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Ak Steel Holding Corporation  (AKS)
Other Ticker:  
 
    Sector  Basic Materials    Industry Iron & Steel
   Industry Iron & Steel
   Sector  Basic Materials

Ak Steel Holding's

Competitiveness


 

AKS Sales vs. its Competitors Q4 2019



Comparing the results to its competitors, Ak Steel Holding reported Total Revenue decrease in the 4 quarter 2019 year on year by -13.8 %, faster than overall decrease of Ak Steel Holding's competitors by -8.59 %, recorded in the same quarter.

List of AKS Competitors





Revenue Growth Comparisons




Net Income Comparison


Ak Steel Holding Corporation recorded net loss , as well as most of its competitors.

<<  More on AKS Income Comparisons


Ak Steel Holding's Comment on Competitors and Industry Peers


The Company competes with domestic and foreign flat-rolled carbon, stainless and electrical steel producers (both integrated steel producers and mini-mill producers) and producers of plastics, aluminum and other materials that can be used in lieu of flat-rolled steels in manufactured products. Mini-mills generally offer a narrower range of products than integrated steel mills, but can have some competitive cost advantages as a result of their different production processes and typically non-union work forces. Price, quality, on-time delivery and customer service are the primary competitive factors in the steel industry and vary in relative importance according to the category of product and customer requirements.

Steel producers that sell to the automotive market are facing increasing competition from the manufacturers of aluminum (and, to a lesser extent, other materials) as automotive manufacturers attempt to develop vehicles that will enable them to satisfy more stringent government-imposed fuel efficiency standards. While there has been much media coverage about the threat of aluminum, in particular, to the use of steel in automotive manufacturing, the steel industry has developed, and is continuing to develop, advanced high strength steels that meet the strength requirements and weight reductions needed by the automotive industry and are less costly, easier to repair and more environmentally friendly than aluminum.

Domestic steel producers, including the Company, face significant competition from foreign producers. For a variety of reasons, these foreign producers often are able to sell products in the United States at prices substantially lower than domestic producers. These reasons include lower labor, raw material, energy and regulatory costs, as well as significant government subsidies, the maintenance of artificially low exchange rates against the U.S. dollar and preferential trade practices in their home countries. The annual level of imports of foreign steel into the United States also is affected to varying degrees by the strength of demand for steel outside the United States and the relative strength or weakness of the U.S. dollar against various foreign currencies.

The Company continues to provide pension and healthcare benefits to a significant portion of its retirees, resulting in a competitive disadvantage compared to certain other domestic integrated steel companies and the mini-mills that do not provide such benefits to any or most of their retirees. Over the course of the last several years, however, the Company has negotiated progressive labor agreements that have significantly reduced total employment costs at all of its union-represented facilities. In addition, the Company has entered into agreements with various groups of retirees to transfer all responsibility for their healthcare benefits from the Company to Voluntary Employee Benefits Association (“VEBA”) trusts funded by the Company. The Company has also lowered and continues to lower retiree benefit costs related to its salaried employees. These actions have increased the Company’s ability to compete in the highly competitive global steel market.

The Company also is facing competition from foreign-based and domestic steel producers who have expanded or restarted shutdown steel production and/or finishing facilities in the United States.





  

Overall company Market Share Q4 2019

Overall company, revenue fell by -13.8 % and company lost market share, to approximate 1.53 %.





<<  More on AKS Market Share.
 

*Market share calculated with total revenue.


AKS's vs. Competition, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
Ak Steel Holding Corporation 6,359 111 63 8,000
Alcoa Corp 11,204 11,944 956 61,000
Aleris Corporation 3,376 0 -12 5,400
Arconic Corporation 6,828 3,431 -441 0
Allegheny Technologies Incorporated 2,693 2,713 -1,108 9,700
Dmc Global Inc 245 786 2 428
Global Brass & Copper Holdings, Inc. 1,724 968 61 1,857
Century Aluminum Company 1,754 1,544 -43 1,778
Commercial Metals Company 7,320 4,168 582 8,388
Insteel Industries Inc 649 750 82 848
Kaiser Aluminum Corporation 2,088 1,563 -14 2,760
Mueller Industries Inc 3,489 3,023 386 4,244
Arcelormittal 53,270 34,827 -578 0
Materion Corporation 1,453 1,711 58 2,550
Nucor Corporation 31,380 27,318 5,208 26,800
Novelis Inc 14,846 0 830 11,970
Rowan Companies Plc 1,120 1,379 -50 4,051
Remitly Global Inc 0 395 0 0
Ryerson Holding Corporation 4,994 826 172 3,000
Searchlight Minerals Corp. 0 0 0 11
Steel Dynamics Inc 15,429 11,041 2,255 7,780
Tht Heat Transfer Technology, Inc. 68 2 -2 576
Timkensteel Corporation 1,156 780 101 2,600
Viavi Solutions Inc 1,241 3,718 -5 3,500
Worthington Industries Inc 3,834 2,750 259 10,500
United States Steel Corp 17,215 5,463 3,154 34,680
Solitario Zinc Corp 0 26 -2 5
Olympic Steel Inc 2,019 245 98 1,660
SUBTOTAL 195,754 121,484 12,011 214,086


       
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