The company operates offline brand-authorized stores selling Baijiu products, classic red wine brands, cigarettes, teas, local specialties, beverages, and mid-to-high-end gifts. Its stores are located in Chongqing and Jiangyou, with a Leshan store under development. Until December 31, 2024, the company distributes products of well-known brands. After registering its own brand in March 2025, it established contract manufacturing cooperation with recognized liquor manufacturers, including Moutai and Wulian.
Prior to December 31, 2024, Rongcheng (Sichuan) Supply Chain Management Co., Ltd. holds a 55% stake in the stores. From June 2025, the company funds store openings without holding shares, recovering investments as loans from store profits. The company collaborates with regional service partners for store operations and customer acquisition.
Rongcheng (Sichuan) Supply Chain Management Co., Ltd. is 98% controlled by Fengcui Yuanchang Technology Development Co., Ltd., which is wholly owned by Hongyuan HK, itself 100% owned by HGYN. Changshunyuan E-commerce (Sichuan) Co., Ltd. is a client of Rongcheng (Sichuan) Supply Chain Management Co., Ltd.
The company plans to introduce new product categories, including tea, beverages, rice, and cooking oil. Suppliers mentioned in filings include Changshunyuan E-commerce (Sichuan) Co., Ltd., Fengcui Yuanchang Technology Development Co., Ltd., HGYN, Hongyuan HK, Moutai, Rongcheng (Sichuan) Supply Chain Management Co., Ltd., and Wulian.
Hong Yuan Holding Group's Comment on Supply Chain
The company operates offline brand-authorized stores selling Baijiu products, classic red wine brands, cigarettes, teas, local specialties, beverages, and mid-to-high-end gifts. Its stores are located in Chongqing and Jiangyou, with a Leshan store under development. Until December 31, 2024, the company distributes products of well-known brands. After registering its own brand in March 2025, it established contract manufacturing cooperation with recognized liquor manufacturers, including Moutai and Wulian.
Prior to December 31, 2024, Rongcheng (Sichuan) Supply Chain Management Co., Ltd. holds a 55% stake in the stores. From June 2025, the company funds store openings without holding shares, recovering investments as loans from store profits. The company collaborates with regional service partners for store operations and customer acquisition.
Rongcheng (Sichuan) Supply Chain Management Co., Ltd. is 98% controlled by Fengcui Yuanchang Technology Development Co., Ltd., which is wholly owned by Hongyuan HK, itself 100% owned by HGYN. Changshunyuan E-commerce (Sichuan) Co., Ltd. is a client of Rongcheng (Sichuan) Supply Chain Management Co., Ltd.
The company plans to introduce new product categories, including tea, beverages, rice, and cooking oil. Suppliers mentioned in filings include Changshunyuan E-commerce (Sichuan) Co., Ltd., Fengcui Yuanchang Technology Development Co., Ltd., HGYN, Hongyuan HK, Moutai, Rongcheng (Sichuan) Supply Chain Management Co., Ltd., and Wulian.
Sources:
Hong Yuan Holding Group's official press releases and regulatory filings; CSIMarket.com's supply-chain research; and the financial filings and press releases of other companies cited in this report.
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