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First Watch Restaurant Group Inc's Business Segments
First Watch Restaurant Group Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q2 FY2026
Reportable Segments
1
Largest Segment
Reportable
Total Revenue
$ 355
Regions Reported
-
Revenue Share by Reportable Segment - Q2 FY2026
- Reportable100%
Revenue by Reportable Segment - Q2 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Reportable | $ 355 | 100% |
Revenue by Product & Service Category - Q2 FY2026
- Franchisor Owned Outlet99.1%
- In-restaurant dining sales80.2%
- Third-party delivery sales11.7%
- Take-out sales7.3%
- Franchise0.9%
- Royalty and system fund contributions0.9%
- Initial fees0%
Revenue by Product & Service Category - Q2 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Franchisor Owned Outlet | $ 351 | 99.1% |
| In-restaurant dining sales | $ 284 | 80.2% |
| Third-party delivery sales | $ 41 | 11.7% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
4 more categories available
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Description of First Watch Restaurant Group Inc
First Watch Restaurant Group Inc is a chain of breakfast, brunch, and lunch restaurants with over 400 locations in 29 states in the United States. It was founded in 1983 in Pacific Grove, California, by John Sullivan and Ken Pendery.
First Watch restaurants are typically open from 7 AM to 2:30 PM and serve traditional breakfast and brunch dishes like omelets, pancakes, waffles, eggs Benedict, and avocado toast, as well as sandwiches, salads, soups, and burgers. Many of the menu items are made with fresh, locally-sourced ingredients, and the restaurants offer vegetarian, gluten-free, and low-carb options.
The company also prioritizes the health and well-being of its customers, with a focus on offering nutritious options and accommodating special dietary needs. First Watch was one of the first restaurant chains to introduce cage-free eggs and has also eliminated the use of artificial flavors, preservatives, and sweeteners in its dishes.
In addition to its commitment to quality food and service, First Watch is also known for its community involvement and charitable contributions. Its philanthropic efforts include supporting local organizations, like Feeding America and No Kid Hungry, as well as offering education and mentorship programs for aspiring chefs and restaurant professionals.
First Watch has received numerous accolades over the years, including being named the No. 1 Consumer Pick for Family Dining by Nation's Restaurant News in 2018 and one of the Top 10 Fastest-Growing Chains by Restaurant Business Magazine in 2019.
In 2021, First Watch went public, with an initial public offering that valued the company at $1.2 billion. Despite the challenges of the COVID-19 pandemic, the company has continued to expand its operations, opening new locations and investing in technology to enhance the guest experience.
First Watch restaurants are typically open from 7 AM to 2:30 PM and serve traditional breakfast and brunch dishes like omelets, pancakes, waffles, eggs Benedict, and avocado toast, as well as sandwiches, salads, soups, and burgers. Many of the menu items are made with fresh, locally-sourced ingredients, and the restaurants offer vegetarian, gluten-free, and low-carb options.
The company also prioritizes the health and well-being of its customers, with a focus on offering nutritious options and accommodating special dietary needs. First Watch was one of the first restaurant chains to introduce cage-free eggs and has also eliminated the use of artificial flavors, preservatives, and sweeteners in its dishes.
In addition to its commitment to quality food and service, First Watch is also known for its community involvement and charitable contributions. Its philanthropic efforts include supporting local organizations, like Feeding America and No Kid Hungry, as well as offering education and mentorship programs for aspiring chefs and restaurant professionals.
First Watch has received numerous accolades over the years, including being named the No. 1 Consumer Pick for Family Dining by Nation's Restaurant News in 2018 and one of the Top 10 Fastest-Growing Chains by Restaurant Business Magazine in 2019.
In 2021, First Watch went public, with an initial public offering that valued the company at $1.2 billion. Despite the challenges of the COVID-19 pandemic, the company has continued to expand its operations, opening new locations and investing in technology to enhance the guest experience.
First Watch Restaurant Group Inc. offers a comprehensive range of segments, products, and services designed to cater to a wide variety of customer preferences and dining occasions. Below is an extensive overview of what the company provides:
Segments
1. Breakfast:
First Watch prides itself on being a breakfast destination, providing an extensive menu that celebrates morning meals. The breakfast offerings feature classic dishes such as fluffy pancakes, decadent waffles, French toast made with artisanal breads, a variety of omelets, and customizable egg dishes. The emphasis is on fresh and high-quality ingredients, with many items prepared in-house.
2. Lunch:
Beyond breakfast, First Watch presents a robust lunch menu that includes an array of salads, gourmet sandwiches, and comforting soups. Menu options are designed to appeal to health-conscious diners, with fresh, seasonal ingredients being a hallmark of their lunch offerings.
3. Brunch:
Catering particularly to weekend diners, First Watchs brunch menu blends breakfast and lunch favorites. This segment includes unique egg dishes, flavorful sandwiches, and hearty salads, ensuring that family and friends can enjoy a leisurely meal together. The brunch experience is enhanced by an inviting atmosphere that encourages social gatherings.
4. Beverages:
A variety of beverages enrich First Watchs offerings, including artisanal coffees, a selection of teas, fresh juices, and smoothies crafted from seasonal fruits. Their signature drinks, such as fresh-squeezed juice and specialty lemonades, have become popular among patrons.
Products
1. Signature Dishes:
First Watch boasts a selection of signature dishes that are celebrated by loyal customers. Popular items include the Avocado Toast, known for its fresh ingredients; Million Dollar Bacon, created with a unique glaze and seasonings; and the Chickichanga, a distinctive take on traditional breakfast burritos. These dishes often reflect seasonal changes and innovation in the menu.
2. Sides:
Complementing the main dishes, First Watch offers a variety of sides. Customers can choose from offerings including crispy bacon, savory sausage, freshly baked toast, golden hash browns, and a selection of fresh fruits, allowing for customized meals that cater to individual tastes.
3. Baked Goods:
First Watch provides an assortment of baked goods, including muffins and assorted pastries, which can be enjoyed as a standalone snack or paired with beverages. These items are often made fresh daily, ensuring quality and flavor.
4. Catering:
Recognizing the need for quality dining experiences beyond the restaurant setting, First Watch provides catering services suitable for a range of events—such as corporate gatherings, weddings, or social celebrations. Catering packages are thoughtfully curated to allow hosts to offer a memorable meal to their guests.
Services
1. Online Ordering:
Customers can conveniently place orders online, allowing them to pick up their meals at the restaurant or opt for delivery, making dining at home easier than ever. This service includes access to the full menu, ensuring that customers can enjoy their favorite meals regardless of their location.
2. Mobile App:
The First Watch mobile app equips patrons with the ability to order food efficiently, track rewards, and receive exclusive offers. This digital experience supports easier, personalized engagement with the restaurant and enhances customer loyalty.
3. Restaurant and Bar:
First Watch locations generally provide a warm and inviting atmosphere designed for relaxation and socialization. Select locations may feature a bar area where customers can enjoy an assortment of beers, wines, and specialty cocktails, further enhancing the dining experience.
4. Accessibility:
Commitment to inclusivity is evident in First Watch’s offerings. The menu includes options that cater to various dietary preferences including gluten-free, vegetarian, and vegan selections. They also make careful considerations for common allergens, ensuring a safe dining experience for those with specific health concerns.
Conclusion
Overall, First Watch Restaurant Group Inc. presents an extensive and appealing array of segments, products, and services. From a robust breakfast and brunch lineup to delicious lunch options, along with a rich beverage selection, they truly offer something for everyone. Their attention to quality, customer convenience, and inclusivity helps foster an enjoyable dining experience that customers have come to cherish.
Segments
1. Breakfast:
First Watch prides itself on being a breakfast destination, providing an extensive menu that celebrates morning meals. The breakfast offerings feature classic dishes such as fluffy pancakes, decadent waffles, French toast made with artisanal breads, a variety of omelets, and customizable egg dishes. The emphasis is on fresh and high-quality ingredients, with many items prepared in-house.
2. Lunch:
Beyond breakfast, First Watch presents a robust lunch menu that includes an array of salads, gourmet sandwiches, and comforting soups. Menu options are designed to appeal to health-conscious diners, with fresh, seasonal ingredients being a hallmark of their lunch offerings.
3. Brunch:
Catering particularly to weekend diners, First Watchs brunch menu blends breakfast and lunch favorites. This segment includes unique egg dishes, flavorful sandwiches, and hearty salads, ensuring that family and friends can enjoy a leisurely meal together. The brunch experience is enhanced by an inviting atmosphere that encourages social gatherings.
4. Beverages:
A variety of beverages enrich First Watchs offerings, including artisanal coffees, a selection of teas, fresh juices, and smoothies crafted from seasonal fruits. Their signature drinks, such as fresh-squeezed juice and specialty lemonades, have become popular among patrons.
Products
1. Signature Dishes:
First Watch boasts a selection of signature dishes that are celebrated by loyal customers. Popular items include the Avocado Toast, known for its fresh ingredients; Million Dollar Bacon, created with a unique glaze and seasonings; and the Chickichanga, a distinctive take on traditional breakfast burritos. These dishes often reflect seasonal changes and innovation in the menu.
2. Sides:
Complementing the main dishes, First Watch offers a variety of sides. Customers can choose from offerings including crispy bacon, savory sausage, freshly baked toast, golden hash browns, and a selection of fresh fruits, allowing for customized meals that cater to individual tastes.
3. Baked Goods:
First Watch provides an assortment of baked goods, including muffins and assorted pastries, which can be enjoyed as a standalone snack or paired with beverages. These items are often made fresh daily, ensuring quality and flavor.
4. Catering:
Recognizing the need for quality dining experiences beyond the restaurant setting, First Watch provides catering services suitable for a range of events—such as corporate gatherings, weddings, or social celebrations. Catering packages are thoughtfully curated to allow hosts to offer a memorable meal to their guests.
Services
1. Online Ordering:
Customers can conveniently place orders online, allowing them to pick up their meals at the restaurant or opt for delivery, making dining at home easier than ever. This service includes access to the full menu, ensuring that customers can enjoy their favorite meals regardless of their location.
2. Mobile App:
The First Watch mobile app equips patrons with the ability to order food efficiently, track rewards, and receive exclusive offers. This digital experience supports easier, personalized engagement with the restaurant and enhances customer loyalty.
3. Restaurant and Bar:
First Watch locations generally provide a warm and inviting atmosphere designed for relaxation and socialization. Select locations may feature a bar area where customers can enjoy an assortment of beers, wines, and specialty cocktails, further enhancing the dining experience.
4. Accessibility:
Commitment to inclusivity is evident in First Watch’s offerings. The menu includes options that cater to various dietary preferences including gluten-free, vegetarian, and vegan selections. They also make careful considerations for common allergens, ensuring a safe dining experience for those with specific health concerns.
Conclusion
Overall, First Watch Restaurant Group Inc. presents an extensive and appealing array of segments, products, and services. From a robust breakfast and brunch lineup to delicious lunch options, along with a rich beverage selection, they truly offer something for everyone. Their attention to quality, customer convenience, and inclusivity helps foster an enjoyable dining experience that customers have come to cherish.