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Cumulus Media Inc's Business Segments
Cumulus Media Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of FY
Reportable Segments
6
Largest Segment
Broadcast Radio Revenue
Total Revenue
$ 168
Regions Reported
-
Revenue Share by Reportable Segment - FY
- Broadcast Radio Revenue0%
- Spot Revenue88.9%
- Digital Revenue43%
- Other Revenue33.6%
- Network Revenue32.4%
- Trade and Barter Transactions23.3%
Revenue by Reportable Segment - FY
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Broadcast Radio Revenue | $ 204 | - |
| Spot Revenue | $ 149 | 88.9% |
| Digital Revenue | $ 72 | 43% |
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Revenue by Product & Service Category - FY
- Broadcast Radio Revenue61.3%
- Spot Revenue48.5%
- Digital Revenue23.1%
- Other Revenue15.7%
- Network Revenue12.8%
- Trade and Barter Transactions10.6%
Revenue by Product & Service Category - FY
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Broadcast Radio Revenue | $ 103 | 61.3% |
| Spot Revenue | $ 81 | 48.5% |
| Digital Revenue | $ 39 | 23.1% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
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Annual Results
Revenue Share by Reportable Segment - FY
- Broadcast Radio Revenue0%
- Spot Revenue88.9%
- Digital Revenue43%
- Other Revenue33.6%
- Network Revenue32.4%
- Trade and Barter Transactions23.3%
Revenue by Reportable Segment - FY
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Broadcast Radio Revenue | $ 204 | - |
| Spot Revenue | $ 149 | 88.9% |
| Digital Revenue | $ 72 | 43% |
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Description of Cumulus Media Inc
Cumulus Media Inc is a publicly traded American broadcasting company headquartered in Atlanta, Georgia. Founded in 1997, Cumulus Media ranks as one of the largest radio station owners and operators in the country, with a portfolio of 428 radio stations - including 84 of the top 100 U.S. markets - and a presence in over 87 markets nationwide.
The company operates in two divisions, Radio Station Group and Westwood One, which collectively reach over 245 million people each week across all platforms, including on-air, digital, and live events. The Radio Station Group is responsible for the acquisition, operation, and management of Cumulus Media's portfolio of radio stations, while Westwood One is a leading provider of network radio programming and advertising sales.
Cumulus Radio Station Group:
The Radio Station Group oversees a diverse range of radio stations in terms of format, including country, news/talk, classic rock, adult contemporary, and more. Cumulus stations broadcast on both AM and FM frequencies and operate in major, mid-sized, and small markets, making them a key player in the radio industry. Some of the most popular brands under the Cumulus Media umbrella include KLOS in Los Angeles, Westwood One News, and Nash FM.
Westwood One:
Westwood One, the other division of Cumulus, is a syndicator and distributor of radio content including talk shows, news, sports, and music programming. The company provides local and national advertisers with efficient and effective media delivery through the largest audio network in the US. Regarded as a major player in the radio industry, Westwood One partners with other major radio networks, like iHeartRadio and NPR, for some of its content production.
In addition to radio station ownership and content distribution, Cumulus Media also operates digital and mobile platforms to stay ahead of the evolving radio industry. The company's digital offerings include streaming services, podcasts, content websites, and mobile apps, which make their programming available to listeners worldwide.
However, the company had experienced financial difficulties in recent years, and in November 2020, it was revealed that an affiliate of private equity firm, Platinum Equity, had signed an agreement to acquire Cumulus Media. The deal is expected to close in the first half of 2021.
Overall, Cumulus Media has established itself as a leader in the radio industry with a vast network of owned and operated radio stations, as well as a wide range of syndicated content through Westwood One. Despite the company's difficult financial situation, Cumulus remains a dominant player in the industry with its extensive audience reach and innovative digital platforms.
The company operates in two divisions, Radio Station Group and Westwood One, which collectively reach over 245 million people each week across all platforms, including on-air, digital, and live events. The Radio Station Group is responsible for the acquisition, operation, and management of Cumulus Media's portfolio of radio stations, while Westwood One is a leading provider of network radio programming and advertising sales.
Cumulus Radio Station Group:
The Radio Station Group oversees a diverse range of radio stations in terms of format, including country, news/talk, classic rock, adult contemporary, and more. Cumulus stations broadcast on both AM and FM frequencies and operate in major, mid-sized, and small markets, making them a key player in the radio industry. Some of the most popular brands under the Cumulus Media umbrella include KLOS in Los Angeles, Westwood One News, and Nash FM.
Westwood One:
Westwood One, the other division of Cumulus, is a syndicator and distributor of radio content including talk shows, news, sports, and music programming. The company provides local and national advertisers with efficient and effective media delivery through the largest audio network in the US. Regarded as a major player in the radio industry, Westwood One partners with other major radio networks, like iHeartRadio and NPR, for some of its content production.
In addition to radio station ownership and content distribution, Cumulus Media also operates digital and mobile platforms to stay ahead of the evolving radio industry. The company's digital offerings include streaming services, podcasts, content websites, and mobile apps, which make their programming available to listeners worldwide.
However, the company had experienced financial difficulties in recent years, and in November 2020, it was revealed that an affiliate of private equity firm, Platinum Equity, had signed an agreement to acquire Cumulus Media. The deal is expected to close in the first half of 2021.
Overall, Cumulus Media has established itself as a leader in the radio industry with a vast network of owned and operated radio stations, as well as a wide range of syndicated content through Westwood One. Despite the company's difficult financial situation, Cumulus remains a dominant player in the industry with its extensive audience reach and innovative digital platforms.
Cumulus Media Inc. is a prominent player in the media landscape, specializing in audio and digital content dissemination to a vast audience across the United States. The company’s operations are organized into two main segments: Radio Broadcasting and Westwood One. Each segment is designed to meet distinct audience needs while maximizing the reach and efficacy of their content and advertising offerings.
Radio Broadcasting Segment
The Radio Broadcasting segment is a cornerstone of Cumulus Media’s operations, featuring over 400 local radio stations spread across more than 90 U.S. markets. This segment provides a rich variety of programming that addresses a wide spectrum of listener interests.
Formats and Programming
Cumulus Medias radio stations cover numerous formats including, but not limited to:
- Music: Featuring genres such as classic rock, country, urban, adult contemporary, pop, and more. Stations often host music-specific shows, countdowns, and artist spotlights.
- Talk Radio: Offering a platform for discussions on contemporary issues, politics, and culture with programs that appeal to diverse political and social viewpoints.
- Sports: Covering major sports events, sports talk shows, and analysis programs, catering to both local teams and national leagues.
- News/Talk: Providing local and national news coverage with expert commentary, interviews, and analysis.
On-Air and Digital Products
In addition to live radio broadcasts, Cumulus Media enriches its listener experience with various on-air and digital products:
- Morning Shows: Engaging listeners with lively discussions, celebrity interviews, and entertainment news to kickstart their day.
- Afternoon Drive Segments: Tailored to listeners commuting home, with a mix of music, news updates, and engaging talk segments.
- Local News and Weather Reports: Timely coverage that connects listeners to their community’s happenings.
- Podcasts: A diverse range of podcasts covering topics from humor to true crime, interviews, and educational content that cater to niche interests.
- Online Streaming: Accessible through the company’s websites and apps for listeners who prefer digital access to content.
- Mobile Apps: Custom applications that allow listeners to tune into their favorite stations on-demand, stream live content, and access exclusive digital content.
Westwood One Segment
The Westwood One segment serves as Cumulus Media’s national audio network, extending its reach beyond traditional boundaries. This segment plays a crucial role in content production and distribution, enhancing the media ecosystem for advertisers, creators, and audiences alike.
Content Offerings
Westwood One boasts an impressive portfolio of products that span various audio formats:
- Live Sports Broadcasts: Delivering live coverage of major events such as NFL games, NCAA tournaments, and the Olympics, which appeal to sports enthusiasts.
- Talk Shows: Including recognized programs like The Jim Bohannon Show, The Ben Shapiro Show, and The Erick Erickson Show, which attract audiences interested in insightful commentary and debate.
- Music Format Shows: Curated programs such as Country Countdown USA and The Pat McAfee Show that blend entertainment with audience engagement.
Services
Westwood One also provides a suite of services designed to empower advertisers and enhance content distribution:
- Syndication and Distribution: Facilitating the nationwide dissemination of popular programs across various platforms.
- Production Services: Offering expertise in audio production, ensuring high-quality sound for broadcasts.
- Ad Sales: Providing strategic advertising solutions to brands, including targeted ad placements across popular shows.
- Research: Delivering insights and analytics that help advertisers understand audience preferences and media consumption patterns.
- Digital Distribution: Expanding the reach of content through online platforms, making it accessible to a broader audience.
Conclusion
With a robust portfolio of audio and digital content, Cumulus Media Inc. stands out in the competitive media landscape. Through its Radio Broadcasting and Westwood One segments, the company effectively serves millions of listeners by providing a comprehensive array of programming, diverse formats, and innovative services. This versatility allows Cumulus Media to meet the diverse needs of both audiences and advertisers, ensuring a prominent presence in the ever-evolving world of media.
Radio Broadcasting Segment
The Radio Broadcasting segment is a cornerstone of Cumulus Media’s operations, featuring over 400 local radio stations spread across more than 90 U.S. markets. This segment provides a rich variety of programming that addresses a wide spectrum of listener interests.
Formats and Programming
Cumulus Medias radio stations cover numerous formats including, but not limited to:
- Music: Featuring genres such as classic rock, country, urban, adult contemporary, pop, and more. Stations often host music-specific shows, countdowns, and artist spotlights.
- Talk Radio: Offering a platform for discussions on contemporary issues, politics, and culture with programs that appeal to diverse political and social viewpoints.
- Sports: Covering major sports events, sports talk shows, and analysis programs, catering to both local teams and national leagues.
- News/Talk: Providing local and national news coverage with expert commentary, interviews, and analysis.
On-Air and Digital Products
In addition to live radio broadcasts, Cumulus Media enriches its listener experience with various on-air and digital products:
- Morning Shows: Engaging listeners with lively discussions, celebrity interviews, and entertainment news to kickstart their day.
- Afternoon Drive Segments: Tailored to listeners commuting home, with a mix of music, news updates, and engaging talk segments.
- Local News and Weather Reports: Timely coverage that connects listeners to their community’s happenings.
- Podcasts: A diverse range of podcasts covering topics from humor to true crime, interviews, and educational content that cater to niche interests.
- Online Streaming: Accessible through the company’s websites and apps for listeners who prefer digital access to content.
- Mobile Apps: Custom applications that allow listeners to tune into their favorite stations on-demand, stream live content, and access exclusive digital content.
Westwood One Segment
The Westwood One segment serves as Cumulus Media’s national audio network, extending its reach beyond traditional boundaries. This segment plays a crucial role in content production and distribution, enhancing the media ecosystem for advertisers, creators, and audiences alike.
Content Offerings
Westwood One boasts an impressive portfolio of products that span various audio formats:
- Live Sports Broadcasts: Delivering live coverage of major events such as NFL games, NCAA tournaments, and the Olympics, which appeal to sports enthusiasts.
- Talk Shows: Including recognized programs like The Jim Bohannon Show, The Ben Shapiro Show, and The Erick Erickson Show, which attract audiences interested in insightful commentary and debate.
- Music Format Shows: Curated programs such as Country Countdown USA and The Pat McAfee Show that blend entertainment with audience engagement.
Services
Westwood One also provides a suite of services designed to empower advertisers and enhance content distribution:
- Syndication and Distribution: Facilitating the nationwide dissemination of popular programs across various platforms.
- Production Services: Offering expertise in audio production, ensuring high-quality sound for broadcasts.
- Ad Sales: Providing strategic advertising solutions to brands, including targeted ad placements across popular shows.
- Research: Delivering insights and analytics that help advertisers understand audience preferences and media consumption patterns.
- Digital Distribution: Expanding the reach of content through online platforms, making it accessible to a broader audience.
Conclusion
With a robust portfolio of audio and digital content, Cumulus Media Inc. stands out in the competitive media landscape. Through its Radio Broadcasting and Westwood One segments, the company effectively serves millions of listeners by providing a comprehensive array of programming, diverse formats, and innovative services. This versatility allows Cumulus Media to meet the diverse needs of both audiences and advertisers, ensuring a prominent presence in the ever-evolving world of media.