Creative Realities Inc's Business Segments

Creative Realities, Inc. is a Minnesota corporation that provides innovative digital marketing technology and solutions to retail companies, individual retail brands, enterprises and other organizations throughout the United States and in certain international markets. We have expertise in a broad range of existing and emerging digital marketing technologies, as well as the related media management and distribution software platforms and networks, device management, product management, customized software service layers, systems, experiences, workflows, and integrated solutions. Our technology and solutions include: digital merchandising systems; omni-channel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and other interactive marketing technologies such as mobile, social media, point-of-sale transactions, beaconing and web-based media that enable our customers to transform how they engage with consumers. We have expertise in a broad range of existing and emerging digital marketing technologies, as well as the following related aspects of our business: content, network management, and connected device software and firmware platforms; customized software service layers; hardware platforms; digital media workflows; and proprietary processes and automation tools. We believe we are one of the world’s leading interactive marketing technology companies that focuses on the retail shopper experience by helping retailers and brands use the latest technologies to create better shopping experiences.

Our main operations are conducted directly through Creative Realities, Inc., and under our wholly owned subsidiaries Wireless Ronin Technologies Canada, Inc., and ConeXus World Global, LLC, a Kentucky limited liability company.

We seek to generate revenue in this business by:

consulting with our customers to determine the technologies and solutions required to achieve their specific goals, strategies and objectives;

designing our customers’ digital marketing experiences, content and interfaces;

engineering the systems architecture delivering the digital marketing experiences we design – both software and hardware – and integrating those systems into a customized, reliable and effective digital marketing experience;

managing the efficient, timely and cost-effective deployment of our digital marketing technology solutions for our customers;

delivering and updating the content of our digital marketing technology solutions using a suite of advanced media, content and network management software products; and

maintaining our customers’ digital marketing technology solutions by: providing content production and related services; creating additional software-based features and functionality; hosting the solutions; monitoring solution service levels; and responding to and/or managing remote or onsite field service maintenance, troubleshooting and support calls.

We seek to generate revenue through these activities through: bundled-solution sales; service fees for consulting, experience design, content development and production, software development, engineering, implementation, and field services; software license fees; and maintenance and support services related to our software, managed systems and solutions.

Our digital marketing technology and solutions are deployed in and have application across diverse categories: automotive, apparel and accessories, banking, baby/children, beauty, consumer products, department stores, electronics, fashion, fitness, foodservice/quick service restaurants, financial services, gaming, luxury retail, mass merchants, mobile operators, and pharmacy retail. The industries in which we sell our solutions are established, but the planning, development, implementation and maintenance of technology-enabled experiences involving combinations of digital marketing technologies is relatively new and evolving. Moreover, a number of participants in these industries have only recently started considering or expanding the adoption of these types of technologies, solutions and experiences as part of their overall marketing strategies. As a result, we remain an early stage company without an established history of profitability.

We believe that the adoption and evolution of digital marketing technology and solutions will increase substantially in years to come both in the industries or categories on which we currently focus and in others. We also believe that adoption of our technology and solutions depends upon not only the services and solutions that we provide, but also depends heavily upon the cost of hardware used to process and display content on them. While the costs of hardware configurations and software media players have historically decreased and we believe they will continue to do so at an accelerating rate, flat panel displays typically constitute a large portion of the expenditure customers make relative to the entire cost of implementing a digital marketing system and can be a barrier to customer deployment. As a result, we believe that the broader adoption of digital marketing technology solutions is likely to increase, although we cannot predict the rate at which such adoption will occur.

Another key component of our business strategy, especially given the evolving industry dynamics in which we operate, is to acquire and integrate other operating companies in the industry in conjunction with pursuing our organic growth objectives. We believe that the selective acquisition and successful integration of certain companies will accelerate our growth; enable us to aggregate multiple customer bases onto a single business and technology platform; provide us with greater operating scale; enable us to leverage a common set of processes, tools, and cost efficiencies; and ultimately result in higher operating profitability and cash flow from operations. Our management team is actively pursuing and evaluating alternative acquisition opportunities on an ongoing basis. Our management team and Board of Directors have broad experience with the execution, integration and financing of acquisitions. We believe that, based on the foregoing and other factors, the Company can successfully serve as a consolidator of multiple business and technology platforms serving similar markets.

We currently market and sell our technology and solutions primarily through our sales and business development personnel throughout North America, but we also utilize agents, strategic partners, and lead generators who provide us with access to additional sales, business development and licensing opportunities.

We currently operate in one reportable segment, marketing technology solutions. Substantially all property and equipment is located at our offices in the United States, and a data center located in the United States. All sales for the years ended December 31, 2017 and 2016, were in the United States and Canada.

You may read and copy any materials we file with the SEC at the SEC’s public reference room at 100 F Street NE, Washington, DC 20549. The public may obtain information about the operation of the public reference room by calling the SEC at 1-800-SEC-0330. The SEC also maintains an Internet site that contains reports, proxy and information statements, and other information regarding issuers that file electronically with the SEC. The website of the SEC is www.sec.gov. Additional information about the Company and its public disclosures is available on our website at www.cri.com.

 

 

Creative Realities Inc. specializes in providing innovative digital signage solutions and experiential technology that enhance customer engagement and brand experiences. The company focuses on creating unique and interactive environments for various retail, corporate, and public spaces. Here’s an extensive overview of the segments, products, and services Creative Realities Inc. offers:

Segments

1. Retail Solutions:
- Creative Realities caters to retailers looking to transform their customer shopping experience. This segment includes tailored solutions that blend digital and physical spaces to create immersive environments that drive sales and improve customer interaction.

2. Corporate Communications:
- This segment focuses on internal and external communication for businesses, leveraging digital signage to streamline information dissemination and foster employee engagement. Solutions here enhance workplaces with collaborative displays and real-time information sharing, promoting a unified corporate culture.

3. Hospitality and Entertainment:
- The company targets the hospitality industry, offering solutions that enhance guest experiences in hotels, restaurants, and entertainment venues. This may include digital menus, interactive kiosks, event information displays, and immersive storytelling elements.

4. Transportation and Public Spaces:
- Creative Realities provides digital signage solutions for airports, train stations, and other transit hubs, focusing on clear information communication and enhancing passenger experience through wayfinding and real-time updates.

Products

1. Digital Signage Displays:
- High-definition displays designed for various environments, including outdoor and indoor applications. These products range from standard screens to interactive touch-enabled displays that engage audiences dynamically.

2. Content Management Systems (CMS):
- Robust software platforms that allow users to manage, schedule, and distribute content across multiple digital signage displays. These systems enable easy updates and real-time content airing to adapt to changing messages or promotions.

3. Interactive Kiosks:
- Self-service kiosks that provide information, wayfinding, or transaction capabilities, enhancing user experience by enabling customers to interact directly with digital content.

4. Video Walls:
- Large-scale video displays that consist of multiple screens tiled together to create a singular large visual area. These are ideal for impactful brand storytelling or dynamic information dissemination.

5. Augmented Reality (AR) and Virtual Reality (VR) Solutions:
- Innovative technologies that create immersive experiences through AR and VR, allowing customers to interact with products or environments in novel ways, significantly enhancing engagement.

6. Embedded Solutions:
- Custom hardware and software solutions that integrate into existing systems, providing a seamless digital experience without extensive infrastructure changes. This may include touch screens and sensors.

Services

1. Consultation and Strategy Development:
- Creative Realities provides expert consulting services to assess current environments and develop strategic digital signage solutions tailored to specific business needs, ensuring alignment with brand and marketing goals.

2. Design and Integration:
- Offering comprehensive design services to create visually appealing and functional layouts, along with the technical integration of hardware and software components into existing infrastructure.

3. Content Creation and Management:
- Services that include designing engaging content for digital displays, managing ongoing content updates, and optimizing visual storytelling to connect with target audiences effectively.

4. Installation and Technical Support:
- Professional installation services ensure that all hardware is set up correctly and functions optimally. The company also provides ongoing technical support to troubleshoot and maintain systems.

5. Training and Education:
- Providing training sessions for clients to effectively utilize their digital signage systems and content management tools, maximizing the return on investment and ensuring staff are confident in managing the technology.

6. Analytics and Reporting:
- Solutions that offer insight into the effectiveness of digital signage campaigns through analytics tools. This data helps clients understand audience engagement levels, content performance, and overall impact.

Through these segments, products, and services, Creative Realities Inc. aims to deliver comprehensive, cutting-edge solutions that drive customer engagement and enhance brand experiences across various industries. Their commitment to innovation and quality positions them as a leader in the digital signage market.