Herc Holdings Inc's Business Segments

Herc Holdings Inc. is an equipment rental company based in Bonita Springs, Florida. It was originally founded in 1965 as a division of Hertz, but became an independent company in 2016 when it was spun off from Hertz Global Holdings, Inc. The company's primary focus is on renting out construction and industrial equipment, as well as other tools and equipment used in various commercial and industrial applications.

Herc Holdings has a diverse portfolio of equipment offerings, ranging from small hand tools to heavy machinery such as bulldozers, cranes, and earthmoving equipment. The company has over 270 locations across North America, and also operates in Europe, the Middle East, Africa, and Asia Pacific.

The company has a strong customer base, serving a variety of industries including construction, oil and gas, government, healthcare, and entertainment. Herc Holdings offers its customers flexible rental options, including short-term, long-term, and rent-to-own agreements, and also provides maintenance and repair services for its equipment.

In addition to its equipment rental business, Herc Holdings has also developed a range of software and internet-based tools to help customers manage their rental equipment more efficiently. This includes online portals for ordering equipment, tracking usage, and managing maintenance schedules. The company also offers digital tools for estimating project costs and creating custom rental packages.

Herc Holdings is dedicated to sustainability and has implemented a number of initiatives to reduce its environmental impact. This includes investing in more fuel-efficient equipment, using biodiesel fuel in its operations, and recycling materials such as metal and oil. The company also supports various charitable and community organizations, including Habitat for Humanity and the Wounded Warrior Project.

Overall, Herc Holdings is an innovative and customer-focused company with a strong reputation for quality equipment and service. Its extensive rental offerings and commitment to sustainability make it a valuable partner for businesses of all sizes and in a variety of industries.

Herc Holdings Inc. operates as a prominent player in the equipment rental industry, catering to diverse markets through three distinct segments: General Construction, Industrial and Infrastructure, and Energy and Petrochemicals. Each segment is tailored to meet the unique requirements of its respective customer base, ranging from small contractors to large industrial firms.

Segmentation of Herc Holdings Inc.

General Construction Segment

The General Construction segment focuses on providing equipment rental services primarily to commercial and residential builders, contractors, and remodelers. This segment emphasizes versatility and accessibility, offering a wide array of rental equipment suited for various construction needs. Key categories of equipment offered include:

- Aerial Lifts: Used for accessing high work areas, these include boom lifts and scissor lifts, essential for tasks like painting or installing fixtures at height.
- Earthmoving Equipment: Includes backhoes, bulldozers, and excavators that are critical for site preparation, grading, and digging.
- Compaction Equipment: This includes compactors and rollers used for solidifying soil and materials during construction.
- Generators and Lighting: Ensuring continuous work and optimal visibility at job sites, especially in remote or night-time scenarios.
- Safety Equipment: Personal protective gear such as hard hats, gloves, safety vests, and goggles, ensuring a safe working environment for construction laborers.

This segment’s offerings are designed to support all phases of construction, from foundational work to final touches.

Industrial and Infrastructure Segment

With a focus on larger scale projects, the Industrial and Infrastructure segment serves a broader array of clients involved in public and private infrastructure development, such as roadways, bridges, tunnels, and industrial facilities. The equipment available for rent includes:

- Cranes: Vital for lifting heavy materials at construction sites and within industrial settings.
- Heavy Machinery: Categories encompass earthmovers, dump trucks, and asphalt pavers, which are integral to infrastructure development.
- Specialized Equipment: Rentals in industries such as mining, forestry, and other sectors requiring highly specialized machinery for specific tasks.

By offering comprehensive support for infrastructure projects, Hercules enables its clients to meet deadlines efficiently while adhering to local regulatory standards.

Energy and Petrochemicals Segment

Tailored for the energy and petrochemical sectors, this segment specializes in equipment rental services that support exploration, production, and operations in oil, gas, and related industries. Equipment available includes:

- Pumps and Compressors: Essential for the movement and management of fluids and gases in production processes.
- Generators: Ensuring reliable power supply for operations in remote settings or during failures in the main power sources.
- Specialized Tools: Tools engineered for the unique requirements of energy and petrochemical operations, supporting various extraction and refining processes.

This segment also emphasizes safety, with products and services specifically designed for the high-risk nature of energy-related projects, such as inspection services and engineering solutions tailored to meet industry standards.

Products and Services Offered by Herc Holdings Inc.

In addition to its core equipment rentals, Herc Holdings Inc. provides a comprehensive suite of products and services that support its clients throughout various project stages. These offerings include:

1. Equipment Rentals: A broad selection of rental equipment across all segments, available for flexible timeframes to accommodate project schedules.

2. Sales of Used Equipment: A cost-effective option for clients looking for reliable equipment without the new purchase costs, providing a secondary market for high-quality machinery.

3. Safety and Environmental Services: Services and products that help clients maintain safety regulations and environmental compliance, including:
- Protective equipment for workers.
- Inspection and compliance services to ensure adherence to industry standards.
- Training programs designed to educate teams on operational safety and best practices.
- Project management support that combines planning and execution to optimize resource use.

4. Fuel Management Services: Offering solutions for monitoring and managing fuel consumption, enabling clients to maximize efficiency and reduce operational costs. This includes tracking usage patterns and providing analytical reports to identify cost-saving opportunities.

5. Maintenance and Repair Services: A comprehensive approach to equipment upkeep, ensuring all rented and sold machinery is maintained in optimal working condition. Hercules provides various maintenance plans, ranging from routine inspections to emergency on-site repairs.

6. Rental Protection Plan: To safeguard client interests, Hercules offers optional damage waivers and property insurance for equipment rentals to protect against unforeseen incidents.

Overall, Herc Holdings Inc. positions itself as a leader in the equipment rental sector, dedicated to providing high-quality equipment and support services designed to facilitate the success of its diverse clientele in the construction, infrastructure, and energy industries. Through its strategic segmentation and comprehensive offerings, Hercules addresses the varied and evolving needs of its customers, ensuring operational efficiency and safety across all projects.
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