Daktronics Inc's Business Segments

Daktronics Inc. is the world’s leading supplier of electronic scoreboards, large electronic display systems, digital messaging solutions, software and services for sporting, commercial and transportation applications. We serve our customers by providing the highest quality standard display products as well as custom-designed and integrated systems. We offer a complete line of products, from small scoreboards and electronic displays to large multi-million dollar video display systems as well as related control, timing, and sound systems. We are recognized as a technical leader with the capabilities to design, market, manufacture, install and service complete integrated systems displaying real-time data, graphics, animation and video.

Daktronics Inc. is a prominent manufacturer and supplier of display systems and related products, well-known for its robust portfolio serving diverse markets, including sports, transportation, retail, and advertising. The company offers an extensive range of segments, products, and services, all designed to deliver customized solutions that meet specific customer requirements and environmental conditions.

Segments, Products, and Services

Daktronics offerings can be categorized into multiple product families, which include:

1. Video Displays:
- Large Format Displays: These LED displays are designed for sports venues, concerts, and corporate events, featuring high-resolution capabilities to display vivid video content.
- LED Ribbon Boards: Customizable and ultra-slim, these displays can be integrated into stadiums, providing dynamic content across curved surfaces or 360-degree installations.
- Mobile and Modular Displays: Lightweight and transportable, these systems can be assembled from individual panels to create versatile displays suitable for touring events.
- Architectural Mesh Displays: These semi-transparent displays allow for dynamic communication while providing an aesthetically pleasing appearance, ideal for architectural integration.
- Freeform LED Displays: Utilizing flexible mounting technology, these displays turn ordinary structures into stunning visual features, integrating both lighting and full-motion video capabilities.

2. Scoreboards and Timing Systems:
- Daktronics designs and manufactures a wide range of scoreboards for various sports, offering solutions from basic indicators to complex systems integrating video, timing, and control software.
- Timing Systems: Specialized for sports like swimming and track, these solutions include timing consoles, touchpads, and connectivity with event management software.

3. Message Displays:
- The Galaxy® and GalaxyPro® lines provide full-marquee displays for advertising and informational messaging. These adaptable displays are utilized in commercial settings, including retail environments.
- The Venus® 1500 Software allows users to create and manage content for these displays with user-friendly interfaces.

4. Intelligent Transportation Systems (ITS):
- Dynamic Message Signs (DMS) are key components in traffic management, providing real-time information and directing motorists through a network of roadway displays.
- Daktronics has developed control systems to assist transportation agencies in managing these widespread networks efficiently.

5. Space Availability Displays:
- These digit and directional displays are primarily utilized in parking facilities, aiding in guiding patrons to available spaces with clear visual indicators.

6. Audio Systems:
- Offering both standard and custom audio systems, Daktronics integrates sound solutions into sports venues. The audio systems are tailored to the physical layout of the venue, ensuring optimal sound distribution.

Advertising Displays:
- This line includes static and digital billboards with advanced features like remote content management and adaptive brightness, suitable for various outdoor advertising campaigns.
- The Visiconn® System is designed for digital billboard content management, enabling centralized control of multiple displays through internet connectivity.
- Street Furniture Displays provide eye-level advertising opportunities in urban environments, enhancing engagement while complementing architectural styles.

8. Digit and Price Displays:
- The DataTime® displays show time and temperature using remote sensors, while Fuelight™ displays are specifically designed for gas stations, providing real-time fuel pricing using the Fuelink™ software.

International Operations

Daktronics has established a significant international presence, catering to markets across North America, Europe, Asia-Pacific, and more. The company’s global footprint includes partnerships with various stakeholders, including sports teams, corporate entities, and governmental organizations, to implement systems that enhance communication and engagement.

The international growth strategy focuses on leveraging local affiliations to cater to diverse market needs while maintaining the quality and innovation that Daktronics products are known for. This involves attending international trade shows, developing localized solutions, and ensuring regional compliance with different regulatory standards.

Daktronics also engages in numerous projects worldwide that range from large multimedia displays in stadiums to sophisticated traffic management signs in urban areas, contributing to smart city initiatives globally. Their products play a critical role in enhancing connectivity and communication, thereby positively impacting local communities and economies.

Conclusion

Daktronics Inc. stands out as a leader in the display technology industry by offering a diversified array of product lines, innovative solutions, and robust international operations. With a commitment to customization and quality, their extensive offerings cater to various sectors, ensuring that they meet the specific demands of their clients while maintaining technological advancement and operational excellence.