Segment & Geographic Data
Reported Filing Data
API & CSV Delivery
Weibo's Business Segments
Weibo's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of 2025 ((Dec 31 2025))
Reportable Segments
2
Largest Segment
Advertising and Marketing
Total Revenue
$ 1,757
Regions Reported
-
Annual Results
Revenue Share by Reportable Segment - FY2025
- Advertising and Marketing1.4%
- Value Added Services0.2%
Revenue by Reportable Segment - FY2025
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Advertising and Marketing | $ 24 | 1.4% |
| Value Added Services | $ 3 | 0.2% |
Revenue by Product & Service Category - FY2025
- Revenues From Advertising Agencies53.6%
- Revenues From Advertisers Signing Contracts With Company Directly31.8%
Revenue by Product & Service Category - FY2025
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Revenues From Advertising Agencies | $ 942 | 53.6% |
| Revenues From Advertisers Signing Contracts With Company Directly | $ 559 | 31.8% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
Description of Weibo
Weibo is a leading social media platform for people to create, distribute and
discover content. It provides an unprecedented and simple way for people and organizations
to publicly express themselves in real time, interact with others on a massive
global platform and stay connected with the world.
Weibo Corporation is a prominent social media platform in China that combines microblogging features similar to those of Twitter with elements of Facebook and Instagram, effectively catering to a diverse user base ranging from individual users to businesses and organizations. The company employs a user-centric product development approach, focusing on creating accessible and engaging tools to facilitate content discovery, creation, and distribution on its platform. Below is an extensive overview of the segments, products, and services Weibo offers:
Core Segments
1. Content Discovery: This segment focuses on how users find and interact with content on the platform. It is geared towards enhancing user engagement through personalized feeds and trending content.
2. Content Creation/Expression: Weibo empowers users to express themselves through various formats, including text, images, videos, and live broadcasts. This segment emphasizes the tools and features available for content creation.
3. Social Interaction: Social engagement is fundamental to Weibo, enabling users to foster connections, engage in discussions, and share experiences with others. This segment explores the mechanisms through which users can interact.
4. Business and Marketing Solutions: Targeted at businesses and organizations, this segment provides tools for branding, marketing campaigns, and user engagement, allowing them to interact more effectively with customers and audiences.
Product Offerings
Discovery Products:
1. Information Feed:
- Relationship-Based Feed: Displays real-time updates from followed users, allowing personalized engagement without a mutual following requirement.
- Interest-Based Feed: Curated content sorted by themes and user interests, including trending topics and breaking news.
2. Search Functionality:
- Users can search for specific content, including users, feeds, videos, and trending topics, improving accessibility and interaction with relevant content.
3. Discovery Zone:
- Aggregates Channels, Trends, and information feeds, allowing users access to a variety of content based on interests and locations.
4. Channels:
- Facilitate communities centered around specific interests or locations. Include features for content sharing, discussions, and access to third-party games.
5. Trends:
- Lists current hot topics within the Weibo community, allowing users to engage in discussions about trending events.
Self-Expression Products:
1. Posts:
- Users can express themselves through posts limited to 140 Chinese characters, including multimedia elements (photos, videos, etc.).
2. Individual Pages:
- Each user has a personalized space showcasing their information, posts, followed accounts, and more. Verified users receive a distinct badge for authenticity.
3. Stories:
- A feature for creating and sharing short videos and photos, designed for easy consumption and interaction, particularly popular among younger users.
4. Top Articles:
- Allows users to create beautifully presented articles, enhancing content visibility on the platform.
5. Weibo Q&A:
- A question-and-answer service allowing users to engage in both free and paid queries, fostering community interaction and knowledge sharing.
6. Live Broadcasting:
- Supports both individual and organizational live streaming, fulfilling diverse broadcasting needs.
Social Products:
1. Follow Mechanism:
- Users can follow others to receive updates from their feeds, promoting asymmetric relationship-building.
2. Repost, Comment, Favorite, Like:
- Facilitates interactions where users can repost content, comment, express support, or save their favorite posts for later reference.
3. @Mention:
- Enables users to track interactions and mentions, streamlining access to discussions involving them.
4. Messenger:
- Provides private messaging capabilities, including sending attachments, voice recordings, and facilitating monetary transactions (such as sending virtual ed envelopes).
5. Group Chat:
- Allows for conversations based on shared interests, including fan groups and interactive chat during live streams.
Business Solutions
Weibo caters to organizations and businesses through tailored enterprise accounts that allow for enhanced branding opportunities and marketing campaigns. Features include:
- Enterprise Pages: Verified businesses can create tailored pages to interact with followers, promote products, and engage in marketing efforts.
- E-commerce Integration: Provides tools for online merchants to facilitate purchases and promotions directly within the Weibo ecosystem.
- Advertising Services: Facilitates targeted advertising campaigns, leveraging user data and engagement metrics to optimize marketing efforts.
Conclusion
Overall, Weibo Corporation delivers a comprehensive suite of products and services designed to enhance user engagement, promote social interaction, and facilitate content discovery and creation. Through a commitment to a mobile firstphilosophy, Weibo has positioned itself as a vital platform for communication and social networking in the digital landscape.
Core Segments
1. Content Discovery: This segment focuses on how users find and interact with content on the platform. It is geared towards enhancing user engagement through personalized feeds and trending content.
2. Content Creation/Expression: Weibo empowers users to express themselves through various formats, including text, images, videos, and live broadcasts. This segment emphasizes the tools and features available for content creation.
3. Social Interaction: Social engagement is fundamental to Weibo, enabling users to foster connections, engage in discussions, and share experiences with others. This segment explores the mechanisms through which users can interact.
4. Business and Marketing Solutions: Targeted at businesses and organizations, this segment provides tools for branding, marketing campaigns, and user engagement, allowing them to interact more effectively with customers and audiences.
Product Offerings
Discovery Products:
1. Information Feed:
- Relationship-Based Feed: Displays real-time updates from followed users, allowing personalized engagement without a mutual following requirement.
- Interest-Based Feed: Curated content sorted by themes and user interests, including trending topics and breaking news.
2. Search Functionality:
- Users can search for specific content, including users, feeds, videos, and trending topics, improving accessibility and interaction with relevant content.
3. Discovery Zone:
- Aggregates Channels, Trends, and information feeds, allowing users access to a variety of content based on interests and locations.
4. Channels:
- Facilitate communities centered around specific interests or locations. Include features for content sharing, discussions, and access to third-party games.
5. Trends:
- Lists current hot topics within the Weibo community, allowing users to engage in discussions about trending events.
Self-Expression Products:
1. Posts:
- Users can express themselves through posts limited to 140 Chinese characters, including multimedia elements (photos, videos, etc.).
2. Individual Pages:
- Each user has a personalized space showcasing their information, posts, followed accounts, and more. Verified users receive a distinct badge for authenticity.
3. Stories:
- A feature for creating and sharing short videos and photos, designed for easy consumption and interaction, particularly popular among younger users.
4. Top Articles:
- Allows users to create beautifully presented articles, enhancing content visibility on the platform.
5. Weibo Q&A:
- A question-and-answer service allowing users to engage in both free and paid queries, fostering community interaction and knowledge sharing.
6. Live Broadcasting:
- Supports both individual and organizational live streaming, fulfilling diverse broadcasting needs.
Social Products:
1. Follow Mechanism:
- Users can follow others to receive updates from their feeds, promoting asymmetric relationship-building.
2. Repost, Comment, Favorite, Like:
- Facilitates interactions where users can repost content, comment, express support, or save their favorite posts for later reference.
3. @Mention:
- Enables users to track interactions and mentions, streamlining access to discussions involving them.
4. Messenger:
- Provides private messaging capabilities, including sending attachments, voice recordings, and facilitating monetary transactions (such as sending virtual ed envelopes).
5. Group Chat:
- Allows for conversations based on shared interests, including fan groups and interactive chat during live streams.
Business Solutions
Weibo caters to organizations and businesses through tailored enterprise accounts that allow for enhanced branding opportunities and marketing campaigns. Features include:
- Enterprise Pages: Verified businesses can create tailored pages to interact with followers, promote products, and engage in marketing efforts.
- E-commerce Integration: Provides tools for online merchants to facilitate purchases and promotions directly within the Weibo ecosystem.
- Advertising Services: Facilitates targeted advertising campaigns, leveraging user data and engagement metrics to optimize marketing efforts.
Conclusion
Overall, Weibo Corporation delivers a comprehensive suite of products and services designed to enhance user engagement, promote social interaction, and facilitate content discovery and creation. Through a commitment to a mobile firstphilosophy, Weibo has positioned itself as a vital platform for communication and social networking in the digital landscape.