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Equitable Holdings Inc's Competitiveness

A competitive positioning analysis and financial ratio benchmarking of Equitable Holdings Inc (EQH) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.

Peer Data As of Q2 2026
Competitors Tracked
5
Publicly traded peers
Peer Group Market Share
48.16 %
vs 57.22 % a year ago
Revenue Growth Y/Y
-29.81 %
Peers: 1.05 %
Net Margin
-21.29 %
Peers: 22.03 %

Key Findings: Equitable Holdings Inc vs Its Competitors

  • TTM: Trailing 12-month revenue of 10,615M vs 7,206M combined for tracked competitors (59.6% combined share).
  • Trending: Latest-quarter revenue run-rate is decelerating (-37.5% annualized vs trailing 12 months), vs holding steady (-0.9%) for its tracked peer group.
  • Growth: Equitable Holdings Inc generated -29.8% revenue growth year over year in Q2 2026, vs 1.1% for its tracked competitors combined.
  • Profitability: Its -21.3% net margin compares with 22.0% for the peer group.
  • Scale: Equitable Holdings Inc ranks #6 of 30 companies by market capitalization in the Insurance Brokerage industry, holding 4.6% of industry market cap.
  • Peer revenue share: Equitable Holdings Inc accounted for 48.2% of combined revenue among its tracked peer group, down from 57.2% a year earlier.
  • Peer differentiation: Revenue per employee of $1.33M compares with $0.40M for the peer group (3.3x).

Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).

EQH Sales vs. its Competitors, Q2 2026

Equitable Holdings Inc reported revenue contraction of 29.81 % year on year in Q2 2026, below its competitors' combined revenue growth of 1.05 %.

With a net margin of -21.29 %, Equitable Holdings Inc reported lower profitability than its competitors (22.03 %).

Equitable Holdings Inc generated 48.16 % of the combined sales of its peer group, down from 57.22 % a year earlier.

API endpoints for this dataset
https://api.csimarket.com/api/v1/companies/EQH/competitors
https://api.csimarket.com/api/v1/companies/EQH/relationships
https://api.csimarket.com/api/v1/companies/EQH/similar
Programmatic access for models, analytics, and integration workflows.

Equitable Holdings Inc vs. its Competitors, Q2 2026

Revenue growth, year on year

Equitable Holdings Inc -29.8 %
Competitors combined +1.1 %

Net margin

Equitable Holdings Inc -21.3 %
Competitors combined +22.0 %

Revenue run-rate vs trailing 12 months

Equitable Holdings Inc -37.5 %
Competitors combined -0.9 %

TTM net margin

Equitable Holdings Inc -5.0 %
Competitors combined +26.5 %

TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.

Competitor Financial Benchmarking - TTM Commercial

TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Equitable Holdings Inc and its 4 competitor groupings. Available under Commercial License.

Entity TTM Revenue Latest Q ×4 Rev Run-rate vs TTM TTM Net Income TTM Net Margin
Equitable Holdings Inc $12,345M $12,345M +12.3% · Accelerating $1,234M 12.3%
Competitors combined $12,345M $12,345M +12.3% · Accelerating $1,234M 12.3%
High-Confidence Competitors (2) $12,345M $12,345M +12.3% · Accelerating $1,234M 12.3%
Similar-Size Competitors (10) $12,345M $12,345M +12.3% · Accelerating $1,234M 12.3%
Competitor Financial Benchmarking

TTM revenue, run-rate and net margin benchmarking across Equitable Holdings Inc's competitor groups requires a Commercial License.

For context: the Insurance Brokerage industry grew revenue 11.7% year over year, combined, vs -29.8% for Equitable Holdings Inc. Equitable Holdings Inc's share of combined industry revenue moved from 6.49% to 4.08%, a loss of 2.41 percentage points.

Equitable Holdings Inc's Competitor Quality Breadth

Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).

Entity Profitable Expanding Above Industry Growth Distressed
Equitable Holdings Inc No No No No
Competitors combined (5) 100% 80% 80% 20%
High-Confidence Competitors (3) 67% 100% 67% 0%
Similar-Size Competitors (10) 100% 100% 60% 63%

Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.

Market Share of the Peer Group, Q2 2026

48.2%market share
  • Equitable Holdings Inc48.2%
  • Competitors combined51.8%

Share of combined quarterly revenue of Equitable Holdings Inc and its 5 tracked competitors.

See Equitable Holdings Inc's full market share breakdown »

EQH Stock Performance relative to its Competitors

EQH Competitors (weighted) Percent change over the selected range

Equitable Holdings Inc's Share Price Performance vs Peer Groups

Trailing 12-month total share price return, and the share of each group that outperformed the U.S.A. 500 over the same period. Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC.
75%beat U.S.A. 500
Competitors Combined
(3 of 4)
25%beat U.S.A. 500
High-Confidence
(1 of 4)
10%beat U.S.A. 500
Similar-Size
(1 of 10)
Entity TTM Share Price Return
(group: median)
vs U.S.A. 500
Equitable Holdings Inc 0.10 % Underperformed
Competitors combined (4) 40.4% 63.2%
High-Confidence Competitors (4) 40.4% 63.2%
Similar-Size Competitors (10) 40.4% 63.2%
Similar Growth & Profitability (0) 40.4% 63.2%
Peer Group Share Price Returns

TTM share price return and U.S.A. 500 outperformance for Equitable Holdings Inc's competitor groups requires a Commercial License.

Source: CSIMarket API (daily market-structure computation). Outperformance is trailing-12-month total return vs the U.S.A. 500 over the same window, not risk-adjusted.

EQH Stock Performance relative to High-Confidence Competitors

EQH High-Confidence Competitors (equal-weighted, 4) Percent change over the selected range

EQH Stock Performance relative to Similar-Size Competitors

EQH Similar-Size Competitors (equal-weighted, 10) Percent change over the selected range

5 Best-Performing Tracked Competitors, Trailing 12 Months

#CompetitorTTM Share Price Returnvs U.S.A. 500
1 Financial Institutions Inc 282.9% Outperformed
2 First Bancorp 282.9% Outperformed
3 First Bancorp 282.9% Outperformed
4 Morningstar inc 282.9% Outperformed
Best-Performing Competitor Returns

TTM share price return and U.S.A. 500 outperformance for Equitable Holdings Inc's best-performing tracked competitors requires a Commercial License.

Source: CSIMarket API, trailing 12 months.

Equitable Holdings Inc's Comment on Competition and Industry Peers

The company operates in a highly competitive insurance industry without a single dominant provider in the individual annuity market. Its competitors include life insurers, banks, mutual fund companies, and investment managers. Key competitive factors include product features, access to capital, distribution channels, financial strength ratings, investment options, brand recognition, service quality, and technology. In the group annuity segment, the company competes with select insurance companies, asset managers, record keepers, and diversified financial institutions targeting similar markets. Within the K–12 public education market, competitors are primarily insurance-based providers focusing on school districts. In the small and medium-sized business market, the main competitors are insurance-based providers and mutual fund companies. The company maintains relationships with AB, BlackRock, and JPMorgan Asset Management. In 2025, it began participating in the Health Savings Account market as a provider in a leading competitor’s enhanced yield program.

Publicly Traded Peers of Equitable Holdings Inc

Revenue and income for trailing 12 months, in millions of $, except employees
Company Market Cap Revenues Income Employees
Equitable Holdings Inc 14,573.18 10,615.00 -526.00 8,000
Equity Residential 24,437.67 3,030.82 899.21 1,600
Morningstar inc 7,223.76 2,566.50 421.60 10,973
First Bancorp 4,083.75 954.21 372.56 3,218
First Bancorp 2,567.55 410.68 133.04 1,374
Financial Institutions Inc 779.19 243.46 82.63 631
SUBTOTAL 53,665.11 17,820.67 1,383.03 25,796

Sources: Equitable Holdings Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Equitable Holdings Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.

Equitable Holdings Inc's Competitors Named by the Company

Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.
Competitor Basis Confidence Active Sources
Aegon Ltd Named by the company 85% 2022 to 2026 3
Voya Financial Inc Named by the company 85% 2022 to 2026 3
JP Morgan Securities, LLC Named by the company 85% 2022 to 2026 3
Equitable Financial Life Insurance Company Named by the company 85% 2022 to 2026 3
JPMorgan Asset Management Named by the company 85% 2022 to 2026 3
BlackRock Named by the company 85% 2022 to 2026 3
Morningstar inc Named by the company 85% 2022 to 2026 3
Equity Residential Named by the company 85% 2022 to 2026 3
First Bancorp Named by the company 85% 2022 to 2026 3
First Bancorp Named by the company 85% 2022 to 2026 3
Financial Institutions Inc Named by the company 85% 2022 to 2026 3
Competitor Evidence Detail

Filing basis, confidence, active dates and source counts for Equitable Holdings Inc's named competitors require a Commercial License.

Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.

Equitable Holdings Inc's Business Segment Mix vs Peers

Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).
Company Largest Segment 2nd Segment 3rd Segment
Morningstar inc Morningstar Data and Analytics 33.49 % PitchBook 26.34 % Morningstar Wealth 15.82 %

Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).

Equitable Holdings Inc's Productivity vs Peers Comparison

Revenue and income per employee, trailing 12 months, in $; market cap in millions of $
CompanyMarket CapRevenue / EmployeeIncome / Employee
Equitable Holdings Inc 14,573 1,326,875 -65,750
Equity Residential 24,438 1,894,260 562,004
Morningstar inc 7,224 233,892 38,422
First Bancorp 4,084 296,523 115,773
First Bancorp 2,568 298,892 96,823
Financial Institutions Inc 779 385,837 130,945
PEERS TOTAL 39,092 404,904 107,273

Equitable Holdings Inc's Geographic Revenue Exposure vs Peers

Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.
Company Largest Market 2nd Market 3rd Market
Morningstar inc United States 72.24 % Europe excluding the United Kingdom 8.29 % UNITED KINGDOM 7.13 %

Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.

Equitable Holdings Inc's Position in Industry Market Structure

Market-capitalization share and concentration across all 29 companies in Equitable Holdings Inc's industry classification, broader than the peer set above. Market cap in millions of $.

Equitable Holdings Inc ranks #6 of 29 companies by market capitalization in its industry, holding 4.59 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,523, indicating a moderately concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).

Rank Company Market Cap Industry Share
1 Marsh and Mclennan Companies Inc 81,988 25.80 %
2 Aon Plc 58,964 18.55 %
3 Arthur J Gallagher and Co 58,508 18.41 %
4 Willis Towers Watson Plc 27,150 8.54 %
5 Brown and Brown Inc 1,234 5.2%
6 Equitable Holdings Inc 14,573 4.59 %
7 Erie Indemnity Company 1,234 5.2%
8 Fidelity National Financial Inc 1,234 5.2%
9 First American Financial Corporation 1,234 5.2%
10 Enact Holdings Inc 1,234 5.2%
Full Industry Market Structure

Market cap and industry share for the rest of Equitable Holdings Inc's industry peers requires a Commercial License.

Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-30.

Equitable Holdings Inc's Same-Size Peers & Stock Performance

Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.
Rank Company Market Cap TTM Return 3M Momentum Beta Sharpe (1Y)
1 Marsh and Mclennan Companies Inc 81,988 -15.05 % -4.44 % 0.22 -0.65
2 Aon Plc 58,964 -22.27 % -23.39 % 0.25 -0.83
3 Arthur J Gallagher and Co 58,508 -25.44 % -10.50 % 0.22 -0.90
4 Willis Towers Watson Plc 27,150 -15.60 % -1.73 % 0.23 -0.45
5 Brown and Brown Inc 1,234 12.3% 4.5% 1.10 0.80
6 Equitable Holdings Inc 14,573 0.11 % 11.46 % 1.32 -0.02
7 Erie Indemnity Company 1,234 12.3% 4.5% 1.10 0.80
8 Fidelity National Financial Inc 1,234 12.3% 4.5% 1.10 0.80
9 First American Financial Corporation 1,234 12.3% 4.5% 1.10 0.80
10 Enact Holdings Inc 1,234 12.3% 4.5% 1.10 0.80
11 Ryan Specialty Holdings Inc 1,234 12.3% 4.5% 1.10 0.80
Full Same-Size Peer Performance

Market cap, return, momentum, beta and Sharpe ratio for the rest of Equitable Holdings Inc's same-size peers requires a Commercial License.

Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-30. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.

Equitable Holdings Inc's Profitability & Cost Structure

Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Insurance Brokerage industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (18 companies). See the full Insurance Brokerage industry profitability benchmarks.
Metric Company Industry Difference
Gross Margin 58.74 % 56.03 % (avg) +2.7 pp
Operating Margin - industry median -
EBITDA Margin -4.49 % 1.85 % (avg) -6.3 pp
Capital Intensity (Capex / Revenue) 0.00 % 1.24 % (avg) -1.2 pp

Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.

Equitable Holdings Inc's Valuation vs Competitive Position

Valuation multiples vs the Insurance Brokerage industry average (18 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Insurance Brokerage industry valuation benchmarks.
Metric Company Industry Average Difference
P/E - 13.3x -
EV / EBITDA - 12.6x -
P/B 8.5x 2.7x +5.8x
Return on Equity -36.35 % industry aggregate -51.98 %
Return on Invested Capital - 8.14 % (avg) -

Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.

Equitable Holdings Inc's Multi-Year Financial Trajectory

Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.
Metric 2019202020212022202320242025
Revenue Growth -29.44 %-33.65 %27.01 %-24.89 %18.13 %-6.21 %
Operating Margin 19.80 %30.37 %38.41 %50.11 %48.34 %46.87 %33.31 %
Return on Invested Capital 0.87 %1.63 %1.66 %2.88 %1.86 %1.96 %1.34 %
P/E ---6.9x9.2x13.3x-

Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.

Equitable Holdings Inc's BCG Growth-Share Matrix

Relative market share (vs Equitable Holdings Inc's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.

Question Mark Star Dog Cash Cow Relative Market Share (vs largest competitor) Industry Revenue Growth (%) Equitable Holdings Inc

Equitable Holdings Inc falls in the Dog quadrant: relative market share of 0.18x vs its largest competitor, in an industry growing revenue 6.7% (median, trailing 12 months).

Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.

Equitable Holdings Inc's Competitive Forces (Porter's Five Forces)

Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.
Force Assessment Basis
Competitive Rivalry Moderate Industry HHI of 1,523 (see Industry Market Structure & Concentration above)
Barriers to Entry Lower than typical for the industry Capital intensity (capex / revenue) of 0.00 % vs industry average 1.24 % (see Profitability & Cost Structure above)
Supplier Power Not covered on this page See Equitable Holdings Inc's dedicated suppliers page for concentration and dependency data
Buyer Power Not covered on this page See Equitable Holdings Inc's dedicated customers page for concentration and dependency data
Threat of Substitutes - No systematic data source for cross-product substitution exists in this system; not estimated

Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.

Equitable Holdings Inc's Industry Attractiveness & Competitive Strength

A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.

High Strength
Medium Strength
Low Strength
High Attractiveness
Invest / Grow
Invest / Grow
Selective
Medium Attractiveness
Invest / Grow
Selective
Harvest Equitable Holdings Inc
Low Attractiveness
Selective
Harvest
Harvest / Divest

Equitable Holdings Inc falls in the Medium attractiveness / Low strength cell: Harvest.

Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.

Equitable Holdings Inc's SWOT

Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.

Strengths

No rule matched.

Weaknesses

  • Return on equity 52.0 points below the industry aggregate.
  • Latest-quarter revenue run-rate is decelerating (-37.5% annualized vs trailing 12 months).
  • Underperforming the U.S.A. 500 over the trailing 12 months.
  • Low relative market share vs the industry leader (0.18x).

Opportunities

No rule matched.

Threats

  • Losing revenue share to the broader industry (-2.4 points over the past year).

Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.

Equitable Holdings Inc's Financial Strength vs Peers Comparison

Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months
CompanyQuick RatioWorking CapitalDebt / EquityAsset Turnover
Equitable Holdings Inc 0.32 0.64 2.66 0.03
Equity Residential 0.08 0.08 0.42 0.15
Morningstar inc 0.12 1.04 1.12 0.68
First Bancorp 0.05 0.53 0.14 0.05
First Bancorp 0.01 0.05 0.05 0.03
Financial Institutions Inc 0.01 1.33 0.37 0.04

Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.

Equitable Holdings Inc's Revenue and Income Growth vs Peers

Quarterly revenue and net income growth, year over year and quarter over quarter
CompanyPeriodRevenue Y/YRevenue Q/QIncome Y/YIncome Q/Q
Equitable Holdings Inc Q2 2026-29.8 %-60.8 %--
Equity ResidentialQ2 2026-10.7 %-12.0 %-40.8 %+26.5 %
Morningstar inc Q2 2026+9.6 %+2.9 %+21.1 %+0.7 %
First BancorpQ2 2026+9.4 %+2.6 %+19.9 %+8.3 %
First BancorpQ2 2026+15.9 %+5.8 %+30.4 %+7.8 %
Financial Institutions Inc Q2 2026+7.0 %+1.3 %+20.8 %+0.9 %
PEERS TOTAL-16.6 %-43.3 %-71.5 %-96.3 %

Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.

Equitable Holdings Inc's Peers' Costs of Sales and Capital Expenditures

Context for revenue growth: peer costs and capex, year over year and quarter over quarter
CompanyPeriodCosts Y/YCosts Q/QCapex Y/YCapex Q/Q
Equitable Holdings Inc Q2 2026+4.8 %+8.3 %--
Equity ResidentialQ2 2026+4.8 %-4.6 %-80.8 %-25.0 %
Morningstar inc Q2 2026+3.8 %+0.2 %-9.3 %-12.4 %
First BancorpQ2 2026+1,584.5 %-+93.1 %-2.7 %
First BancorpQ2 2026-47.2 %-62.1 %-26.1 %-46.2 %
Financial Institutions Inc Q2 2026+21.3 %+38.8 %-46.9 %+30.5 %

Equitable Holdings Inc's Returns and Turnover vs Peers

ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover
CompanyROAROIROEReceivables TurnoverInventory Turnover
Equitable Holdings Inc ---4.92-
Equity Residential4.35%3.91%8.16%--
Morningstar inc 11.18%15.21%35.29%6.67-
First Bancorp1.94%5.76%19.03%--
First Bancorp1.04%2.84%7.99%--
Financial Institutions Inc 1.31%3.75%13.09%--

ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).

Equitable Holdings Inc's Valuation vs Peers

P/E, price to sales, PEG, price to cash flow and price to book
CompanyP/EPrice / SalesPEGP/CFPrice / Book
Equitable Holdings Inc -1.37-6.5516.99
Equity Residential27.688.06--2.28
Morningstar inc 17.932.810.95-7.06
First Bancorp11.224.280.40-2.07
First Bancorp19.296.250.37-1.50
Financial Institutions Inc 9.553.200.45126.901.21
PEERS AVERAGE38.803.0128.753.17

P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.

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