inc | 1,234 | 12.3% |
| 10 | Escalade Incorporated | 1,234 | 12.3% |
| 11 | American Outdoor Brands Inc | 1,234 | 12.3% |
| 12 | Clarus Corporation | 1,234 | 12.3% |
| 13 | Nocopi Technologies Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Funko Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-28. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Funko Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Recreational Products industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (22 companies).| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 44.91 % | 42.34 % (avg) | +2.6 pp |
| Operating Margin | 2.67 % | industry median | +0.1 pp |
| EBITDA Margin | 8.07 % | -6.77 % (avg) | +14.8 pp |
| Capital Intensity (Capex / Revenue) | 3.83 % | 4.34 % (avg) | -0.5 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Funko Inc's Valuation vs Competitive Position
Valuation multiples vs the Recreational Products industry average (22 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 17.3x | - |
| EV / EBITDA | 6.0x | 8.3x | -2.4x |
| P/B | 1.7x | 2.6x | -0.9x |
| Return on Equity | -1.05 % | industry aggregate | -23.23 % |
| Return on Invested Capital | 4.33 % | 4.66 % (avg) | -0.33 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Funko Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| Revenue Growth | 15.89 % | -17.93 % | 57.74 % | 28.51 % | -17.13 % | -4.22 % | -13.49 % |
| Operating Margin | 5.86 % | 3.61 % | 9.27 % | -0.90 % | -9.47 % | 1.24 % | -5.01 % |
| Return on Invested Capital | 4.49 % | 2.18 % | 7.79 % | -0.93 % | -13.08 % | 2.02 % | -8.81 % |
| P/E | 40.6x | 112.5x | 16.5x | - | - | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Funko Inc's Strategic Group Map
Every company in Funko Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Funko Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Funko Inc's BCG Growth-Share Matrix
Relative market share (vs Funko Inc's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
Funko Inc falls in the Dog quadrant: relative market share of 0.02x vs its largest competitor, in an industry growing revenue 2.9% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Hasbro Inc alone holds 40% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Funko Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Moderate | Industry HHI of 2,275 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Moderate, in line with the industry | Capital intensity (capex / revenue) of 3.83 % vs industry average 4.34 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Funko Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Funko Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Funko Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Funko Inc falls in the Low attractiveness / Medium strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Funko Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Return on equity 23.2 points below the industry aggregate.
- Latest-quarter revenue run-rate is decelerating (-10.9% annualized vs trailing 12 months).
- Low relative market share vs the industry leader (0.02x).
Opportunities
No rule matched.
Threats
- Industry dominated by Hasbro Inc , holding 40.44 % of industry market cap.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Funko Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Funko Inc | 0.14 | 0.96 | 0.97 |
| Build a bear Workshop Inc | 0.34 | 1.62 | - |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Funko Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Funko Inc | Q2 2026 | +7.4 % | - |
| Build a bear Workshop Inc | Q1 2026 | -2.4 % | +19.5 % |
| PEERS TOTAL | +3.5 % | - |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Funko Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Funko Inc | Q2 2026 | -31.5 % | +11.2 % |
| Build a bear Workshop Inc | Q1 2026 | -18.2 % | +136.3 % |
Funko Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Funko Inc | - | - | - |
| Build a bear Workshop Inc | 16.42% | 35.60% | 35.60% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Funko Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Funko Inc | - | 0.34 |
| Build a bear Workshop Inc | 5.95 | 0.61 |
| PEERS AVERAGE | 11.91 | 0.44 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.