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Dutch Bros Inc's Business Segments
Dutch Bros Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q1 FY2026
Reportable Segments
2
Largest Segment
Company-operated shops
Total Revenue
$ 464
Regions Reported
-
Revenue Share by Reportable Segment - Q1 FY2026
- Company-operated shops92.4%
- Franchising and other7.6%
Revenue by Reportable Segment - Q1 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Company-operated shops | $ 429 | 92.4% |
| Franchising and other | $ 35 | 7.6% |
Revenue by Product & Service Category - Q1 FY2026
- Company-operated shops92.4%
- Franchise Fees7.3%
- Product and Service, Other0.3%
Revenue by Product & Service Category - Q1 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Company-operated shops | $ 429 | 92.4% |
| Franchise Fees | $ 34 | 7.3% |
| Product and Service, Other | $ 1 | 0.3% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
Description of Dutch Bros Inc
Dutch Bros Inc is a privately owned, American drive-through coffee chain that was founded in 1992 by Dane Boersma and Travis Boersma in Grant Pass, Oregon. The company specializes in specialty coffee, smoothies, teas, freezes, and various food items. Currently, the chain has over 480 locations in 11 states in the US, including Arizona, California, Colorado, Idaho, Nevada, Oregon, Washington, Texas, Oklahoma, Utah, and Idaho.
Dutch Bros Inc is a unique coffee chain compared to its competitors due to its unique service model. The company uses a drive-through only format, enabling customers to order and receive their drinks without leaving their vehicles, reducing wait time and increasing convenience. Dutch Bros hires and trains its employees to provide speedy and friendly customer service with a focus on creating personal relationships with the customers, a brand culture that has been dubbed the "Dutch Mafia" by loyal fans.
The chain provides high-quality coffee using unique Dutch Bros branding and signature hand-crafted brewing processes that ensure consistency across all its locations. The company also works to support local communities by providing funds for food banks, cancer foundations, and other charities, earning Dutch Bros the reputation of a socially responsible company.
Dutch Bros Inc's menu includes a wide range of drinks from classic coffee drinks to trendy and innovative flavors that are popular among coffee lovers. Some of the most popular offerings include Americanos, Cappuccinos, Lattes, Breve's, Mochas, Cold Brews, and Teas. The chain also offers a wide range of non-coffee drinks like Fruit Smoothies, Freeze's, Energy Drinks, and Hot Cocoa.
With the company's emphasis on providing excellent customer service, personalized care, and supporting local communities with charitable donations, Dutch Bros has earned a loyal following. Dutch Bros has also gained recognition from various awards and ranking lists, including Entrepreneur Magazine's Franchise 500, QSR 50, and Forbes' America’s Best Startup Employers.
Dutch Bros Inc is a unique coffee chain compared to its competitors due to its unique service model. The company uses a drive-through only format, enabling customers to order and receive their drinks without leaving their vehicles, reducing wait time and increasing convenience. Dutch Bros hires and trains its employees to provide speedy and friendly customer service with a focus on creating personal relationships with the customers, a brand culture that has been dubbed the "Dutch Mafia" by loyal fans.
The chain provides high-quality coffee using unique Dutch Bros branding and signature hand-crafted brewing processes that ensure consistency across all its locations. The company also works to support local communities by providing funds for food banks, cancer foundations, and other charities, earning Dutch Bros the reputation of a socially responsible company.
Dutch Bros Inc's menu includes a wide range of drinks from classic coffee drinks to trendy and innovative flavors that are popular among coffee lovers. Some of the most popular offerings include Americanos, Cappuccinos, Lattes, Breve's, Mochas, Cold Brews, and Teas. The chain also offers a wide range of non-coffee drinks like Fruit Smoothies, Freeze's, Energy Drinks, and Hot Cocoa.
With the company's emphasis on providing excellent customer service, personalized care, and supporting local communities with charitable donations, Dutch Bros has earned a loyal following. Dutch Bros has also gained recognition from various awards and ranking lists, including Entrepreneur Magazine's Franchise 500, QSR 50, and Forbes' America’s Best Startup Employers.
Dutch Bros Inc is a well-established American coffee chain recognized for its vibrant drive-through coffee shops and a broad spectrum of offerings that appeal to a diverse clientele. The companys business model operates primarily in three key segments: coffee, non-coffee beverages, and food, each tailored to meet varying customer preferences and tastes.
Segments:
1. Coffee:
Coffee is the cornerstone of Dutch Bros offerings. The brand prides itself on sourcing premium Arabica coffee beans from diverse regions globally, focusing on sustainability and quality. They roast these beans in small batches, ensuring meticulous attention to detail and freshness. The coffee menu is extensive, featuring various brewing methods, including traditional brewed coffee, espresso-based drinks, and specialty coffee options that highlight unique flavor combinations. Customers can choose from a range of flavors, including vanilla, caramel, hazelnut, and more.
2. Non-coffee Beverages:
To accommodate customers who may not prefer coffee, Dutch Bros provides a wide assortment of non-coffee drinks. This segment includes various teas (such as chai and matcha), hot chocolate, and a vibrant selection of Italian sodas. These beverages can be customized with different flavors, sweeteners, and milk alternatives, catering to individual tastes and dietary preferences.
3. Food:
Although food is not the primary focus, Dutch Bros has developed a strategic selection of food items to complement its beverage offerings. The menu includes breakfast burritos, a variety of sandwiches, pastries, muffins, and cookies. These food items are often made with quality ingredients and are designed to be convenient for on-the-go consumption, appealing to customers looking for a quick snack or a more substantial meal alongside their drinks.
Products:
1. Cold Brew:
Dutch Bros has gained recognition for its innovative cold brew offerings, which include various flavored cold brews and the signature Dutch Bros Blue Rebel energy drink. This energy drink combines green tea with fruity flavors and caffeine, positioning it as a refreshing alternative to traditional energy drinks. This product emphasizes Dutch Bros commitment to providing energizing options that do not compromise on taste.
2. Beans:
In addition to beverages, Dutch Bros sells bags of its coffee beans, allowing customers to replicate the Dutch Bros experience at home. These beans come in several blends and flavor profiles, encouraging coffee aficionados to explore different brewing methods and create their personalized coffee blends.
3. Merchandise:
Dutch Bros has cultivated a brand identity that extends beyond beverages through a line of branded merchandise. Items include travel mugs, T-shirts, hats, stickers, and other accessories that resonate with loyal customers. This not only fosters a sense of community among fans of the brand but also serves as an additional revenue stream.
Services:
1. Drive-through Service:
The drive-through model is a hallmark of Dutch Bros operations, enhancing convenience for customers. This format allows patrons to place their orders from their vehicles and receive their beverages efficiently. The drive-through service is designed to offer a swift and friendly experience, ensuring that every interaction becomes a positive one.
2. Mobile App:
The Dutch Bros mobile app is an essential tool that enhances customer convenience. Users can place orders ahead of time, pay through the app, and collect rewards points, which promotes customer loyalty. The app also features a store locator to help users find the nearest Dutch Bros location easily.
3. Fundraising Initiatives:
Community engagement is important to Dutch Bros, and the company participates actively in fundraising efforts for local charities and non-profits. A portion of sales on certain days may be donated to selected causes, and the company often hosts events designed to raise awareness and funds for community projects, reinforcing its commitment to corporate social responsibility.
Conclusion:
In conclusion, Dutch Bros Inc has established itself as a dynamic player in the coffee industry by offering a diverse range of segments, products, and services. Its focus on quality ingredients, innovative beverage options, and customer-centered experiences has positioned it as a favorite among coffee enthusiasts and casual drinkers alike. The brands emphasis on community involvement further strengthens its appeal, making Dutch Bros a prominent and beloved brand in the American coffee landscape.
Segments:
1. Coffee:
Coffee is the cornerstone of Dutch Bros offerings. The brand prides itself on sourcing premium Arabica coffee beans from diverse regions globally, focusing on sustainability and quality. They roast these beans in small batches, ensuring meticulous attention to detail and freshness. The coffee menu is extensive, featuring various brewing methods, including traditional brewed coffee, espresso-based drinks, and specialty coffee options that highlight unique flavor combinations. Customers can choose from a range of flavors, including vanilla, caramel, hazelnut, and more.
2. Non-coffee Beverages:
To accommodate customers who may not prefer coffee, Dutch Bros provides a wide assortment of non-coffee drinks. This segment includes various teas (such as chai and matcha), hot chocolate, and a vibrant selection of Italian sodas. These beverages can be customized with different flavors, sweeteners, and milk alternatives, catering to individual tastes and dietary preferences.
3. Food:
Although food is not the primary focus, Dutch Bros has developed a strategic selection of food items to complement its beverage offerings. The menu includes breakfast burritos, a variety of sandwiches, pastries, muffins, and cookies. These food items are often made with quality ingredients and are designed to be convenient for on-the-go consumption, appealing to customers looking for a quick snack or a more substantial meal alongside their drinks.
Products:
1. Cold Brew:
Dutch Bros has gained recognition for its innovative cold brew offerings, which include various flavored cold brews and the signature Dutch Bros Blue Rebel energy drink. This energy drink combines green tea with fruity flavors and caffeine, positioning it as a refreshing alternative to traditional energy drinks. This product emphasizes Dutch Bros commitment to providing energizing options that do not compromise on taste.
2. Beans:
In addition to beverages, Dutch Bros sells bags of its coffee beans, allowing customers to replicate the Dutch Bros experience at home. These beans come in several blends and flavor profiles, encouraging coffee aficionados to explore different brewing methods and create their personalized coffee blends.
3. Merchandise:
Dutch Bros has cultivated a brand identity that extends beyond beverages through a line of branded merchandise. Items include travel mugs, T-shirts, hats, stickers, and other accessories that resonate with loyal customers. This not only fosters a sense of community among fans of the brand but also serves as an additional revenue stream.
Services:
1. Drive-through Service:
The drive-through model is a hallmark of Dutch Bros operations, enhancing convenience for customers. This format allows patrons to place their orders from their vehicles and receive their beverages efficiently. The drive-through service is designed to offer a swift and friendly experience, ensuring that every interaction becomes a positive one.
2. Mobile App:
The Dutch Bros mobile app is an essential tool that enhances customer convenience. Users can place orders ahead of time, pay through the app, and collect rewards points, which promotes customer loyalty. The app also features a store locator to help users find the nearest Dutch Bros location easily.
3. Fundraising Initiatives:
Community engagement is important to Dutch Bros, and the company participates actively in fundraising efforts for local charities and non-profits. A portion of sales on certain days may be donated to selected causes, and the company often hosts events designed to raise awareness and funds for community projects, reinforcing its commitment to corporate social responsibility.
Conclusion:
In conclusion, Dutch Bros Inc has established itself as a dynamic player in the coffee industry by offering a diverse range of segments, products, and services. Its focus on quality ingredients, innovative beverage options, and customer-centered experiences has positioned it as a favorite among coffee enthusiasts and casual drinkers alike. The brands emphasis on community involvement further strengthens its appeal, making Dutch Bros a prominent and beloved brand in the American coffee landscape.