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Estee Lauder Companies Inc  (EL)
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Estee Lauder Companies Inc's

Competitiveness


 

EL Sales vs. its Competitors Q4 2019



Comparing the results to its competitors, Estee Lauder Companies Inc reported Total Revenue increase in the 4 quarter 2019 by 15.46 % year on year.
The sales growth was above Estee Lauder Companies Inc's competitors average revenue growth of 5.32 %, recorded in the same quarter.

List of EL Competitors

With net margin of 12.13 % company reported lower profitability than its competitors.

More on EL Margin Comparisons



Revenue Growth Comparisons




Net Income Comparison


Estee Lauder Companies Inc Net Income in 4 quarter 2019 declined year on year by -2.77 %, despite income growth by most of its competitors

<<  More on EL Income Comparisons


Estee Lauder Companies Inc's Comment on Competitors and Industry Peers


The skin care, makeup, fragrance and hair care businesses are characterized by vigorous competition throughout the world. Brand recognition, quality, performance, availability and price are some of the factors that impact consumers’ choices among competing products and brands. Advertising, promotion, merchandising, the pace and timing of new product introductions, line extensions and the quality of in-store demonstrations also have a significant impact on consumers’ buying decisions. With our numerous brands, sold in various channels, we are one of the world’s leading manufacturers and marketers of skin care, makeup, fragrance and hair care products. We compete against a number of companies, some of which have substantially greater resources than we do.

Our principal competitors consist of large, well-known, multinational manufacturers and marketers of skin care, makeup, fragrance and hair care products, most of which market and sell their products under multiple brand names. They include, among others, L’Oreal S.A.; Shiseido Company, Ltd.; Beiersdorf AG; LVMH Moët Hennessey Louis Vuitton; Coty, Inc.; The Procter & Gamble Company; Avon Products, Inc.; Chanel S.A.; and Groupe Clarins. We also face competition from a number of independent brands, as well as some retailers that have developed their own beauty brands. Certain of our competitors also have ownership interests in retailers that are customers of ours.



  

Fragrance Segment Market Share Q4 2019

With revenue growth of 8.66 % within Fragrance segment, Estee Lauder Companies Inc achieved improvement in market share, within Fragrance segment to approximate 3.89 %.

<<  More on EL Market Share.
 

  

Hair Care Segment Market Share Q4 2019

Hair Care segment revenue, increased by 3.63 % faster than Estee Lauder Companies Inc's competitors within this division and its market share improved to approx. 1.95 %.

<<  More on EL Market Share.
 

  

Makeup Segment Market Share Q4 2019

despite revenue deterioration, Estee Lauder Companies Inc inceased its market share in this segment.

company inceased its market share in this segment to approximate 12.72 %.



<<  More on EL Market Share.
 

  

Skin Care Segment Market Share Q4 2019

Skin Care segment, revenue fell by -16.05 % and company lost market share, to approximate 11.33 %.





<<  More on EL Market Share.
 

*Market share is not actual measurement, only performance comparison of companies which report and operate within the same segment.


EL's vs. Competition, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME TICKER MARKET CAP REVENUES INCOME EMPLOYEES
Estee Lauder Companies Inc EL 78,844 15,853 1,874 44,000
Actavis Plc ACT 4,491 10,573 -751 19,200
AllerganĀ plc AGN 65,049 15,818 -9,244 10,500
Avon Products Inc AVP 2,993 5,189 124 33,200
Bonamour, Inc. BONI 0 0 0 1
Coty Inc. COTY 8,650 8,771 -3,726 10,600
Enhance Skin Products Inc EHSK 0 0 0 1
Helen Of Troy Limited HELE 4,885 1,650 193 1,610
Jubilant Flame International, Ltd JFIL 1 0 0 3
Johnson & Johnson JNJ 400,832 81,706 14,151 126,500
Rejuvel Bio-sciences, Inc. NUUU 0 0 0 1
Procter & Gamble Co PG 331,761 69,594 -1,751 110,000
Elizabeth Arden Inc RDEN 0 523 17 1,900
Revlon Inc REV 1,058 2,564 -190 5,700
Notox Technologies Corp. TRPO 115 0 -1 1
Tupperware Brands Corporation TUP 268 1,954 133 13,000
International FlavorsĀ & Fragrances Inc IFF 15,420 5,075 395 6,200
Inter Parfums Inc IPAR 2,218 699 74 311
Sensient Technologies Corp SXT 2,358 1,354 147 4,083
SUBTOTAL 918,944 221,323 1,446 386,811


             
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