DoubleVerify and Roku Team Up to Combat Fraud and Boost Trust in Streaming TV Advertising,

Published | Modified November 5, 2025
CSIMarket Newsroom | CSIMarket.com

DoubleVerify and Roku Enhance Trust and Performance in Streaming TV Advertising’

In a significant advancement for the advertising industry, DoubleVerify (DV) and Roku, Inc. announced new milestones from their two-year partnership aimed at enhancing the integrity of connected TV (CTV) advertising. The collaboration focuses on providing solutions to verify media quality, optimize ad performance, and prove campaign outcomes, amidst increasing concerns over advertising fraud in the streaming landscape.

A recent report by DoubleVerify

Sources for this article: Based on Roku Inc ’s official statement and CSIMarket.com Customer Analytics Research for Roku Inc

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