Fitlife Brands Inc's Business Segments

Fitlife Brands Inc is a public health and wellness company that focuses on developing, marketing, and distributing nutritional supplements and exercise equipment. The company was founded in 2008 and is headquartered in Omaha, Nebraska.

Fitlife Brands offers a wide range of products that cater to different lifestyle needs, including weight management, sports performance, muscle building, and general health and wellness. Their products are carefully formulated using high-quality ingredients and are designed to help individuals achieve their fitness goals.

The company operates in two primary segments: online e-commerce and national retail. Through their e-commerce segment, Fitlife Brands sells its products directly to consumers through their website and other online marketplaces. They also have a strong online presence, leveraging social media and digital marketing tactics to reach a wider customer base.

Fitlife Brands also distributes its products to national retail chains, including Walmart, GNC, and The Vitamin Shoppe, among others. This allows them to tap into a larger consumer market and increase brand recognition.

In addition to their product offerings, Fitlife Brands provides fitness and nutritional advice through their blog and social media platforms. They aim to educate and inspire individuals to make healthier lifestyle choices, ensuring long-term success in their fitness journeys.

The company prides itself on its commitment to quality and safety. Fitlife Brands follows Good Manufacturing Practices (GMP) and undergoes regular testing and quality assurance procedures to ensure that their products meet industry standards. This commitment has earned them various certifications and awards, showcasing their dedication to providing superior-quality products.

Fitlife Brands also places importance on sustainability and environmental responsibility. They strive to reduce their carbon footprint by using eco-friendly packaging and minimizing waste during the manufacturing process.

As a public company, Fitlife Brands Inc is listed on the NASDAQ stock exchange under the ticker symbol FTLF. They are subject to regulatory requirements and financial reporting obligations, providing transparency to their shareholders and the public.

Overall, Fitlife Brands Inc is a well-established player in the health and wellness industry, offering a wide range of high-quality products and services to help individuals lead healthier and more active lives. Their emphasis on quality, safety, and sustainability sets them apart from competitors and positions them as a trusted brand in the industry.

The registrant's operating business segments include Legacy FitLife and Irwin. For the years ended December 31, 2025 and 2024, Legacy FitLife reported revenues of $61,993 and $64,469, respectively. Irwin generated $19,465 in revenue in 2025 and had no revenue in 2024. The company recognizes control of products upon shipment or delivery to customers, with performance obligations considered satisfied at that time. Returns are permitted within 30 days for direct-to-consumer sales, except for Irwin products, which allow returns within 60 days. Wholesale customers may return products under specific conditions, such as expiration or FDA recalls. The company accounts for variable consideration—including sales allowances, defective products, returns, and sales incentives—using the most likely amount method and reassesses contracts on a quarterly basis.