Innovation Beverage Group Limited's

The competitive landscape includes e-commerce retailers Wired For Wine.com and BevMart USA Reg Liquors LLC, the latter of which ceased operations in October 2024. The market leader in the No/Low spirits category is Lyre’s, which expanded to 60 countries and was valued at £270 million in 2021. Fast commerce companies such as Milkrun and Go Puff provide 10-minute delivery services, contributing to competition in online convenience commerce. The company faces challenges from convenience commerce models, third-party marketplaces, and range and category expansions by market leaders. Intellectual property protection is a key focus to maintain its competitive position. Other competitors identified in filings include Coca-Cola Europacific Partners, Dan Murphy’s, First Choice, Sans Drinks, and Seedlip.