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Bonso Electronics International Inc.  (BNSO)
Other Ticker:  
 
 
Price: $1.1200 $-0.06 -5.085%
Day's High: $1.25 Week Perf: -0.88 %
Day's Low: $ 1.12 30 Day Perf: -59.27 %
Volume (M): 23 52 Wk High: $ 5.71
Volume (M$): $ 26 52 Wk Avg: $2.71
Open: $1.16 52 Wk Low: $1.07



 Market Capitalization (Millions $) 5
 Shares Outstanding (Millions) 5
 Employees 528
 Revenues (TTM) (Millions $) 15
 Net Income (TTM) (Millions $) -3
 Cash Flow (TTM) (Millions $) 1
 Capital Exp. (TTM) (Millions $) 1

Bonso Electronics International Inc.

Bonso Electronics International Inc. designs, develops, produces and sells electronic sensor-based and wireless products for private label original equipment manufacturers (individually “OEM” or, collectively, “OEMs”), original brand manufacturers (individually “OBM” or, collectively, “OBMs”) and original design manufacturers (individually, “ODM” or, collectively, “ODMs”).
Since 1989, we have manufactured all of our products in China in order to take advantage of the lower overhead costs and competitive labor rates. From 1989 until 2013, all of our production took place in our Shenzhen factory; however, we began production in our Xinxing factory. We moved all production processes from our Shenzhen factory to the Xinxing factory, and we rented out the old Shenzhen factory to a third party as a source of rental income.

Our primary business has been the design, development, production and sale of electronic sensor-based and wireless products. Effective with the transfer of manufacturing operations to our new factory in Xinxing we leased our factory in Shenzhen to a third party. This lease marks our entry into the “property” business. The lease with the third party terminates in August 2019. We intend to begin the process of seeking the necessary governmental approvals to permit us to redevelop the Shenzhen factory into a high end commercial complex, containing retail space, office space and some residential space. If we are successful in obtaining the necessary governmental approvals for the redevelopment, we believe that the rental income derived from leasing the redeveloped property will be a significant contributing factor to our profit in the future.

We believe that our future growth depends upon our ability to eliminate or decrease the manufacture and sale of lower margin products, strengthen our customer base by enhancing and diversifying our products, increasing the number of customers and expanding into additional markets while maintaining or increasing sales of our products to existing customers, and focusing upon the production and sale of higher margin products. Our future growth and our ability to become profitable are also dependent upon our ability to control production costs and increase production capacity. Our strategy to achieve these goals is as follows:


Increased Focus Upon Manufacturing and Selling Higher Margin Products and the Elimination or Decrease in the Production and Sale of Lower Margin Products. In seeking to return to profitability, we analyzed our product mix and concluded that we were most likely to return to profitability if we eliminated the production and sale of lower margin products that require the employment of larger numbers of workers and the commitment of substantial resources to carry or stock raw materials and components inventory. We advised our largest customer for these low margin electronic scale products that without substantial price increases, we would not be in position to continue manufacturing these products in the calendar year beginning January 1, 2015. That customer did not agree to the price increases that we requested, and has shifted this business to alternative suppliers. We are optimistic that this will result in improved profitability for the Group.


Product Enhancement And Diversification. We continually seek to improve and enhance our existing products in order to provide a longer product life-cycle and to meet increasing customer demands for additional features. Our research and development staff are currently working on a variety of projects to enhance our existing scale products and in the postal scale/meter area. Further, we are developing certain electrical pet care products. See “Product Research and Development” and “Competition,” below.
Maintaining And Expanding Business Relations With Existing Customers. We promote relationships with our significant customers through regular communication, including visiting certain of our customers in their home countries and providing direct access to our manufacturing and quality control personnel. This access, together with our concern for quality, has resulted in a relatively low level of defective products. Moreover, we believe that our emphasis on timely delivery, good service and low cost has contributed, and will continue to contribute, to good relations with our customers and increased orders. Further, we solicit suggestions from our customers for product enhancement and when feasible, attempt to develop and incorporate the enhancements suggested by our customers into our products.


Controlling Production Costs. In 1989, recognizing that labor cost was a major factor permitting effective competition in the consumer electronic products industry, we relocated all of our manufacturing operations to China to take advantage of the large available pool of lower-cost manufacturing labor. Continuing this approach and recognizing that labor costs are significantly lower in Xinxing than in Shenzhen, we moved all of our manufacturing from Shenzhen to Xinxing, and there was a reduction in our labor costs as a result. In addition, we have continued to shift production and manufacturing of various parts and components to third party suppliers, including plastic injection molded parts and metal parts. In some cases, we have entered into agreements with third parties in which they lease our equipment from us, and then manufacture parts and components that we use in assembling our final products. Those third parties provide the workers and supervisors, and the necessary raw materials. We lease our machinery or equipment, our dormitory facilities for their workers and supervisory staff and our meals or cafeteria services for the third party’s workers and staff. There are other third party contractors that utilize their own equipment and their own facilities in manufacturing specific components or parts for us.


We are actively seeking to control production costs by such means as redesigning our existing products in order to decrease material and labor costs, controlling the number of our employees, increasing the efficiency of workers by providing regular training and tools and redesigning the flow of our production lines.
New Manufacturing Facility. In November 2006, Bonso entered into a land purchase agreement to acquire 133,500 square meters of land use right for future expansion in Xinxing, China. We have completed construction of the new manufacturing facility and moved all manufacturing operations from Shenzhen to Xinxing. The office building on the Xinxing site was completed in February 2015, and we expect to complete leasehold renovations by December 2015. We intend to carefully monitor our capacity needs and to expand capacity as necessary in the future.



   Company Address: Unit 1404 Kowloon 0 VA
   Company Phone Number: 2605-5822   Stock Exchange / Ticker: BNSO
   


Customers Net Income grew by BNSO's Customers Net Profit Margin grew to

83.23 %

10.66 %

• Customers Performance • Customers Expend. • Customers Efficiency • List of Customers


   

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