| Market Capitalization (Millions $) |
131 |
| Shares
Outstanding (Millions) |
177 |
| Employees |
- |
| Revenues (TTM) (Millions $) |
503 |
| Net Income (TTM) (Millions $) |
-57 |
| Cash Flow (TTM) (Millions $) |
-36 |
| Capital Exp. (TTM) (Millions $) |
26 |
Bark Inc
They aspire to be the world's favorite dog brand and believe that dogs and humans are better together. The company is composed of a team of dog enthusiasts committed to delivering personalization at scale by catering to each dog's unique personality, preferences, and needs. Since their establishment in 2011, they have served over six million dogs and their owners.
The company operates as a vertically integrated, omnichannel brand that provides dog-related products in four key categories: play, food, health, and home. All of their products are designed, developed, and branded BARK. They leverage their proprietary data, customer insights, and machine learning to create personalized products and experiences tailored to each dog they serve. They primarily sell their products through direct-to-consumer ('DTC') and on a subscription basis, which they believe provides them with strong visibility into future revenue. They also sell many of their products through their network of retail partners.
The company began its journey in the play category with BarkBox ' a monthly-themed subscription of toys and treats that caters to the needs of each customer based on their dog's size, play style, allergies, and more. They have been able to build lasting relationships with millions of dogs and their owners by viewing each dog as an individual and creating magical experiences for their customers. Their customer service, Happy Team, proactively engages over 250,000 customers each month.
The company believes they have created a category-defining brand that has captured a healthy share of the roughly $3 billion dog toy market. They have expanded their addressable market by entering new categories like food and health, and they approach these categories with the same playbook that made BarkBox and SuperChewer successful. The company's detailed information on over six million dogs and their proven ability to customize products at scale gives them a significant advantage and opportunity to win in these categories.
The dog product market is large, growing, and resilient. Dog ownership is increasing rapidly in the U.S. with over 69 million households having a dog as a member of their family. There is an accelerating shift to digital and e-commerce in dog-related product sales, and subscription-based offerings across all categories are becoming more popular.
Company Address: 120 Broadway New York 10271 NY
Company Phone Number: 501-2275 Stock Exchange / Ticker: NYSE BARK
| BARK is expected to report next financial results on February 08, 2024. |
|
|
