Better Home And Finance Holding Company
Amplify Snack Brands, Inc., a Delaware corporation, and its wholly-owned subsidiaries
is a high growth, snack food company focused on developing and marketing products
that appeal to consumers’ growing preference for Better-For-You ("BFY")
snacks. Our BFY-focused snacking platform consists of two brands: SkinnyPop
and Paqui. Our anchor brand, SkinnyPop is a rapidly growing, highly profitable
and market leading BFY ready-to-eat ("RTE"), popcorn brand. Through
its simple, major allergen-free and non-GMO ingredients, SkinnyPop embodies
our BFY mission and has amassed a loyal and growing customer base across a wide
range of food distribution channels in the United States. In April 2015, we
acquired Paqui LLC ("Paqui"), an emerging BFY tortilla chip brand
that has many of the same key taste and BFY attributes as SkinnyPop. Paqui allows
us to leverage our infrastructure to help us grow into an adjacent snacking
sub-segment with a second innovative BFY brand. We believe that our focus on
building a portfolio of exclusively BFY snack brands differentiates us and will
allow us to leverage our platform to realize material synergies across our family
of BFY brands, as well as allow our retail customers to consolidate their vendor
relationships in this large and growing category.
Our brands compete in the salty snack segment, which includes products such
as potato chips, tortilla chips, popcorn, cheese snacks and pretzels. In the
United States, BFY brands within the salty snack segment have recently experienced
a higher rate of growth relative to the overall salty snack segment. Growth
in BFY snacks is driven by various factors, including the increasing importance
of snacking in many consumers diets, heightened awareness of the importance
of a healthier diet, coupled with increased understanding and focus on the importance
of nutrition to long-term health and wellness. Consumers are increasingly aware
of their snacking choices, are demanding great tasting BFY products that can
meet specific dietary requirements and are focusing on products with simple
and more easily understandable ingredients.
Given that we compete in the global snack category, innovation is, and will
continue to be, an important component of our growth strategy moving forward.
Our innovation strategy is based on our ongoing research into consumers’
BFY snacking needs. We will continue to conduct extensive consumer research
in order to develop successful new products including product flavor and concept
testing, marketing and trend analyses and consumer prototype testing. As part
of our innovation process we collaborate with nationally recognized third-party
flavor houses and product development firms for new product development and
then conduct our own proprietary consumer research to identify and improve upon
winning new product concepts.
