United Parks And Resorts Inc's Business Segments

The company operates as a theme park and entertainment business owning or licensing brands including SeaWorld, Busch Gardens, Aquatica, Discovery Cove, and Sesame Place. With over 65 years of history, it manages 13 theme parks across the United States and the United Arab Emirates. These parks feature zoological collections, thrill and family rides, educational presentations, shows, and other attractions. Revenue is primarily derived from admissions and in-park purchases such as food and merchandise. The company focuses on animal welfare, training, husbandry, veterinary care, and marine animal rescue, with a commitment to ocean and environmental protection. Its portfolio includes 12 theme parks with over 800 attractions and one of the world’s largest zoological collections. The parks serve both regional and destination guests and are located near large population centers to support operational efficiencies and cross-marketing. The company is led by CEO Marc Swanson and faces labor market challenges including increased union organizing activities.

The company operates through a single reportable operating segment. The Chief Operating Decision Maker (CODM) evaluates performance and allocates resources based on Operating Segment Adjusted EBITDA, which is calculated as net income (loss) plus unallocated expenses, income tax provision (benefit), loss on extinguishment of debt, write-off of discounts and debt issuance costs, interest expense, consent fees and similar financing costs, and depreciation and amortization. This measure is used to assess operations, compare profitability with competitors, and determine certain incentive compensation. While the CODM reviews asset information from the consolidated balance sheets, segment asset information is not reviewed. Significant segment revenues include Admissions and Food, merchandise and other, totaling $1,662,559 thousand in 2025. Segment costs and expenses comprise cost of food, merchandise and other revenues, operating labor-related expenses, other operating expenses, marketing expenses, and other segment items. Operating Segment Adjusted EBITDA was $709,730 thousand in 2025.