Mattel, Inc. (NASDAQ: MAT) and global streaming giant Netflix have announced that their new animated children’s series, Hot Wheels Lets Race, will premiere worldwide on March 4. The official trailer for the series was released along with the key art, featuring the show’s theme song recorded, composed, and produced by Patrick Stump. The acclaimed musician, renowned for being the lead vocalist for Fall Out Boy, adds his signature sonic flair to the animated series.
Hot Wheels Lets Race, developed by Mattel Television Studios, is eagerly anticipated and showcases the prestigious toymaker’s foray into children’s animated content in partnership with Netflix.
Meanwhile, Mattel has also teamed up with Rizzoli New York to publish BARBIE: THE WORLD TOUR. The illustrated book, priced at $55.00 in the US, chronicles the glamour and high style of Barbie, the world’s most popular doll. Due for release on March 8, 2024, the project follows up on the record-breaking success of the award-winning Barbie movie by acclaimed filmmaker Greta Gerwig.
The producer and star of the movie, Margot Robbie, along with her stylist Andrew Mukamal, have fully immersed themselves in Barbie’s iconic style for the upcoming press tour. The book, carrying ISBN number 9780789345578, is expected to bring the vivid universe of Barbie to the readers, marking another significant stride by Mattel in broadening their brand visibility and consumer engagement.
Mattel’s recent ventures signal its strategic move to expand its iconic brands beyond traditional toys, tapping into the deeper potential of global entertainment and publishing industries.
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