During the corresponding time, Ak Steel Holding Corporation saw a revenue deteriorated by -13.8 % year on year, sequentially revenue fell by -5.85 %. While revenue at the Ak Steel Holding Corporation's corporate clients
Ak Steel Holding's Comment on Sales, Marketing and Customers
For carbon and stainless steels, the Company principally directs its marketing
efforts toward those customers who require the highest quality flat-rolled steel
with precise “just-in-time” delivery and technical support. The Company’s
enhanced product quality and delivery capabilities, as well as its emphasis on
customer technical support and product planning, are critical factors in its ability
to serve this segment of the market. For electrical steels, the Company focuses
its efforts on customers who desire the highest quality iron-silicon alloys that
provide the low core loss and high permeability attributes required for more efficient
and economical electrical transformers. The Company’s iron-silicon alloys
are among the most energy efficient in the world. As with customers of its other
steel products, the Company also ensures that its electrical steel customers have
outstanding technical support and product development assistance. The Company’s
standards of excellence in each of its product categories have been embraced by
a wide array of diverse customers and, accordingly, no single customer accounted
for more than 10% of net sales of the Company.
The Company’s flat-rolled carbon steel products are sold primarily to
automotive manufacturers and to customers in the infrastructure and manufacturing
market. The infrastructure and manufacturing market includes electrical transmission,
heating, ventilation and air conditioning equipment, and appliances. The Company
also sells coated, cold-rolled, and hot-rolled carbon steel products to distributors,
service centers and converters who may further process these products prior
to reselling them. To the extent it believes necessary, the Company carries
increased inventory levels to meet the requirements of certain of its customers
for “just-in-time” delivery.
The Company sells its stainless steel products to manufacturers and their suppliers
in the automotive industry, to manufacturers of food handling, chemical processing,
pollution control, medical and health equipment, and to distributors and service
centers.
The Company sells its electrical steel products in the infrastructure and manufacturing
market. These products are sold primarily to manufacturers of power transmission
and distribution transformers, both for new and replacement installation. The
Company also sells electrical steel products for use in the manufacture of electrical
motors and generators.
Sources:
Ak Steel Holding Corporation’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: Ak Steel Holding Corporation’s corporate clients.
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