First Merchants's Business Segments

First Merchants Corporation is a financial holding company headquartered in Muncie, Indiana and was organized in September 1982. The Corporation’s Common Stock is traded on NASDAQ’s Global Select Market System under the symbol FRME. The Corporation has one full-service bank charter, First Merchants Bank, National Association (the “Bank”), which opened for business in Muncie, Indiana, in March 1893. The Bank also operates Lafayette Bank and Trust, Ameriana Bank, Ameriana Financial Services and First Merchants Trust Company as divisions of First Merchants Bank, N.A. The Bank includes 116 banking locations in twenty-seven Indiana, two Illinois and two Ohio counties. In addition to its branch network, the Corporation’s delivery channels include ATMs, check cards, remote deposit capture, interactive voice response systems and internet technology. The Corporation’s business activities are currently limited to one significant business segment, which is community banking.

First Merchants Corporation is a financial holding company that primarily engages in the ownership and management of First Merchants Bank, which provides a range of banking and financial services. The corporation primarily operates in a single significant business segment, focusing on comprehensive financial solutions to meet the needs of individuals, businesses, and communities.

Core Segments

1. Commercial Banking
First Merchants Bank offers various commercial banking services aimed at small to medium-sized enterprises and larger businesses. This includes:

- Business Checking Accounts: Tailored accounts for business operations, designed to accommodate different transaction volumes and activities.

- Commercial Loans: A variety of loans including term loans, lines of credit, and equipment financing, structured to support business growth and capital expenditures.

- Treasury Management Services: Solutions that help businesses optimize cash flow, manage receivables and payables, and enhance overall financial efficiency.

- Merchant Services: Payment processing solutions that facilitate credit card, debit card, and electronic payment transactions to support retail and e-commerce operations.

Consumer Banking
First Merchants Bank provides numerous products catered to meet the needs of individuals and households, including:

- Personal Checking and Savings Accounts: A range of accounts with various features like no monthly fees, interest-earning capabilities, and online banking access.

- Home Mortgages and Home Equity Loans: Financing options for purchasing homes or leveraging home equity for renovation or consolidation purposes.

- Auto Loans: Personal loans specifically designed for vehicle purchases, including new and used cars, with competitive rates and terms.

- Personal Loans: Unsecured loans for personal use, providing customers with flexibility to finance various needs like vacations, education, or unexpected expenses.

Wealth Management and Trust Services
First Merchants offers a suite of wealth management products and services that assist clients in managing and growing their financial assets:

- Investment Management: Services that include portfolio management, financial planning, and investment strategies tailored to individual and institutional investors.

- Trust Services: Administration of trusts, estates, and guardianships, helping clients plan for the future and ensure that their financial wishes are honored.

- Retirement Planning: Assistance in configuring and managing retirement accounts such as IRAs and 401(k) plans, including strategy development and investment choices.

Insurance Services
First Merchants partners with various insurance providers to offer clients access to insurance products such as:

- Life Insurance: Coverage options to protect the financial future of loved ones in the event of ones passing.

- Property and Casualty Insurance: Protection against loss or damage to property, as well as liabilities arising from accidents or other incidents.

- Health Insurance Products: Various plans to cover medical expenses for individuals and families.

Additional Services

1. Digital Banking Solutions
The corporation offers an array of digital banking solutions to enhance customer experience, including:

- Mobile Banking: An app providing secure access to accounts, enabling customers to check balances, transfer funds, and pay bills on the go.

- Online Banking: Comprehensive online services that allow customers to manage their accounts, view statements, and conduct transactions remotely.

Community Engagement and Support
First Merchants Corporation is committed to community engagement, engaging in various philanthropic activities and initiatives that support local organizations, financial education programs, and business development in the communities it serves.

Summary
First Merchants Corporation, through its bank and various associated products and services, demonstrates a commitment to delivering a range of financial solutions suited to the needs of both individual and business customers. Their services span commercial banking, consumer banking, wealth management, and insurance, supported by innovative digital banking solutions and an emphasis on community engagement. The single significant business segment approach allows First Merchants to maintain a focused strategy aimed at serving their clients effectively and fostering long-term relationships within the communities they serve.