Thor Industries Inc's Business Segments
Thor Industries Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Revenue Share by Reportable Segment - Q3 FY2026
- North American57.5%
- European35.5%
Revenue by Reportable Segment - Q3 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| North American | $ 1,600 | 57.5% |
| European | $ 988 | 35.5% |
Revenue by Product & Service Category - Q3 FY2026
- Motorcaravan19.6%
- Travel Trailers19.4%
- ClassC Motorized14.5%
- Fifth Wheels Towables12.4%
- Campervan10.6%
- ClassA Motorized6.7%
- ClassB Motorized4.6%
- Other RV Related3.6%
- Caravan1.8%
Revenue by Product & Service Category - Q3 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Motorcaravan | $ 544 | 19.6% |
| Travel Trailers | $ 538 | 19.4% |
| ClassC Motorized | $ 404 | 14.5% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
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Description of Thor Industries Inc
Our company was founded in 1980 and, through its subsidiaries, manufactures a wide range of recreational vehicles (“RVs”) in the United States and sells those vehicles primarily in the United States and Canada. We are incorporated in Delaware and are the successor to a corporation of the same name which was incorporated in Nevada on July 29, 1980. Our principal executive office is located at 601 East Beardsley Avenue, Elkhart, Indiana 46514 and our telephone number is (574) 970-7460. Our Internet address is www.thorindustries.com.
Thor, through its operating subsidiaries, is one of the largest manufacturers
of RVs in North America, by units sold and revenue, based on retail statistics
published by Statistical Surveys, Inc. and other reported data.
Airstream
Our Airstream subsidiary manufactures and sells premium quality travel trailers
and motorhomes. Airstream travel trailers are distinguished by their rounded
shape and bright aluminum finish and, in our opinion, constitute the most recognized
product in the recreational vehicle industry. Airstream manufactures and sells
travel trailers under the trade names Airstream International, Classic Limited,
Sport, Flying Cloud, Land Yacht and Eddie Bauer. Airstream also sells the Interstate
and Autobahn Class B motorhomes.
CrossRoads
Our CrossRoads subsidiary manufactures and sells conventional travel trailers
and fifth wheels under trade names such as Sequoia, Cameo, Elevation, Cruiser,
ReZerve, Sunset Trail and Zinger and luxury fifth wheels under the trade names
Redwood and Carriage.
Thor Motor Coach
Thor Motor Coach manufactures and sells gasoline and diesel Class A and Class
C motorhomes. Its products are sold under trade names such as Four Winds, Hurricane,
Windsport, Chateau, Challenger, Tuscany, Outlaw, Axis, Vegas, Palazzo and A.C.E.
Keystone
Our Keystone subsidiary manufactures and sells conventional travel trailers
and fifth wheels under trade names such as Montana, Springdale, Hideout, Sprinter,
Outback, Laredo, Alpine, Bullet, Fuzion, Raptor, Passport, Cougar, Coleman,
Kodiak, Aspen Trail and Voltage.
Heartland
Our Heartland subsidiary manufactures and sells conventional travel trailers
and fifth wheels under trade names such as Landmark, Bighorn, Sundance, Elk
Ridge, Trail Runner, Cyclone, Prowler, Wilderness, Shadow Cruiser and Fun Finder
and luxury fifth wheels under the trade names D Mobile Suites and Fullhouse.
Livin’ Lite
Our Livin’ Lite subsidiary manufactures and sells advanced lightweight
travel trailers and specialty products under trade names such as Camplite and
Quicksilver as well as certain private label names.
Bison
Our Bison subsidiary manufactures and sells equestrian recreational vehicle
products with living quarters under trade names such as Premiere, Silverado,
Ranger, Laredo, Trail Boss and Trail Hand.
KZ
Our KZ subsidiary manufactures and sells conventional travel trailers and fifth
wheels under trade names such as Sportsmen, Vision, Spree, MXT, Venom, Durango,
SportTrek and
Sonic.
Postle
Our Postle subsidiary manufactures and sells aluminum extrusions and specialized
component products to RV and other manufacturers.
Thor Industries, Inc. is a prominent manufacturer in the recreational vehicle (RV) industry, celebrated for its wide-ranging product offerings and services. Founded in 1980 and headquartered in Elkhart, Indiana, the company has grown to become one of the largest producers of RVs in the world. Thor operates through a variety of subsidiaries, allowing it to cover multiple market segments within the RV sector, offering a diverse portfolio that caters to a wide array of consumer preferences.
Segments of Products and Services
1. Towable Recreational Vehicles:
- Travel Trailers:
- These non-motorized units are designed to be towed by conventional vehicles. Thor produces various types of travel trailers:
- Conventional Travel Trailers: Towed using a hitch connected to the vehicle’s frame. They are designed for comfort and convenience in camping and travel settings.
- Fifth Wheel Trailers: These feature a raised portion in the front that attaches to a special hitch mounted in the bed of a pickup truck, providing superior towing stability and more spacious interiors.
- Folding Campers:
- These are lightweight, expandable trailers that provide a compact and easy-to-tow camping solution, ideal for families looking to enjoy outdoor experiences without the need for heavy towing.
- Equestrian and Specialty Towables:
- These products cater to specific markets such as horse owners and others requiring specialized configurations for outdoor and recreational activities.
2. Motorhomes:
- Class A Motorhomes:
- Built on medium-duty truck chassis, these luxury units are equipped with a wide range of amenities, allowing for full independence from utility hookups. Class A RVs are ideal for those seeking a high-end, spacious travel experience.
- Class B and C Motorhomes:
- Class B: Often referred to as camper vans, these compact motorhomes are built on standard van chassis and provide a lightweight option that is easy to drive and maneuver.
- Class C: Constructed on a truck chassis, these motorhomes typically feature a distinctive cab-over design, providing extra sleeping space while being more budget-friendly than Class A models.
3. Parts and Accessories:
- Thor Industries also engages in the manufacturing and supply of various parts and accessories related to its RVs, ensuring that customers have access to quality products for maintenance and enhancement of their vehicles.
International Operations
While Thor Industries primarily conducts its operations in the United States and Canada, the company has made strategic moves to expand its reach into international markets. These efforts include export sales to various countries, leveraging the growing popularity of RVs globally. The international operations focus on expanding the brand’s footprint by introducing products suited to diverse cultural preferences and regulatory requirements of different countries.
Thor has initiated partnerships and collaborations with foreign distributors to enhance market penetration, particularly in regions where recreational travel is gaining momentum. The companys commitment to quality and innovation has positioned it favorably to capitalize on international demand for recreational vehicles.
Conclusion
Thor Industries, Inc. has established itself as a leader in the RV manufacturing industry through a diverse portfolio encompassing a variety of motorhomes, towable vehicles, and related products. Its ability to cater to the diverse needs of consumers, combined with a focus on international expansion, places Thor in a strong position within a growing recreational vehicle market. Through continuous innovation and investment, Thor aims to meet the evolving preferences of RV enthusiasts across the globe.
