Chagee Holdings Limited's

The company faces competition from rivals offering similar products at lower prices, which may reduce the attractiveness and competitiveness of its tea drinks. It opts not to strictly match competitors' discounts to maintain brand positioning and margin profile, potentially leading to the loss of price-sensitive consumers and decreased order volumes. Increased competition and pricing pressures could negatively impact the company's business, financial condition, and results of operations. The company also encounters risks in sustaining competitive prices in overseas markets due to possible export restrictions. If competitors provide more appealing products, prices, discounts, or superior consumer services, the company may lose existing customers and face difficulties in acquiring new ones cost-effectively.