| Market Capitalization (Millions $) |
2,509 |
| Shares
Outstanding (Millions) |
428 |
| Employees |
11,446 |
| Revenues (TTM) (Millions $) |
5,164 |
| Net Income (TTM) (Millions $) |
-201 |
| Cash Flow (TTM) (Millions $) |
-362 |
| Capital Exp. (TTM) (Millions $) |
169 |
Under Armour Inc
Under Armour Inc. is a prominent American sports apparel and footwear company, founded in 1996 by Kevin Plank, a former University of Maryland football player. The company is headquartered in Baltimore, Maryland. Under Armour is well-known for its innovative approach to performance apparel, particularly its moisture-wicking technology, which helps to keep athletes dry and comfortable during physical activities.
Product Range
Under Armours product offerings include:
1. Performance Apparel: This segment includes tops, bottoms, and base layers designed for high-performance athletic use. The clothing is engineered with materials that wick moisture away from the body, ensuring breathability and comfort.
2. Footwear: Under Armour produces a wide range of athletic shoes for various sports, including running, basketball, training, and outdoor activities. Their footwear often features advanced technologies for cushioning, stability, and traction.
3. Accessories: The company also markets a variety of accessories such as bags, hats, and socks, further enhancing the performance experience for athletes and active consumers.
4. Connected Fitness: Under Armour has invested in digital fitness technologies and apps, aiming to create a comprehensive digital ecosystem for athletes. This includes partnerships with fitness trackers and smart devices, as well as the development of mobile apps like MyFitnessPal and MapMyRun to support fitness tracking and health management.
Target Market
Under Armour targets a diverse audience, focusing on men, women, and youth athletes. Its products are designed to cater to serious athletes as well as fitness enthusiasts and individuals leading an active lifestyle.
Brand Positioning
Under Armour positions itself as a brand dedicated to innovation, performance, and quality. It emphasizes the importance of helping athletes of all levels achieve their best performance through advanced technology in their apparel and footwear. This commitment to performance is often encapsulated in the brand's motto, 'I Will,' which motivates individuals to pursue their athletic goals.
Global Presence
Under Armour has expanded its presence globally, with a significant market share in North America and growing international sales. The brand's products can be found in sporting goods stores, specialty retailers, and online, facilitating access for consumers worldwide.
Marketing Strategies
Under Armour employs various marketing strategies to promote its brand and products, including:
- Sponsorships: The company has established partnerships and sponsorships with professional athletes, teams, and events across various sports, enhancing its visibility and credibility.
- Influencer Collaborations: Under Armour collaborates with fitness influencers and trainers to reach fitness-focused communities through social media platforms.
- Event Marketing: The brand engages in active participation in sports events and fitness competitions to showcase its products in real-world conditions.
Recent Developments
In recent years, Under Armour has focused on streamlining its operations and enhancing brand loyalty. The company has made efforts to improve its supply chain and inventory management while continuing to innovate in product development. Competitively, Under Armour faces challenges from established giants in the sports apparel industry, such as Nike and Adidas, which requires ongoing adaptation and strategy refinement.
Challenges and Opportunities
Under Armour, like many companies in the retail sector, has faced challenges such as changing consumer preferences, economic pressures, and increased competition. However, there are also opportunities for growth, particularly in e-commerce, international markets, and the continually growing health and wellness trend.
Overall, Under Armour Inc. remains a key player in the athletic apparel market, recognized for its focus on performance-enhancing technologies and commitment to helping athletes push their limits.
Company Address: 101 Performance Drive Baltimore 21230 MD
Company Phone Number: 468-2512 Stock Exchange / Ticker: NYSE UA
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50.3 %