Sonic Automotive Inc's Business Segments
Sonic Automotive Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Sonic Automotive Inc does not report a distinct business-segment axis in its filings - its disaggregated revenue is disclosed by product and service category instead. See the Product & Service breakdown below.
Revenue by Product & Service Category - Q1 FY2026
- TotalVehiclesMember80.5%
- TotalNewVehicleMember44.1%
- Retail New Vehicles43.6%
- UsedVehiclesMember34.4%
- PartsServiceandCollisionRepairMember14%
- FinanceInsuranceAndOtherNetMember5.5%
- WholesaleVehiclesMember1.9%
- Fleet New Vehicles0.6%
Revenue by Product & Service Category - Q1 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| TotalVehiclesMember | $ 2,970 | 80.5% |
| TotalNewVehicleMember | $ 1,628 | 44.1% |
| Retail New Vehicles | $ 1,607 | 43.6% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
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Description of Sonic Automotive Inc
Sonic Automotive Inc. is a technology-driven company that prides itself on providing exceptional customer service while improving the car buying and ownership experience. The company generates revenue by selling new and used vehicles, as well as providing a range of services such as financing, insurance, and vehicle maintenance.
Sonic Automotive Inc. operates under various brand names, including EchoPark Automotive, BMW, MINI, Honda, Acura, Chevrolet, and Cadillac. EchoPark Automotive is Sonic Automotive Inc.’s standalone brand that offers a new way of buying a used car. The brand sells high-quality used cars at fair prices and offers a unique customer experience where customers can shop and buy cars online or in-person.
Sonic Automotive Inc.’s approach to customer service is based on a “One Sonic, One Experience” philosophy. The company aims to provide a seamless and consistent experience for customers across all of its dealerships. The company’s sales staff is not paid on commission, which promotes transparency and trust in the car buying process.
Sonic Automotive Inc.’s commitment to innovation has led the company to develop and implement a range of technologies to streamline the car buying process. The company has invested in technologies such as online shopping and financing, virtual reality test drives, and a mobile app that offers real-time access to vehicle information.
Sonic Automotive Inc. has received numerous awards and recognition for its commitment to customer service and innovation. The company has been honored by Automotive News as one of the “Best Dealerships to Work For” and has received accolades for its commitment to diversity and inclusion.
In 2020, Sonic Automotive Inc. reported revenue of $8 billion, a decrease from the previous year due to the COVID-19 pandemic. However, the company has implemented a cost-cutting strategy to improve profitability and remains optimistic about the future of the automotive industry.
In summary, Sonic Automotive Inc. is a technology-driven automotive company that prioritizes customer service and innovation. The company operates multiple dealerships across the United States, offers a range of services, and has received numerous awards and recognition for its commitment to excellence.
Segments:
1. New Car Sales: Sonic Automotive Inc offers a variety of new vehicles from leading automotive brands such as Audi, BMW, Chevrolet, Honda, Ford, and more.
2. Pre-Owned Car Sales: Sonic Automotive Inc has a large inventory of pre-owned vehicles that are quality-checked and sold at competitive prices.
3. Parts and Accessories: The company provides OEM (Original Equipment Manufacturer) parts and accessories for all the brands they sell.
4. Service and Maintenance: Sonic Automotive Inc offers a full range of repair and maintenance services, including oil changes, brake repairs, engine diagnostics, and more.
Products:
1. New Vehicles: Sonic Automotive Inc offers a wide range of new vehicles from popular brands that are known for their reliability, performance, and safety features.
2. Pre-Owned Vehicles: The company offers a broad selection of pre-owned vehicles that are inspected, reconditioned, and sold with a warranty.
3. Parts and Accessories: Sonic Automotive Inc offers a comprehensive range of parts and accessories from the brands they sell, including batteries, brakes, and tires.
Services:
1. Financing and Insurance: Sonic Automotive Inc offers financing options and insurance products to support its customers' vehicle purchases.
2. Maintenance and Repairs: The company provides comprehensive vehicle maintenance and repair services performed by experienced technicians.
3. Collision and Body Shop: Sonic Automotive Inc offers collision repair and bodywork services to get customers' vehicles back to their original state.
4. Car Rental: The company provides car rental services for customers who need a vehicle for a short period.
In summary, Sonic Automotive Inc provides a broad range of segments, products, and services aimed at providing customers with a one-stop-shop for their automotive needs. The company prides itself on providing high-quality vehicles, parts, and services while also offering competitive pricing and excellent customer service.
