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Description of Qualtrics International Inc's Business Segments
Qualtrics International Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
About Qualtrics International Inc
We pioneered experience management, or XM, a new category of software that helps firms to prosper in todays experience economy. Our XM Platform enables businesses to create and improve experiences that transform customers into evangelists, workers into ambassadors, goods become obsessions, and brands into religions.
Reportable Segments
-
Largest Segment
-
Total Revenue
$ 410
Regions Reported
1
Revenue Share by Region -
- Non-US30.1%
Revenue by Geographic Region -
| Region | Revenue (Millions) | % of Total |
|---|---|---|
| Non-US | $ 123 | 30.1% |
Revenue by Product & Service Category -
- Subscription and Circulation82.9%
- Service17.1%
Revenue by Product & Service Category -
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Subscription and Circulation | $ 340 | 82.9% |
| Service | $ 70 | 17.1% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
Qualtrics International Inc's Business Overview
Qualtrics International Inc. is a leader in experience management (XM), having pioneered the XM category nearly two decades ago. The company offers a robust suite of products and services designed to capture and analyze customer, employee, product, and brand experiences through a unified platform. Below is an extensive overview of the segments, products, and services that Qualtrics provides, along with highlights of their experience management approach.
Comprehensive Product Segments
1. Customer Experience (CX)
- Products & Features: Qualtrics CX solutions allow organizations to gather feedback on customer interactions across multiple touchpoints, enabling them to drive loyalty and improve customer satisfaction. Key components include:
- Voice of the Customer (VoC) surveys
- Customer journey mapping
- Net Promoter Score (NPS) tracking
- Advanced analytics to recognize trends in customer sentiments.
- Services: Consulting and best practice guidance to implement effective CX strategies.
2. Employee Experience (EX)
- Products & Features: The EX module helps businesses gauge employee engagement, satisfaction, and performance. It includes:
- Pulse surveys for real-time employee feedback
- Onboarding and exit experience assessments
- Sentiment analysis and benchmarking.
- Services: Workshops and tools that help organizations create a better workplace culture.
3. Product Experience (PX)
- Products & Features: Qualtrics Products enable organizations to iterate on their product offerings based on user feedback. Key features are:
- Product concept testing
- Feature prioritization tools
- Market research to inform product development.
- Services: Customizable research solutions tailored to specific product needs.
4. Brand Experience (BX)
- Products & Features: The BX segment focuses on brand health assessment through:
- Brand tracking studies
- Campaign performance analysis
- Competitive benchmarking.
- Services: Strategic consulting to align brand messaging and market positioning.
Key Features of the XM Platform
- Single Platform Integration: All experience domains—customer, employee, product, and brand—are managed on a single, connected platform, allowing organizations to monitor overall business health and analytics.
- Holistic Experience Analysis: Qualtrics integrates X-data (experience data) with O-data (operational data) for a comprehensive understanding of how different experiences affect one another, leading to actionable insights.
- Integrated Analytical Capabilities: Utilizing a sophisticated analytics engine, Qualtrics offers tools for predictive modeling, risk identification, and actionable insights. Qualtrics iQ enhances statistical analysis and accessibility to insights.
- Action-Oriented Automations (xFlow): Organizations can automate workflows around experiences, ensuring swift resolutions to customer or employee concerns. This includes smart routing systems and integrations with existing operational systems.
- Comprehensive Data Collection: Via multiple channels (SMS, email, voice, web, etc.), organizations can collect feedback and insights continuously. This multifaceted approach ensures a thorough understanding of stakeholder sentiments and actions.
- Real-Time Insights: The platform delivers immediate feedback and actionable insights to the relevant teams, which is vital for improving engagement, reducing turnover, and increasing sales.
- Flexible Configuration: Users can design tailored experience programs to meet unique needs through a configurable and user-friendly interface, requiring minimal IT oversight.
- Democratized Access: With user-friendly design tools, employees across the organization can participate in gathering insights and taking action based on feedback, fostering a culture of continuous improvement.
- Enterprise-Grade Security: The Qualtrics platform is designed to scale securely, adhering to stringent compliance standards, ensuring data privacy, and providing role-based access controls.
Unique Value Proposition
- XM Directory: This feature allows organizations to create a unified customer profile that consolidates demographic data, interactions, feedback, and operational indicators. By using this holistic view, organizations can enhance personalization and optimize customer outreach.
- Low-Code Workflow Automation: xFlow offers a user-friendly interface for building automated workflows, empowering users to address experience gaps without extensive coding knowledge.
- Rapid Time to Value: The Qualtrics XM Platform is designed for quick deployment and scalability, allowing customers to realize value rapidly and adapt as their needs evolve.
Go-To-Market Strategy
Qualtrics employs a multi-faceted go-to-market strategy that includes:
- Direct sales via highly trained field and inside-sales teams.
- Strong partnerships, notably with SAP, to enhance solution offerings.
- Qualtrics Partner Network (QPN), comprised of numerous global member companies that help implement XM solutions for joint customers.
This expansive and integrated approach to experience management positions Qualtrics as a market leader capable of addressing a diverse range of customer needs across industries. By offering sophisticated tools and actionable insights that empower every level of an organization, Qualtrics enables businesses to thrive in an experience-driven economy.
Comprehensive Product Segments
1. Customer Experience (CX)
- Products & Features: Qualtrics CX solutions allow organizations to gather feedback on customer interactions across multiple touchpoints, enabling them to drive loyalty and improve customer satisfaction. Key components include:
- Voice of the Customer (VoC) surveys
- Customer journey mapping
- Net Promoter Score (NPS) tracking
- Advanced analytics to recognize trends in customer sentiments.
- Services: Consulting and best practice guidance to implement effective CX strategies.
2. Employee Experience (EX)
- Products & Features: The EX module helps businesses gauge employee engagement, satisfaction, and performance. It includes:
- Pulse surveys for real-time employee feedback
- Onboarding and exit experience assessments
- Sentiment analysis and benchmarking.
- Services: Workshops and tools that help organizations create a better workplace culture.
3. Product Experience (PX)
- Products & Features: Qualtrics Products enable organizations to iterate on their product offerings based on user feedback. Key features are:
- Product concept testing
- Feature prioritization tools
- Market research to inform product development.
- Services: Customizable research solutions tailored to specific product needs.
4. Brand Experience (BX)
- Products & Features: The BX segment focuses on brand health assessment through:
- Brand tracking studies
- Campaign performance analysis
- Competitive benchmarking.
- Services: Strategic consulting to align brand messaging and market positioning.
Key Features of the XM Platform
- Single Platform Integration: All experience domains—customer, employee, product, and brand—are managed on a single, connected platform, allowing organizations to monitor overall business health and analytics.
- Holistic Experience Analysis: Qualtrics integrates X-data (experience data) with O-data (operational data) for a comprehensive understanding of how different experiences affect one another, leading to actionable insights.
- Integrated Analytical Capabilities: Utilizing a sophisticated analytics engine, Qualtrics offers tools for predictive modeling, risk identification, and actionable insights. Qualtrics iQ enhances statistical analysis and accessibility to insights.
- Action-Oriented Automations (xFlow): Organizations can automate workflows around experiences, ensuring swift resolutions to customer or employee concerns. This includes smart routing systems and integrations with existing operational systems.
- Comprehensive Data Collection: Via multiple channels (SMS, email, voice, web, etc.), organizations can collect feedback and insights continuously. This multifaceted approach ensures a thorough understanding of stakeholder sentiments and actions.
- Real-Time Insights: The platform delivers immediate feedback and actionable insights to the relevant teams, which is vital for improving engagement, reducing turnover, and increasing sales.
- Flexible Configuration: Users can design tailored experience programs to meet unique needs through a configurable and user-friendly interface, requiring minimal IT oversight.
- Democratized Access: With user-friendly design tools, employees across the organization can participate in gathering insights and taking action based on feedback, fostering a culture of continuous improvement.
- Enterprise-Grade Security: The Qualtrics platform is designed to scale securely, adhering to stringent compliance standards, ensuring data privacy, and providing role-based access controls.
Unique Value Proposition
- XM Directory: This feature allows organizations to create a unified customer profile that consolidates demographic data, interactions, feedback, and operational indicators. By using this holistic view, organizations can enhance personalization and optimize customer outreach.
- Low-Code Workflow Automation: xFlow offers a user-friendly interface for building automated workflows, empowering users to address experience gaps without extensive coding knowledge.
- Rapid Time to Value: The Qualtrics XM Platform is designed for quick deployment and scalability, allowing customers to realize value rapidly and adapt as their needs evolve.
Go-To-Market Strategy
Qualtrics employs a multi-faceted go-to-market strategy that includes:
- Direct sales via highly trained field and inside-sales teams.
- Strong partnerships, notably with SAP, to enhance solution offerings.
- Qualtrics Partner Network (QPN), comprised of numerous global member companies that help implement XM solutions for joint customers.
This expansive and integrated approach to experience management positions Qualtrics as a market leader capable of addressing a diverse range of customer needs across industries. By offering sophisticated tools and actionable insights that empower every level of an organization, Qualtrics enables businesses to thrive in an experience-driven economy.