Vital Farms Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Vital Farms Inc (VITL) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Vital Farms Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 751M vs -M combined for its competitors (100.0% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-2.9% annualized vs trailing 12 months).
- Scale: Vital Farms Inc ranks #32 of 61 companies by market capitalization in the Food Processing industry, holding 0.1% of industry market cap.
- Peer revenue share: Vital Farms Inc accounted for 100.0% of combined revenue among its tracked peer group, up from 100.0% a year earlier.
- Structure: Vital Farms Inc operates in the following segments: Eggs and Butter Segment.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
VITL Sales vs. its Competitors, Q3 2026
Vital Farms Inc generated 100.00 % of the combined sales of its peer group, up from 100.00 % a year earlier.
API endpoints for this dataset
For context: the Food Processing industry grew revenue 10.1% year over year, combined, vs -8.0% for Vital Farms Inc. Vital Farms Inc's share of combined industry revenue moved from 0.18% to 0.15%, a loss of 0.03 percentage points.
Vital Farms Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Vital Farms Inc | No | Yes | Yes | Yes |
| High-Confidence Competitors (1) | ||||
| Similar-Size Competitors (10) | ||||
| Similar Growth & Profitability (8) | 50.00 % (4 of 8) | 87.50 % (7 of 8) | 50.00 % (4 of 8) | 25.00 % (2 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
VITL Stock Performance relative to its Competitors
VITL Stock Performance relative to High-Confidence Competitors
VITL Stock Performance relative to Similar-Size Competitors
VITL Stock Performance relative to Similar Growth & Profitability Competitors
Vital Farms Inc's Comment on Competition and Industry Peers
Vital Farms Inc's Competitors Named by the Company
Competitive relationships identified from Vital Farms Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Cal-Maine Foods, Inc. | Company report | 85% |
| Ornua Co-operative Limited (Kerrygold) | Company report | 85% |
| Ornua (Kerrygold) | Company report | 85% |
Company report basis, confidence, active dates and source counts for Vital Farms Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Vital Farms Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Vital Farms Inc | Eggs and Butter Segment 100.00 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).