Solo Brands Inc's Business Segments

Solo Brands operates four outdoor brands: Solo Stove, Oru Kayak (Oru), International Surf Ventures (ISLE), and Chubbies. The company designs, manufactures, and markets outdoor products primarily through direct-to-consumer channels, including e-commerce and owned retail stores, as well as through partnerships with key retailers. Solo Stove offers portable low-smoke and propane fire pits, camping stoves, indoor fire pits, griddles, pizza ovens, coolers, and accessories. Chubbies provides casual apparel and activewear. The watersports segment, consisting of Oru and ISLE, offers lightweight, foldable kayaks and stand-up paddle boards designed for various skill levels. In 2025, Solo Brands divested the manufacturing operations of the TerraFlame brand but retained its intellectual property and sole distribution rights. The company distributes products internationally across North America, Europe, and Australia. Product design teams manage all aspects of innovation, from design to manufacturing, collaborating with third-party manufacturers primarily in Southeast Asia and Mexico. Key product categories include camping stoves with secondary burn technology, virtually smokeless fire pits, and cooking products such as pizza ovens.

The registrant's reportable segments are Solo Stove, which includes the Solo Stove and TerraFlame brands and primarily offers indoor and outdoor fire pits, stoves, and accessories, and Chubbies, which offers premium casual apparel and activewear. Remaining operating segments, including Oru and ISLE, are included within the Corporate and All Other category. The CODM makes operating decisions, assesses financial performance, and allocates resources based on discrete financial information at the reportable segment level.