Description of Playboy Inc's Business Segments

Segments:

Plby Group Inc operates in two segments- Product/Consumer Goods and Digital Media.

1. Product/Consumer Goods: This segment includes the design, development, and sale of lifestyle products, including apparel, accessories, and home d'cor. The products are primarily sold under the Playboy brand name and target men and women aged 18-34. The product segment operates through three channels- wholesale, direct-to-consumer, and licensing. The wholesale channel involves selling products to third-party retailers worldwide, while the direct-to-consumer channel involves the sale of products through its own e-commerce website, retail stores, and pop-up stores. Lastly, the licensing channel involves the use of the brand name and logos on third-party products.

2. Digital Media: This segment includes the monetization of its digital content, including the production and distribution of multimedia content, such as videos, photos, and articles. Plby Group Inc leverages its iconic brand name to create original content that appeals to a millennial and Gen Z audience. The segment also includes a licensing business where the company licenses content to third-party companies.

Products:

Plby Group has a variety of products that cover fashion, accessories, and home decor.

1. Fashion: Plby Group offers playful and fashionable clothing for men and women. The company has an extensive collection of tops, bottoms, swimsuits, intimates, and loungewear.

2. Accessories: The company offers a wide range of accessories such as hats, bags, jewelry, and phone cases, all featuring the iconic Playboy branding.

3. Home D'cor: Plby Group has an extensive home decor line that includes bedding, posters, towels, and throws that feature the Playboy bunny logo.

Services:

Plby Group also offers services to complement its products and digital media segment. These services include:

1. Licensing: Plby Group offers licensing services to third-party companies. This allows the companies to use the Playboy branding on their products such as cosmetics, fragrances, and watches.

2. E-commerce: Plby Group operates an e-commerce website where customers can purchase its products directly without going to a physical store.

3. Retail Stores: Plby Group operates retail stores and pop-up shops in different locations worldwide. Customers can purchase their products in a physical store and get a feel of the Playboy brand lifestyle.

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Composition of Playboy Inc Revenues by Segments


Digital Subscriptions And Products Reporting Reconciling Item Corporate Nonsegment	0.04 %	of total Revenue
Consumer products	123.58 %	of total Revenue
Trademark licensing	70.8 %	of total Revenue
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment	1.84 %	of total Revenue
Digital subscriptions and products	2.45 %	of total Revenue
Direct to Consumer	122.79 %	of total Revenue
Licensing	70.8 %	of total Revenue
United States	64.83 %	of total Revenue
Australia	48.44 %	of total Revenue
Luxembourg	32.03 %	of total Revenue
United Kingdom	20.17 %	of total Revenue
China	19.32 %	of total Revenue
Other Countries	12.06 %	of total Revenue

Q2 three months ended (Jun 30 2026)
Revenues by Business Segments	Revenues (in millions $)	% (of total Revenues)
Digital Subscriptions And Products Reporting Reconciling Item Corporate Nonsegment	0.01	0.04 %
Consumer products	38.58	123.58 %
Trademark licensing	22.10	70.8 %
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment	0.57	1.84 %
Digital subscriptions and products	0.76	2.45 %
Direct to Consumer	38.33	122.79 %
Licensing	22.10	70.8 %
United States	20.24	64.83 %
Australia	15.12	48.44 %
Luxembourg	10.00	32.03 %
United Kingdom	6.30	20.17 %
China	6.03	19.32 %
Other Countries	3.77	12.06 %
Total	31.22	100 %

Q2 three months ended (Jun 30 2026)
Revenue Growth rates by Segment	Y/Y Revenue %	Q/Q Revenue %
Digital Subscriptions And Products Reporting Reconciling Item Corporate Nonsegment	-	-86.42 %
Consumer products	28476.3 %	104.14 %
Trademark licensing	34 %	102.17 %
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment	-	-
Digital subscriptions and products	-93.01 %	91 %
Direct to Consumer	-	-
Licensing	102.17 %	102.17 %
United States	129.12 %	91.54 %
Australia	121.08 %	111.97 %
Luxembourg	100 %	100 %
United Kingdom	-	120.83 %
China	89.62 %	100.2 %
Other Countries	-	-
Total	10.91 %	3.25 %

Q2 three months ended (Jun 30 2026)
Income by Business Segments	Income (in millions $)	% (Profit Margin)
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment	0.57	100 %
Direct to Consumer	1.58	4.13 %
Licensing	17.47	79.06 %
Total	0.20	0.63 %

Q2 three months ended (Jun 30 2026)
Income Growth rates by Segment	Y/Y Income %	Q/Q Income %
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment	-	-
Direct to Consumer	-	-
Licensing	107.31 %	85.09 %
Total	-	-

Annual Report on Playboy Inc Divisions, Sales by Country


Consumer products	58.69 %	of total Revenue
Trademark licensing	38.37 %	of total Revenue
Digital subscriptions and products	2.74 %	of total Revenue
Licensing	38.37 %	of total Revenue
United States	33.21 %	of total Revenue
Australia	24.11 %	of total Revenue
Luxembourg	16.54 %	of total Revenue
United Kingdom	10.11 %	of total Revenue
China	10.45 %	of total Revenue
Point in time	59.5 %	of total Revenue
Over time	40.5 %	of total Revenue
Events and sponsorships	0.2 %	of total Revenue
Corporate	1.09 %	of total Revenue
Corporate Consumer products	0.1 %	of total Revenue
Corporate Digital subscriptions and products	0.79 %	of total Revenue
Corporate Events and sponsorships	0.2 %	of total Revenue
All Other	1.95 %	of total Revenue
Direct-to-Consumer	58.59 %	of total Revenue
Direct-to-Consumer Consumer products	58.59 %	of total Revenue
Licensing Trademark licensing	38.37 %	of total Revenue
Other	5.58 %	of total Revenue
Other Digital subscriptions and products	1.95 %	of total Revenue
All Other Digital Subscriptions And Products	1.95 %	of total Revenue

Twelve months ended 2025
PLBY s Annual Revenue by Geography and Business Segments	Sales (in millions $)	% (of total Sales)
Consumer products	70.97	58.69 %
Trademark licensing	46.41	38.37 %
Digital subscriptions and products	3.31	2.74 %
Licensing	46.41	38.37 %
United States	40.16	33.21 %
Australia	29.16	24.11 %
Luxembourg	20.00	16.54 %
United Kingdom	12.23	10.11 %
China	12.63	10.45 %
Total	120.93	100 %
Point in time	71.96	59.5 %
Over time	48.97	40.5 %
Events and sponsorships	0.24	0.2 %
Corporate	1.32	1.09 %
Corporate Consumer products	0.12	0.1 %
Corporate Digital subscriptions and products	0.96	0.79 %
Corporate Events and sponsorships	0.24	0.2 %
All Other	2.35	1.95 %
Direct-to-Consumer	70.85	58.59 %
Direct-to-Consumer Consumer products	70.85	58.59 %
Licensing Trademark licensing	46.41	38.37 %
Other	6.75	5.58 %
Other Digital subscriptions and products	2.35	1.95 %
All Other Digital Subscriptions And Products	2.35	1.95 %

Twelve months ended 2025
PLBY s Annual Income by Country and Business Segments	Income (in millions $)	% (Profit Margin)
Licensing	41.87	90.23 %
Total	-12.67	-
Corporate	1.19	90.27 %
All Other	0.40	17.04 %
Direct-to-Consumer	42.39	59.83 %

Twelve months ended 2025
Annual Revenue and Income Growth by Country and Business Segments	% Y/Y Sales Growth	% Y/Y Income Growth
Consumer products	1.78 %	-
Trademark licensing	87.11 %	-
Digital subscriptions and products	-77.01 %	-
Licensing	87.11 %	86.16 %
United States	-28.19 %	-
Australia	-6.77 %	-
United Kingdom	22.1 %	-
China	14.41 %	-
Total	4.13 %	-
Point in time	-5.51 %	-
Over time	22.48 %	-
Events and sponsorships	-40.7 %	-
Corporate	98.64 %	79.31 %
Corporate Digital subscriptions and products	264.02 %	-
Corporate Events and sponsorships	-40.7 %	-
All Other	-88.76 %	-96.61 %
Direct-to-Consumer	1.61 %	7.64 %
Direct-to-Consumer Consumer products	1.61 %	-
Licensing Trademark licensing	87.11 %	-
Other	-14.33 %	-
UK	-	-
Other Digital subscriptions and products	-83.38 %	-
All Other Digital Subscriptions And Products	-83.38 %	-
Gift Card	-	-
TV and cable programming	-	-
Digital Subscriptions and Content	-	-
Digital Subscriptions and Content Digital subscriptions and products	-	-
Digital Subscriptions and Content TV and cable programming	-	-
Digital Subscriptions	-	-
Digital Subscriptions and Content Digital Subscriptions	-	-
Other TV and cable programming	-	-

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