Primo Brands's Business Segments

Primo Brands Corporation, founded in 2024 and headquartered in Tampa, Florida, and Stamford, Connecticut, is a North American beverage company specializing in bottled water and related products. Its portfolio includes premium spring and sparkling water, purified water, flavored and enhanced beverages, water dispensers, and filtration equipment. The company’s brands include Poland Spring®, Pure Life®, Saratoga®, The Mountain Valley®, Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, Zephyrhills®, Primo Water®, Sparkletts®, Splash Refresher™, and AC+ION®. Primo Brands operates a vertically integrated distribution network across the United States and Canada, serving over 200,000 retail outlets and providing direct delivery to homes and businesses. Distribution channels include Direct Delivery, Exchange, and Refill services, with approximately 26,500 retail locations for bottle exchanges and over 23,500 self-service refill stations. The company manages more than 80 springs and conserves over 28,000 acres of land. Primo Brands employs over 12,000 associates and is a member of the International Bottled Water Association, adhering to established safety and quality standards. After completing divestitures by 2025, the company focuses exclusively on the North American market within the U.S. beverage industry, particularly the bottled water segment valued at $30 billion in 2025.

The registrant operates a single reportable segment focused on Ingredient and Packaging Supplies. It manages a portfolio of over 80 spring water sources across the United States and Canada, including 36 company-owned sites and additional sites under contract, supporting locally branded products and sustainability initiatives. The company sources principal raw materials such as polyethylene terephthalate (PET) resin, glass, aluminum, high-density polyethylene (HDPE), and low-density polyethylene (LDPE), with costs subject to fluctuation. To manage commodity cost volatility, the company implements risk mitigation programs, including energy surcharges linked to North American energy indexes. Some bottled water products use reusable bottles within a refill, reuse, and recycle model for three- and five-gallon packaging. Pricing adjustments are applied to offset increased material costs when risk mitigation measures are not in place. The company maintains the ability to renegotiate supplier contracts or identify alternative sources and considers the supply of ingredient and packaging materials to be adequate. The majority of spring water sources are located in Maine, Pennsylvania, California, Florida, and Texas, with redundancy across multiple sources reducing supply risk.