Bonk Inc's Business Segments

Bonk, Inc., formerly known as Safety Shot, Inc. and Jupiter Wellness, Inc., operates in the functional beverage and digital asset markets. In August 2023, the company acquired assets of GBB Drink Lab Inc., including the Sure Shot Dietary Supplement, an over-the-counter beverage formulated with 28 FDA Generally Recognized As Safe ingredients to reduce blood alcohol content. The Sure Shot product launched in December 2023 and is available online and through retail outlets such as BevMo! and Amazon. In 2025, Bonk acquired Yerbaé Brands Corp., expanding into the clean energy beverage sector with Yerbaé’s plant-based energy drinks. Subsequently, the company shifted its strategic focus from beverage sales to digital assets and decentralized finance, entering the digital asset market through a transaction involving Bonk tokens, a Solana-based cryptocurrency. Bonk also established a revenue-sharing agreement with Bonk Digital, Inc. Manufacturing is outsourced to contract manufacturers in India and the United States, with distribution handled through third-party warehouses and retail partners. The company has discontinued the historical product lines of Jupiter Wellness, transferring those to its subsidiary Caring Brands, Inc. Bonk maintains a portfolio of intellectual property and clinical research to support its product development in health, wellness, and digital ecosystems.

The company operates two reportable segments: (i) the dietary and energy beverage business and (ii) digital assets, which involve investing for asset appreciation. The chief operating decision maker, Jarrett Boon, evaluates segment performance based on gross profit or loss. The dietary and energy beverage segment generates revenue from product sales through Amazon and other direct channels, with cost of revenue primarily comprising direct manufacturing costs and freight and shipping expenses. The digital assets segment incurs nominal costs related to revenue generated through a revenue sharing agreement. Assets and liabilities are not separately analyzed or reported to the chief operating decision maker and are not utilized for resource allocation or segment performance evaluation. All assets, except for digital assets, pertain to the dietary and energy beverage business. Recent accounting guidance includes FASB ASU 2023-07, which enhances segment reporting requirements under ASC 280 by mandating expanded expense disclosures, disclosure of other segment items, and interim reporting of segment profit or loss and assets.