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Roku Inc   (NASDAQ: ROKU)
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Price: $99.0700 $12.27 14.136%
Day's High: $104.96 Week Perf: 17.1 %
Day's Low: $ 96.16 30 Day Perf: 29.45 %
Volume (M): 18,474 52 Wk High: $ 104.96
Volume (M$): $ 1,830,229 52 Wk Avg: $67.77
Open: $100.79 52 Wk Low: $48.33



 Market Capitalization (Millions $) 14,403
 Shares Outstanding (Millions) 145
 Employees 1,620
 Revenues (TTM) (Millions $) 4,113
 Net Income (TTM) (Millions $) -129
 Cash Flow (TTM) (Millions $) 104
 Capital Exp. (TTM) (Millions $) 5

Roku Inc
Roku pioneered streaming to the TV. Roku connects users to the streaming content they love, enables content publishers to build and monetize large audiences, and provides advertisers with unique capabilities to engage consumers. We do this at scale. TV streaming’s disruptive content distribution model is shifting billions of dollars of economic value. Roku is capitalizing on this large economic opportunity as a leading TV streaming platform for users, content publishers and advertisers.


   Company Address: 1173 Coleman Avenue San Jose 95110 CA
   Company Phone Number: 556-9040   Stock Exchange / Ticker: NASDAQ ROKU


   

Stock Performances by Major Competitors

5 Days Decrease / Increase
     
CMCSA        2.67% 
NFLX        3.02% 
AAPL        7.45% 
AMZN   -1.91%    
DIS        1.01% 
HLIT   -9.53%    
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Business Update

SAN JOSE, Calif. Roku, Inc. (NASDAQ ROKU), the leading TV streaming platform in the United States, has...

Published Mon, Jan 6 2025 9:26 PM UTC

Roku Launches Data Cloud Collaboration Suite Amidst Improved Financial Metrics SAN JOSE, Calif. Roku, Inc. (NASDAQ: ROKU), the leading TV streaming platform in the United States, has announced the launch of its Roku Data Cloud, a new suite designed to enhance partnerships by providing access to and analysis of the company s proprietary TV data. The announcement, made tod...

Business Update

Roku Unveils New Ads Manager to Drive Growth Amid Resounding Revenue Surge

Published Wed, Sep 18 2024 3:47 PM UTC

Roku Launches Ads Manager, Sees Above-Average Revenue GrowthSAN JOSE, Calif. Roku Inc. (NASDAQ: ROKU), the 1 TV streaming platform in the U.S. , has announced the introduction of Roku Ads Manager, a groundbreaking self-service tool engineered specifically for Connected TV (CTV) performance. The launch comes at a pivotal time as television ad expenditure continues its mark...

Business Update

Rokus Strategic Shift Enhancing Advertising Capabilities through Unified ID 2.0 and Revolutionary Partnerships

Published Fri, Aug 2 2024 12:47 AM UTC

In a rapidly evolving digital landscape, Roku Inc. (NASDAQ: ROKU), the leading TV streaming platform in the U.S., is doubling down on enhancing its advertising capabilities. The company has recently adopted Unified ID 2.0 (UID2) and entered promising partnerships with Fandango, significantly positioning itself to operate at the forefront of the streaming advertising market. ...

Business Update

Title': 'Roku Embraces Unified ID 2.0 to Enhance Advertising Precision and Drive Revenue Growth'
In a significant move that underlines the growing importance of targeted digital advertising in today's media landscape, Roku, the leading TV streaming platform in the United States, has announced its adoption of Unified ID 2.0 (UID2). This cutting-edge identity solution, developed by The Trade Desk, is designed to provide advertisers with enhanced capabilities for precision targeting and data collaboration across Roku's expansive streaming inventory. The integration of UID2 signals a pivotal shift in how advertisers can connect with viewers, while also reflecting Roku's robust
financial performance in an evolving marketplace.


The Rise of UID2: A New Era of Data Privacy in Advertising

As advertisers increasingly seek to engage consumers on digital platforms, the need for effective identity solutions has become paramount. Traditional cookie-based tracking is becoming obsolete due to heightened privacy concerns and regulations. In this landscape, Unified ID 2.0 emerges as a promising alternative. UID2 employs a collaborative approach to identity management that prioritizes user privacy while enabling advertisers to reach audiences more effectively.

By adopting UID2, Roku positions itself at the forefront of this transformation, offering advertisers a way to engage with targeted audiences through a secure and scalable platform. Local businesses, large corporations, and agencies can now leverage UID2's capabilities to optimize their advertising strategies, ensuring that campaigns are not only more efficient but also more respectful of consumer privacy.


Roku's Strategic Advantage in the Streaming Market

Roku?s implementation of UID2 is a pivotal addition to its already formidable advertising offerings. Roku Exchange, the company?s automated advertising platform, is designed to facilitate seamless transactions between advertisers and Roku?s expansive inventory of streaming content. As Roku's ad business scales, incorporating UID2 enables advertisers to maximize their reach and effectiveness.


Financial Performance Indicators

Roku's decision to embrace UID2 comes against a backdrop of strong financial performance. Reports highlight an impressive '19.76% year-on-year revenue increase', with a sequential growth of '7.63%'. Such figures position Roku as a resilient player in the competitive streaming market. Notably, revenue from Roku's corporate clients demonstrates a strong recovery trajectory, reflective of the demand for innovative advertising solutions amidst a rapidly evolving media consumption landscape.

Analysts suggest that the integration of UID2 could further enhance Roku's attractiveness to advertisers, especially those looking for precise targeting capabilities. As streaming continues to supplant traditional TV viewing, Roku?s ability to deliver relevant advertising will not only enhance viewer experience but will also bolster advertisers? return on investment (ROI).


A Collaborative Future in Digital Advertising

Roku's adoption of Unified ID 2.0 aligns with a broader trend in advertising where collaboration and interoperability become crucial. UID2 allows for a unified and standardized identification of audiences, even across multiple platforms. This is particularly beneficial for advertisers looking to maintain the effectiveness of their campaigns without sacrificing user privacya growing concern among consumers and regulators alike.

The transition to UID2 is expected to propel innovative advertising strategies that can benefit both advertisers and consumers. As Roku continues to enhance its ecosystem, the platform is likely to attract a diversity of advertising partners who see value in a more collaborative and privacy-centric approach to digital marketing.


Conclusion: A Strategic Step Forward

Roku?s adoption of Unified ID 2.0 represents a significant strategic step forward in its mission to empower advertisers while enhancing consumer privacy and experience. As the advertising and streaming landscapes continue to evolve, Roku is positioned to lead the charge by leveraging innovative solutions that facilitate deeper engagement and collaboration. With its impressive revenue growth and commitment to enhancing advertising efficacy, Roku is not just responding to market trends but actively shaping the future of digital advertising in the streaming era.

In an age marked by rapid advancements in technology and ongoing concerns about data privacy, Roku's move towards UID2 underscores its commitment to adapting and thriving in a complex and dynamic environment, ultimately benefiting both advertisers and viewers alike.

Published Thu, Aug 1 2024 10:47 PM UTC

Title : Roku Embraces Unified ID 2.0 to Enhance Advertising Precision and Drive Revenue Growth In a significant move that underlines the growing importance of targeted digital advertising in today s media landscape, Roku, the leading TV streaming platform in the United States, has announced its adoption of Unified ID 2.0 (UID2). This cutting-edge identity solution, develope...

Business Update

Rokus Strategic Partnerships Maximizing Marketing Impact and Expanding Viewer Base

Published Thu, Jun 13 2024 3:47 PM UTC

Roku, the leading TV streaming platform in the U.S., has recently made significant announcements regarding its partnerships and offerings. These developments are set to revolutionize the industry, enable better advertising strategies, and unlock new opportunities for the company s growth.1. Roku and Fandango s New Theatrical Advertising Relationship:- Roku and Fandango have...







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