36kr Holdings Inc 's

The company operates in a competitive business services market focused on the New Economy. Its online advertising services compete with content-based online advertising providers and technology channels of major Internet information portals, including Sina and Tencent News. In enterprise value-added services, competition arises from other New Economy-focused providers as well as traditional marketing, consulting, and public relations firms. The company also competes with paid content service providers and offline training agencies for subscription services, and faces competition from traditional advertising media. Competitors focus on increasing user traffic, user engagement, brand recognition, and customer acquisition. Inability to compete effectively with these platforms and distribution channels for marketing budgets may negatively impact the company's operational results and growth prospects.