Crocs, Inc. and its consolidated subsidiaries are engaged in the design, development,
manufacturing, worldwide marketing and distribution of casual lifestyle footwear
and accessories for men, women, and children. We strive to be the global leader
in the sale of molded footwear featuring fun, comfort, color, and functionality.
The Company, a Delaware corporation, is the successor of a Colorado corporation
of the same name, and was originally organized in 1999 as a limited liability
company. Our products include footwear and accessories that utilize our proprietary
closed-cell resin, called Croslite, as well as casual lifestyle footwear that
use a range of materials. Our Croslite material enables us to produce innovative,
lightweight, non-marking, and odor-resistant footwear. We currently sell our
products in more than 65 countries through domestic and international retailers
and distributors, and directly to consumers through our company-operated retail
stores, outlets, webstores, and kiosks.
Our product offerings have grown significantly since we first introduced the
single-style clog in six colors in 2002. We currently offer a wide variety of
footwear products including clogs, sandals, wedges, flats, sneakers, and boots.
A key differentiating feature of our footwear products is the Croslite material,
which is uniquely suited for comfort and functionality. Croslite is carefully
formulated to create extremely lightweight, comfortable, and non-marking footwear
that conforms to the shape of the foot and increase comfort. Croslite is a closed-cell
resin material which is water resistant, virtually odor free and allows many
of our footwear styles to be cleaned simply with water. As we have expanded
our product offering, we have incorporated traditional materials, such as textile
fabric and leather, into many of our styles; however, we continue to utilize
the Croslite material for the foot bed, sole, and other key structural components
for many of these styles.
We strive to provide our global consumer with a year-round product assortment
featuring fun, comfortable, casual, colorful, and innovative styles. Our collections
are designed to meet the needs of the family by focusing on key wearing occasions.
Our goal is to deliver world-class product assortments for the family with all
of the comfort features and benefits Crocs is known for. We have discontinued
our non-core products in order to focus on growing our core-molded heritage
category while developing more compelling casual footwear platforms.
At the heart of our brand resides the Classic, our first and most iconic style
for adults and kids that embodies our innovation in molding and design, delivers
all-day comfort, and has established a new category in the footwear marketplace.
The unique look and feel of the Classic can be experienced throughout our entire
product line due to the use and design of our proprietary material Croslite.
We have expanded our core molded product line, introduced in 2002, with the
addition of dual density technology, warm lined styles, seasonal flips and slides.
Licensed style partnerships from Disney, Marvel, Sanrio,
Nickelodeon, and Warner Bros., among others, provide popularity to our kids
core line along with our kids-only product innovations, including lights, color-change
materials, and interactive elements.
In addition, we have extended our core product assortment with new styling
including built for her and built for him silhouettes, which are offered
in multiple color and graphic treatments. Our core products are available across
a range of channels of distribution and span both stylish and active wearing
occasions for the entire family.
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