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Fubotv Inc's Business Segments
Fubotv Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of FY
Reportable Segments
5
Largest Segment
Subscription and Advertising
Total Revenue
$ 1,574
Regions Reported
1
Revenue Share by Reportable Segment - FY
- Subscription and Advertising78.9%
- Subscription and Circulation59.7%
- Advertising19.2%
- Non-US2.7%
- Service, Other0.8%
Revenue by Reportable Segment - FY
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Subscription and Advertising | $ 1,242 | 78.9% |
| Subscription and Circulation | $ 940 | 59.7% |
| Advertising | $ 302 | 19.2% |
Revenue Share by Region - FY
- Non-US1%
Revenue by Geographic Region - FY
| Region | Revenue (Millions) | % of Total |
|---|---|---|
| Non-US | $ 16 | 1% |
Revenue by Product & Service Category - FY
- Subscription and Advertising28%
- Subscription and Circulation22%
- Advertising6.5%
- Service, Other0.2%
Revenue by Product & Service Category - FY
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Subscription and Advertising | $ 440 | 28% |
| Subscription and Circulation | $ 347 | 22% |
| Advertising | $ 102 | 6.5% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
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Annual Results
Revenue Share by Reportable Segment - FY
- Subscription and Advertising78.9%
- Subscription and Circulation59.7%
- Advertising19.2%
- Non-US2.7%
- Service, Other0.8%
Revenue by Reportable Segment - FY
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Subscription and Advertising | $ 1,242 | 78.9% |
| Subscription and Circulation | $ 940 | 59.7% |
| Advertising | $ 302 | 19.2% |
2 more segments available
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Description of Fubotv Inc
Were a sports-first live TV streaming service that gives customers access to tens of thousands of live athletic events each year, as well as the latest news and entertainment. Our platform, fuboTV, allows clients to watch content on SmartTVs, mobile phones, tablets, and laptops via streaming devices.
Live TV streaming has disrupted the traditional pay TV model (linear video received through cable or satellite providers for a paid subscription), which we refer to as 'Pay TV.' This disruption has shifted billions of dollars in subscription and advertising revenue to streaming platforms. The number of cable TV cord-cutting households (those that terminate their cable or satellite subscription) and cable TV cord-never households (those that have never subscribed to traditional cable or satellite) continues to accelerate in the United States, as cable and satellite subscribers increasingly favor the streaming experience. As consumers continue to spend more time streaming content, we also believe that advertisers will allocate more dollars away from traditional linear TV advertising spend and towards streaming services. Yet, despite being a growing share of TV consumption, streaming is still in the early stages of adoption. We believe this creates a significant opportunity for us to capitalize on the cord-cutting movement.
We offer subscribers a live TV streaming service with the option to purchase incremental features available for purchase that include additional content or enhanced functionality best suited to their preferences. Our base plan includes a broad mix of channels, including top 50 Nielsen-ranked networks, across sports, news, and entertainment. At the core of our offering are our proprietary technology platform, purpose-built for live TV and sports viewership, and our first-party data. Our proprietary technology stack has enabled us to regularly offer new features and functionality. Unlike other popular Video-on-Demand-only ('VOD') streaming services, live TV streaming requires sophisticated infrastructure and technology, given the nuances associated with an offering of live programming that refreshes regularly. Today, our proprietary video delivery platform supports all major sports leagues and entertainment content owner delivery requirements. We offer multi-view on Apple TV, which enables subscribers to watch four live streams simultaneously. Our technology enables us to meet blackout and geographical rights requirements with zip-code-level fidelity and deliver conforming streams on a per-user, per-device basis, protected by industry-standard Digital Rights Management ('DRM') technology. We leverage our data throughout our organization to make data driven decisions on what content we acquire for our subscribers to influence product design and strategy, to drive subscriber engagement, and to enhance the capabilities and performance of our advertising platform for our advertising partners.
As a result of our direct-to-consumer model, we gain further insight into customer behavior from the billions of data points captured by our platform each month. This data drives our continued innovation and is at the core of our enhanced user experience, product and content strategy, and advertising differentiation. The data also enables us to provide users with real-time personalized discovery of live and on-demand programming and to surface relevant content for our users. Our growth strategy is to acquire subscribers who are attracted to our sports offering and can find with us a compelling sport, news, and entertainment viewing alternative to a traditional Pay TV service. We actively engage those subscribers by providing a seamless Pay TV replacement through a personalized easy-to-use streaming product at a significantly lower cost than traditional Pay TV providers. We then monetize our audience through subscription fees and our digital advertising offering. In 2021, the majority of our revenue was generated from the sale of subscription services and the sale of advertisements in the United States, though the Company has started to expand into international markets, with operations in Canada, Spain and France.
Live TV streaming has disrupted the traditional pay TV model (linear video received through cable or satellite providers for a paid subscription), which we refer to as 'Pay TV.' This disruption has shifted billions of dollars in subscription and advertising revenue to streaming platforms. The number of cable TV cord-cutting households (those that terminate their cable or satellite subscription) and cable TV cord-never households (those that have never subscribed to traditional cable or satellite) continues to accelerate in the United States, as cable and satellite subscribers increasingly favor the streaming experience. As consumers continue to spend more time streaming content, we also believe that advertisers will allocate more dollars away from traditional linear TV advertising spend and towards streaming services. Yet, despite being a growing share of TV consumption, streaming is still in the early stages of adoption. We believe this creates a significant opportunity for us to capitalize on the cord-cutting movement.
We offer subscribers a live TV streaming service with the option to purchase incremental features available for purchase that include additional content or enhanced functionality best suited to their preferences. Our base plan includes a broad mix of channels, including top 50 Nielsen-ranked networks, across sports, news, and entertainment. At the core of our offering are our proprietary technology platform, purpose-built for live TV and sports viewership, and our first-party data. Our proprietary technology stack has enabled us to regularly offer new features and functionality. Unlike other popular Video-on-Demand-only ('VOD') streaming services, live TV streaming requires sophisticated infrastructure and technology, given the nuances associated with an offering of live programming that refreshes regularly. Today, our proprietary video delivery platform supports all major sports leagues and entertainment content owner delivery requirements. We offer multi-view on Apple TV, which enables subscribers to watch four live streams simultaneously. Our technology enables us to meet blackout and geographical rights requirements with zip-code-level fidelity and deliver conforming streams on a per-user, per-device basis, protected by industry-standard Digital Rights Management ('DRM') technology. We leverage our data throughout our organization to make data driven decisions on what content we acquire for our subscribers to influence product design and strategy, to drive subscriber engagement, and to enhance the capabilities and performance of our advertising platform for our advertising partners.
As a result of our direct-to-consumer model, we gain further insight into customer behavior from the billions of data points captured by our platform each month. This data drives our continued innovation and is at the core of our enhanced user experience, product and content strategy, and advertising differentiation. The data also enables us to provide users with real-time personalized discovery of live and on-demand programming and to surface relevant content for our users. Our growth strategy is to acquire subscribers who are attracted to our sports offering and can find with us a compelling sport, news, and entertainment viewing alternative to a traditional Pay TV service. We actively engage those subscribers by providing a seamless Pay TV replacement through a personalized easy-to-use streaming product at a significantly lower cost than traditional Pay TV providers. We then monetize our audience through subscription fees and our digital advertising offering. In 2021, the majority of our revenue was generated from the sale of subscription services and the sale of advertisements in the United States, though the Company has started to expand into international markets, with operations in Canada, Spain and France.
FuboTV Inc. offers a comprehensive live TV streaming platform focusing on sports, news, and entertainment. Below is a detailed description of the segments, products, and services provided by FuboTV, as well as the key audiences they serve: subscribers, advertisers, and content providers.
Subscribers
FuboTV caters primarily to consumers looking for an alternative to traditional cable television, particularly those interested in live sports content. Their service is designed to provide flexibility and customization through various plans and add-ons.
Key Offerings for Subscribers:
1. Base Plans:
- Fubo Starter: This foundational package provides access to over 100 channels, including many of the most highly rated networks. Key features of the Fubo Starter plan include:
- Diverse Sports Coverage: A robust selection of channels dedicated to live sports events, covering major leagues and tournaments such as NFL, NBA, MLB, and international soccer.
- News Channels: Subscribers can access a number of channels devoted to news, offering a wide range of viewpoints and coverage of current events.
- Entertainment Content: The plan includes popular entertainment channels to meet the interests of all family members.
2. Add-Ons and Attachments:
- Premium Channels: Subscribers can add premium channels, such as HBO, Showtime, and Starz, to enhance their viewing experience with exclusive movies and series.
- Channel Packages: Additional channel packages are available for specific interests, such as international programming or niche sports channels.
- Cloud DVR Plus: Subscribers can upgrade their storage capacity for recorded content, allowing for a greater number of shows and games to be saved for later viewing.
- Family Share: This feature allows multiple simultaneous streams, enabling different household members to enjoy their preferred content at the same time on different devices.
3. User Experience: FuboTV features an intuitive interface for seamless navigation, personalized recommendations based on viewing habits, and access to an extensive library of on-demand content.
Advertisers
As a live TV streaming platform, FuboTV presents valuable advertising opportunities, particularly for brands targeting a younger demographic that is increasingly moving away from traditional TV.
Key Offerings for Advertisers:
1. Targeted Advertising Solutions:
- Advertisers can take advantage of FuboTVs data capabilities, which provide insights into viewer behavior and preferences, allowing for more effective targeting.
- This capability enables advertisers to reach specific audiences based on demographics and viewing patterns, enhancing ad campaign effectiveness.
2. High-Quality Engagement:
- FuboTVs platform delivers un-skippable ad inventory during live events, which guarantees advertisers engagement from viewers who are tuned in for significant moments, such as sporting events or breaking news.
3. Integration of TV and Digital Advertising:
- FuboTV combines the familiarity of traditional TV advertising formats with the interactive and measurable aspects of digital advertising. This hybrid approach allows brands to measure the success of their ads more precisely, promoting better ROI.
Content Providers
FuboTV offers a platform for content providers to distribute their programming to an engaged audience that has shifted away from traditional television.
Key Offerings for Content Providers:
1. Monetization Opportunities:
- FuboTV enables content providers to monetize their shows, sports events, and other media through subscription packages and advertising revenue, offering a viable revenue stream in a cord-cutting landscape.
2. Audience Expansion:
- By aggregating a variety of content in one platform, FuboTV allows providers to reach larger audiences than they could achieve independently, benefiting from FuboTVs marketing and viewership.
3. Data Analytics:
- Content providers receive valuable insights on viewer preferences and behavior from FuboTV’s data-driven platform, helping them make informed decisions about content strategies, scheduling, and marketing.
In summary, FuboTV Inc. is positioned as a leading live TV streaming service that connects consumers, advertisers, and content providers, leveraging a flexible platform designed to engage subscribers through diverse programming options while offering advertisers innovative solutions and providing content creators valuable distribution and audience insights.
Subscribers
FuboTV caters primarily to consumers looking for an alternative to traditional cable television, particularly those interested in live sports content. Their service is designed to provide flexibility and customization through various plans and add-ons.
Key Offerings for Subscribers:
1. Base Plans:
- Fubo Starter: This foundational package provides access to over 100 channels, including many of the most highly rated networks. Key features of the Fubo Starter plan include:
- Diverse Sports Coverage: A robust selection of channels dedicated to live sports events, covering major leagues and tournaments such as NFL, NBA, MLB, and international soccer.
- News Channels: Subscribers can access a number of channels devoted to news, offering a wide range of viewpoints and coverage of current events.
- Entertainment Content: The plan includes popular entertainment channels to meet the interests of all family members.
2. Add-Ons and Attachments:
- Premium Channels: Subscribers can add premium channels, such as HBO, Showtime, and Starz, to enhance their viewing experience with exclusive movies and series.
- Channel Packages: Additional channel packages are available for specific interests, such as international programming or niche sports channels.
- Cloud DVR Plus: Subscribers can upgrade their storage capacity for recorded content, allowing for a greater number of shows and games to be saved for later viewing.
- Family Share: This feature allows multiple simultaneous streams, enabling different household members to enjoy their preferred content at the same time on different devices.
3. User Experience: FuboTV features an intuitive interface for seamless navigation, personalized recommendations based on viewing habits, and access to an extensive library of on-demand content.
Advertisers
As a live TV streaming platform, FuboTV presents valuable advertising opportunities, particularly for brands targeting a younger demographic that is increasingly moving away from traditional TV.
Key Offerings for Advertisers:
1. Targeted Advertising Solutions:
- Advertisers can take advantage of FuboTVs data capabilities, which provide insights into viewer behavior and preferences, allowing for more effective targeting.
- This capability enables advertisers to reach specific audiences based on demographics and viewing patterns, enhancing ad campaign effectiveness.
2. High-Quality Engagement:
- FuboTVs platform delivers un-skippable ad inventory during live events, which guarantees advertisers engagement from viewers who are tuned in for significant moments, such as sporting events or breaking news.
3. Integration of TV and Digital Advertising:
- FuboTV combines the familiarity of traditional TV advertising formats with the interactive and measurable aspects of digital advertising. This hybrid approach allows brands to measure the success of their ads more precisely, promoting better ROI.
Content Providers
FuboTV offers a platform for content providers to distribute their programming to an engaged audience that has shifted away from traditional television.
Key Offerings for Content Providers:
1. Monetization Opportunities:
- FuboTV enables content providers to monetize their shows, sports events, and other media through subscription packages and advertising revenue, offering a viable revenue stream in a cord-cutting landscape.
2. Audience Expansion:
- By aggregating a variety of content in one platform, FuboTV allows providers to reach larger audiences than they could achieve independently, benefiting from FuboTVs marketing and viewership.
3. Data Analytics:
- Content providers receive valuable insights on viewer preferences and behavior from FuboTV’s data-driven platform, helping them make informed decisions about content strategies, scheduling, and marketing.
In summary, FuboTV Inc. is positioned as a leading live TV streaming service that connects consumers, advertisers, and content providers, leveraging a flexible platform designed to engage subscribers through diverse programming options while offering advertisers innovative solutions and providing content creators valuable distribution and audience insights.