Luvu Brands Inc 's

The company operates in a highly fragmented market for sexual wellness, lifestyle, and casual seating products, competing with various e-tailers and retailers both within and outside the United States. Its Liberator brand benefits from consumer recognition, though it faces direct competition for some branded products. Competition for the Jaxx and Avana brands centers on design, color and fabric variety, price-to-value ratio, and consumer reviews. The company also competes with retailers and web-based marketers of adult products, including mass and drug retailers offering sexual wellness items such as vibrators and accessories. The Liberator e-commerce website competes based on factors such as electronic customer mailing lists, search listings, advertising response rates, and website design and functionality. Liberator.com faces competition from numerous adult and sexual wellness websites, as well as mainstream websites with higher web traffic, greater financial resources, and larger marketing capabilities.