Colgate Palmolive's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Colgate Palmolive (CL) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Colgate Palmolive vs Its Competitors
- TTM: Trailing 12-month revenue of 21,046M vs 228,483M combined for tracked competitors (8.4% combined share).
- Trending: Latest-quarter revenue run-rate is holding steady (+1.9% annualized vs trailing 12 months), vs holding steady (+1.6%) for its tracked peer group.
- Growth: Colgate Palmolive generated 4.9% revenue growth year over year in Q2 2026, vs 4.8% for its tracked competitors combined.
- Profitability: Its 13.4% net margin compares with 16.5% for the peer group.
- Scale: Colgate Palmolive ranks #4 of 28 companies by market capitalization in the Personal & Household Products industry, holding 9.7% of industry market cap.
- Peer revenue share: Colgate Palmolive accounted for 8.5% of combined revenue among its tracked peer group, up from 8.4% a year earlier.
- Peer differentiation: Revenue per employee of $0.63M compares with $0.62M for the peer group (1.0x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
CL Sales vs. its Competitors, Q2 2026
Colgate Palmolive reported revenue growth of 4.91 % year on year in Q2 2026, above its competitors' combined revenue growth of 4.77 %.
With a net margin of 13.41 %, Colgate Palmolive reported lower profitability than its competitors (16.46 %).
Colgate Palmolive generated 8.45 % of the combined sales of its peer group, up from 8.44 % a year earlier.
Colgate Palmolive vs. its Competitors, Q2 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Colgate Palmolive and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Colgate palmolive Company | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (1) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (6) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (7) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Colgate Palmolive's competitor groups requires a Commercial License.
For context: the Personal & Household Products industry grew revenue -4.6% year over year, combined, vs 4.9% for Colgate Palmolive. Colgate Palmolive's share of combined industry revenue moved from 2.74% to 3.01%, a gain of 0.27 percentage points.
Colgate Palmolive's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Colgate palmolive Company | Yes | Yes | Yes | No |
| Competitors combined (18) | ||||
| High-Confidence Competitors (1) | ||||
| Similar-Size Competitors (8) | ||||
| Similar Growth & Profitability (8) | 100.00 % (8 of 8) | 87.50 % (7 of 8) | 87.50 % (7 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
CL Stock Performance relative to its Competitors
CL Stock Performance relative to High-Confidence Competitors
CL Stock Performance relative to Similar-Size Competitors
CL Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Horizon Kinetics Holding Corporation | 282.9% | Outperformed |
| 2 | Sealed Air Corp | 282.9% | Outperformed |
| 3 | Johnson and Johnson | 282.9% | Outperformed |
| 4 | The Honest Company Inc | 282.9% | Outperformed |
| 5 | Church and Dwight Co Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Colgate Palmolive's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Colgate Palmolive's Comment on Competition and Industry Peers
Publicly Traded Peers of Colgate palmolive Company
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Colgate palmolive Company | 69,371.74 | 21,046.00 |
| Johnson and Johnson | 663,585.20 | 97,929.00 |
| Procter and Gamble Co | 361,061.51 | 87,032.00 |
| Ecolab Inc | 79,080.91 | 16,995.90 |
| Church and Dwight Co Inc | 22,776.68 | 6,228.60 |
| The Clorox Company | 9,915.90 | 6,760.00 |
| SUBTOTAL | 1,223,985.15 | 318,212.64 |
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Sources: Colgate palmolive Company's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Colgate palmolive Company versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Colgate Palmolive's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Wal-Mart, Inc. | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Colgate Palmolive's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Colgate Palmolive's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Colgate palmolive Company | Oral, Personal and Home Care 77.71 % |
| Johnson and Johnson | Oncology 29.26 % |
| Procter and Gamble Co | Fabric & Home Care 34.83 % |
| Ecolab Inc | Water Services 50.05 % |
| Church and Dwight Co Inc | Consumer Domestic 75.54 % |
| Sealed Air Corp | Food 67.07 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
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Colgate Palmolive's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Colgate palmolive Company | 69,372 | 626,369 | 64,345 |
| Johnson and Johnson | 663,585 | 695,518 | 149,411 |
| Procter and Gamble Co | 361,062 | 836,846 | 155,231 |
| Ecolab Inc | 79,081 | 354,081 | 44,450 |
| Church and Dwight Co Inc | 22,777 | 1,122,270 | 134,198 |
| The Clorox Company | 9,916 | 768,182 | 87,500 |
| PEERS TOTAL | 1,154,613 | 622,851 | 111,135 |
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Colgate Palmolive's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Johnson and Johnson | United States 57.42 % |
| Procter and Gamble Co | Non-US 52.05 % |
| Sealed Air Corp | Americas 64.01 % |
| Newell Brands Inc | North America 67.20 % |
| Prestige Consumer Healthcare Inc | United States 78.12 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
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Colgate Palmolive's Position in Industry Market Structure
Market-capitalization share and concentration across all 26 companies in Colgate Palmolive's industry classification, broader than the peer set above. Market cap in millions of $.Colgate Palmolive ranks #4 of 26 companies by market capitalization in its industry, holding 9.71 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 2,920, indicating a highly concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Procter and Gamble Co | 353,201 | 49.97 % |
| 2 | Haleon Plc | 85,034 | 12.03 % |
| 3 | Ecolab Inc | 78,895 | 11.16 % |
| 4 | Colgate palmolive Company | 68,626 | 9.71 % |
| 5 | Kenvue Inc | 1,234 | 5.2% |
| 6 | Est e Lauder Companies Inc | 1,234 | 5.2% |
| 7 | Church and Dwight Co Inc | 1,234 | 5.2% |
| 8 | The Clorox Company | 1,234 | 5.2% |
| 9 | E l f Beauty Inc | 1,234 | 5.2% |
| 10 | Yatsen Holding Limited | 1,234 | 5.2% |
Market cap and industry share for the rest of Colgate Palmolive's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-28.
Colgate Palmolive's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 1 | Procter and Gamble Co | 353,201 | -4.17 % |
| 2 | Haleon Plc | 85,034 | 5.05 % |
| 3 | Ecolab Inc | 78,895 | 4.61 % |
| 4 | Colgate palmolive Company | 68,626 | 7.39 % |
| 5 | Kenvue Inc | 1,234 | 12.3% |
| 6 | Est e Lauder Companies Inc | 1,234 | 12.3% |
| 7 | Church and Dwight Co Inc | 1,234 | 12.3% |
| 8 | The Clorox Company | 1,234 | 12.3% |
| 9 | E l f Beauty Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Colgate Palmolive's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-28. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Colgate Palmolive's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Personal & Household Products industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (41 companies).| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 60.42 % | 48.81 % (avg) | +11.6 pp |
| Operating Margin | 14.87 % | industry median | +7.6 pp |
| EBITDA Margin | 17.03 % | 5.40 % (avg) | +11.6 pp |
| Capital Intensity (Capex / Revenue) | 2.84 % | 2.23 % (avg) | +0.6 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Colgate Palmolive's Valuation vs Competitive Position
Valuation multiples vs the Personal & Household Products industry average (41 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 35.7x | 29.0x | +6.7x |
| EV / EBITDA | 22.1x | 19.3x | +2.8x |
| P/B | 109.0x | 4.2x | +104.8x |
| Return on Equity | 325.73 % | industry aggregate | 301.15 % |
| Return on Invested Capital | 27.15 % | 12.14 % (avg) | 15.01 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Colgate Palmolive's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 0.58 % | 0.96 % | 4.96 % | 5.77 % | 3.13 % | 8.29 % | 3.31 % | 1.40 % |
| Operating Margin | 23.76 % | 22.65 % | 23.59 % | 19.13 % | 16.10 % | 20.48 % | 21.23 % | 16.22 % |
| Return on Invested Capital | 40.04 % | 33.60 % | 31.95 % | 26.25 % | 22.79 % | 31.81 % | 35.68 % | 28.89 % |
| P/E | 22.5x | 24.9x | 26.6x | 31.6x | 36.1x | 28.4x | 26.1x | 30.5x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Colgate Palmolive's Strategic Group Map
Every company in Colgate Palmolive's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Colgate Palmolive is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Colgate Palmolive's BCG Growth-Share Matrix
Relative market share (vs Colgate Palmolive's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
Colgate Palmolive falls in the Dog quadrant: relative market share of 0.19x vs its largest competitor, in an industry growing revenue 1.8% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Procter and Gamble Co alone holds 50% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Colgate Palmolive's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 2,920 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | High (capital intensive) | Capital intensity (capex / revenue) of 2.84 % vs industry average 2.23 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Colgate Palmolive's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Colgate Palmolive's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Colgate Palmolive's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Colgate Palmolive falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Colgate Palmolive's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Operating margin 7.6 points above the industry median.
- Return on equity 301.2 points above the industry aggregate.
Weaknesses
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.19x).
Opportunities
No rule matched.
Threats
- Industry dominated by Procter and Gamble Co, holding 49.97 % of industry market cap.
- High capital intensity requires continuous reinvestment just to keep pace with the industry.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Colgate Palmolive's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Colgate palmolive Company | 0.21 | 0.95 | 12.14 |
| Johnson and Johnson | 0.37 | 1.05 | 0.60 |
| Procter and Gamble Co | 0.25 | 0.71 | 0.71 |
| Ecolab Inc | 0.38 | 1.38 | 1.29 |
| Church and Dwight Co Inc | 0.26 | 1.13 | 0.53 |
| The Clorox Company | 0.18 | 0.82 | 9.85 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Colgate Palmolive's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Colgate palmolive Company | Q2 2026 | +4.9 % | -7.0 % |
| Johnson and Johnson | Q2 2026 | +6.6 % | -0.1 % |
| Procter and Gamble Co | Q2 2026 | +1.5 % | -15.0 % |
| Ecolab Inc | Q2 2026 | +13.5 % | +1.9 % |
| Church and Dwight Co Inc | Q2 2026 | +1.6 % | +6.2 % |
| The Clorox Company | Q1 2026 | +0.1 % | +0.0 % |
| PEERS TOTAL | -6.5 % | +19.3 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Colgate Palmolive's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Colgate palmolive Company | Q2 2026 | +1.2 % | +18.5 % |
| Johnson and Johnson | Q2 2026 | +5.5 % | +26.7 % |
| Procter and Gamble Co | Q2 2026 | +2.7 % | +2.7 % |
| Ecolab Inc | Q2 2026 | +11.1 % | +10.8 % |
| Church and Dwight Co Inc | Q2 2026 | -2.7 % | +32.9 % |
| The Clorox Company | Q1 2026 | +2.6 % | - |
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Colgate Palmolive's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Colgate palmolive Company | 12.86% | 19.90% | 325.73% |
| Johnson and Johnson | 10.60% | 13.30% | 25.74% |
| Procter and Gamble Co | 12.72% | 17.81% | 30.05% |
| Ecolab Inc | 8.24% | 9.11% | 21.51% |
| Church and Dwight Co Inc | 8.24% | 8.83% | 17.78% |
| The Clorox Company | 13.34% | 19.55% | 257.96% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Colgate Palmolive's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Colgate palmolive Company | 34.26 | 3.30 |
| Johnson and Johnson | 31.48 | 6.78 |
| Procter and Gamble Co | 22.62 | 4.15 |
| Ecolab Inc | 37.59 | 4.65 |
| Church and Dwight Co Inc | 30.85 | 3.66 |
| The Clorox Company | 13.24 | 1.47 |
| PEERS AVERAGE | 22.18 | 3.85 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.