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Zillow Group Inc's Business Segments
Zillow Group Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q1 FY2026
Reportable Segments
1
Largest Segment
Reportable
Total Revenue
$ 708
Regions Reported
-
Revenue Share by Reportable Segment - Q1 FY2026
- Reportable100%
Revenue by Reportable Segment - Q1 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Reportable | $ 708 | 100% |
Revenue by Product & Service Category - Q1 FY2026
- Sales Revenue72.6%
- Residential Revenue63.6%
- Rental Revenue25.8%
- Mortgage Revenue9%
- Display Advertising and Other Revenue1.6%
Revenue by Product & Service Category - Q1 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Sales Revenue | $ 514 | 72.6% |
| Residential Revenue | $ 450 | 63.6% |
| Rental Revenue | $ 183 | 25.8% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
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Description of Zillow Group Inc
Zillow Group Inc. is a popular American online real estate company that operates an online marketplace for buying, selling, and renting real estate properties across the United States. The company was founded in 2005 and is headquartered in Seattle, Washington. Zillow's core business is to assist individuals and families in finding homes, apartments, and other types of residential properties.
Zillow Group Inc is divided into several core business areas or brands, each serving different purposes, including:
1. Zillow: This is the primary brand of the company, which operates an online real estate marketplace that offers comprehensive real estate data, property listings, and other valuable information to homebuyers, home sellers, real estate agents, and other industry professionals.
2. Trulia: Trulia is another online marketplace for real estate properties that targets first-time homebuyers, offering personalized insights into neighborhoods and local real estate markets.
3. StreetEasy: StreetEasy operates primarily in the New York City area and is known for its comprehensive real estate data and interactive features that allow users to explore various neighborhoods.
4. HotPads: This platform specializes in helping renters find their ideal homes by offering a map-based search feature for rental properties.
5. Out East: Out East is a real estate brand that focuses on the Hamptons and the North Fork areas of Long Island, New York.
Zillow Group Inc. has a vast database of more than 110 million properties, which allows users to access vital information on homes, prices, neighborhoods, trends, and more. The company's innovative and user-friendly products and services have gained a massive following, with more than5 billion visits to Zillow Group Inc. websites and mobile apps yearly.
Additionally, Zillow Group Inc. has subsidiaries that provide mortgages and home financing services, including Zillow Home Loans and Mortech. The company also offers a range of advertising solutions and data analytics services to real estate professionals and businesses.
In conclusion, Zillow Group Inc. has revolutionized the real estate industry by offering innovative technology and data-driven solutions that make the process of buying, selling, and renting homes more comfortable, transparent, and efficient. The company's extensive reach, comprehensive data, and unmatched user experience have made it the go-to destination for anyone looking to invest in the real estate market.
Zillow Group Inc is divided into several core business areas or brands, each serving different purposes, including:
1. Zillow: This is the primary brand of the company, which operates an online real estate marketplace that offers comprehensive real estate data, property listings, and other valuable information to homebuyers, home sellers, real estate agents, and other industry professionals.
2. Trulia: Trulia is another online marketplace for real estate properties that targets first-time homebuyers, offering personalized insights into neighborhoods and local real estate markets.
3. StreetEasy: StreetEasy operates primarily in the New York City area and is known for its comprehensive real estate data and interactive features that allow users to explore various neighborhoods.
4. HotPads: This platform specializes in helping renters find their ideal homes by offering a map-based search feature for rental properties.
5. Out East: Out East is a real estate brand that focuses on the Hamptons and the North Fork areas of Long Island, New York.
Zillow Group Inc. has a vast database of more than 110 million properties, which allows users to access vital information on homes, prices, neighborhoods, trends, and more. The company's innovative and user-friendly products and services have gained a massive following, with more than5 billion visits to Zillow Group Inc. websites and mobile apps yearly.
Additionally, Zillow Group Inc. has subsidiaries that provide mortgages and home financing services, including Zillow Home Loans and Mortech. The company also offers a range of advertising solutions and data analytics services to real estate professionals and businesses.
In conclusion, Zillow Group Inc. has revolutionized the real estate industry by offering innovative technology and data-driven solutions that make the process of buying, selling, and renting homes more comfortable, transparent, and efficient. The company's extensive reach, comprehensive data, and unmatched user experience have made it the go-to destination for anyone looking to invest in the real estate market.
Zillow Group Inc. is a premier online real estate marketplace that was established in 2005, situated in Seattle, Washington. The company serves as a powerful advocate for transparency, information sharing, and technological advancement in the real estate sector. It operates through various segments and offers a diverse array of products and services tailored to meet the needs of buyers, sellers, renters, property managers, and real estate professionals.
Segments
1. Internet, Media & Technology (IMT) Segment
The IMT segment is the backbone of Zillow Groups advertising and marketing strategy. This segment encompasses:
- Advertising Services: Primarily aimed at real estate agents and brokers, this service offers targeted advertising opportunities. Agents can promote themselves and their listings through Zillows platforms to reach a larger audience.
- Business Management Software: Tools designed to help real estate professionals manage their operations more efficiently, analyze market data, and engage with customers effectively.
- Marketing Solutions: This includes providing comprehensive marketing strategies and data analytics services to mortgage lenders, property managers, and multifamily housing partners, enabling them to enhance their market outreach and business performance.
Homes Segment
The Homes Segment focuses on the transactional aspect of real estate. It encompasses:
- Zillow Offers: A distinctive program that allows homeowners to receive all-cash offers for their properties. This provides sellers with a quick and efficient selling process, accommodating their timeline for closing.
- Zillow Home Loans: A subsidiary dedicated to providing mortgage origination services, offering a diverse array of loans and financing options tailored to different buyer profiles.
Mortgages Segment
Through Zillow Home Loans, this segment specifically caters to buyers looking for financing solutions. It provides:
- Mortgage Products: An extensive selection of mortgages, including fixed-rate mortgages, adjustable-rate mortgages (ARMs), jumbo loans, FHA loans, and VA loans. Each option is designed to cater to various financial situations and preferences, ensuring buyers find suitable loan products.
Products and Services
1. Zillow Platform
The core product of Zillow Group, the Zillow website and mobile application, is an extensive real estate platform. It features:
- Real Estate Listings: Access to millions of homes for sale and rent, complete with detailed descriptions, high-quality images, and essential property information.
- Home Value Estimations: Users can view estimated home values (Zestimates) based on proprietary algorithms, enabling informed decision-making.
- Market Insights: Comprehensive data and analytics on local real estate markets, helping users understand trends and make strategic choices.
Zillow Offers
Zillow Offers revolutionizes the home-selling process by providing homeowners with quick, all-cash offers. The program allows sellers to:
- Sell with Ease: Homeowners can receive offers and, if accepted, choose their closing date, providing control and flexibility in their selling timeline.
- Avoid Traditional Hassles: Skip the lengthy listing process, open houses, and negotiations, making it a convenient option for those needing a fast sale.
Zillow Home Loans
Zillow Home Loans simplifies the home financing process by offering:
- Diverse Loan Options: Buyers can select from conventional loans, government-backed options like FHA and VA loans, ensuring access to products tailored to varied needs and situations.
- Mortgage Pre-Approval: Immediate pre-approval services that improve the home buying experience by increasing buyer confidence and enhancing their purchasing power.
Premier Agent
This program serves real estate professionals looking to enhance their market presence. It provides:
- Lead Generation: Agents gain access to high-quality leads interested in buying or selling properties.
- Marketing Support: Tools and resources for crafting compelling listings and advertisements tailored to attract potential clients.
- Training Resources: Educational tools and training sessions to equip agents with the skills needed to succeed in a competitive market.
Rental Manager
The Rental Manager tool addresses the needs of property managers by offering:
- Management Capabilities: Streamlined processes for managing rental listings, applications, tenant screenings, and lease agreements.
- Payment Management: A platform to facilitate easy rent collection and financial tracking, contributing to efficient property management.
StreetEasy
Specializing in the New York City real estate market, StreetEasy provides:
- Targeted Listings: Exclusive access to NYC listings, ensuring users can find apartments and homes that fit their unique needs in one of the most competitive markets.
- Market Insights: Data analytics and resources tailored specifically to NYC, helping users navigate the local real estate landscape.
HotPads
A residential rental search engine, HotPads offers:
- Comprehensive Listings: A vast database of rental properties, including apartments, houses, and condo listings from all over the United States.
- User Reviews: Insights into various rental properties through user feedback and reviews, allowing renters to make well-informed decisions.
8. Trulia
An essential part of the Zillow Group portfolio, Trulia enhances the buying, selling, and rental experience by providing:
- User-Friendly Search Tools: Easy navigation features that help buyers and renters find properties based on specific criteria.
- Community Insights: Information on neighborhoods, including crime rates, school quality, and demographic data, enabling customers to make decisions beyond just the property itself.
Conclusion
Zillow Group Inc. offers a comprehensive suite of products and services that caters to diverse segments of the real estate market. By focusing on technology, transparency, and consumer empowerment, the company provides invaluable resources for buyers, sellers, renters, and real estate professionals alike. Through continuous innovation and a commitment to customer service, Zillow Group fosters a more informed and accessible real estate environment.
Segments
1. Internet, Media & Technology (IMT) Segment
The IMT segment is the backbone of Zillow Groups advertising and marketing strategy. This segment encompasses:
- Advertising Services: Primarily aimed at real estate agents and brokers, this service offers targeted advertising opportunities. Agents can promote themselves and their listings through Zillows platforms to reach a larger audience.
- Business Management Software: Tools designed to help real estate professionals manage their operations more efficiently, analyze market data, and engage with customers effectively.
- Marketing Solutions: This includes providing comprehensive marketing strategies and data analytics services to mortgage lenders, property managers, and multifamily housing partners, enabling them to enhance their market outreach and business performance.
Homes Segment
The Homes Segment focuses on the transactional aspect of real estate. It encompasses:
- Zillow Offers: A distinctive program that allows homeowners to receive all-cash offers for their properties. This provides sellers with a quick and efficient selling process, accommodating their timeline for closing.
- Zillow Home Loans: A subsidiary dedicated to providing mortgage origination services, offering a diverse array of loans and financing options tailored to different buyer profiles.
Mortgages Segment
Through Zillow Home Loans, this segment specifically caters to buyers looking for financing solutions. It provides:
- Mortgage Products: An extensive selection of mortgages, including fixed-rate mortgages, adjustable-rate mortgages (ARMs), jumbo loans, FHA loans, and VA loans. Each option is designed to cater to various financial situations and preferences, ensuring buyers find suitable loan products.
Products and Services
1. Zillow Platform
The core product of Zillow Group, the Zillow website and mobile application, is an extensive real estate platform. It features:
- Real Estate Listings: Access to millions of homes for sale and rent, complete with detailed descriptions, high-quality images, and essential property information.
- Home Value Estimations: Users can view estimated home values (Zestimates) based on proprietary algorithms, enabling informed decision-making.
- Market Insights: Comprehensive data and analytics on local real estate markets, helping users understand trends and make strategic choices.
Zillow Offers
Zillow Offers revolutionizes the home-selling process by providing homeowners with quick, all-cash offers. The program allows sellers to:
- Sell with Ease: Homeowners can receive offers and, if accepted, choose their closing date, providing control and flexibility in their selling timeline.
- Avoid Traditional Hassles: Skip the lengthy listing process, open houses, and negotiations, making it a convenient option for those needing a fast sale.
Zillow Home Loans
Zillow Home Loans simplifies the home financing process by offering:
- Diverse Loan Options: Buyers can select from conventional loans, government-backed options like FHA and VA loans, ensuring access to products tailored to varied needs and situations.
- Mortgage Pre-Approval: Immediate pre-approval services that improve the home buying experience by increasing buyer confidence and enhancing their purchasing power.
Premier Agent
This program serves real estate professionals looking to enhance their market presence. It provides:
- Lead Generation: Agents gain access to high-quality leads interested in buying or selling properties.
- Marketing Support: Tools and resources for crafting compelling listings and advertisements tailored to attract potential clients.
- Training Resources: Educational tools and training sessions to equip agents with the skills needed to succeed in a competitive market.
Rental Manager
The Rental Manager tool addresses the needs of property managers by offering:
- Management Capabilities: Streamlined processes for managing rental listings, applications, tenant screenings, and lease agreements.
- Payment Management: A platform to facilitate easy rent collection and financial tracking, contributing to efficient property management.
StreetEasy
Specializing in the New York City real estate market, StreetEasy provides:
- Targeted Listings: Exclusive access to NYC listings, ensuring users can find apartments and homes that fit their unique needs in one of the most competitive markets.
- Market Insights: Data analytics and resources tailored specifically to NYC, helping users navigate the local real estate landscape.
HotPads
A residential rental search engine, HotPads offers:
- Comprehensive Listings: A vast database of rental properties, including apartments, houses, and condo listings from all over the United States.
- User Reviews: Insights into various rental properties through user feedback and reviews, allowing renters to make well-informed decisions.
8. Trulia
An essential part of the Zillow Group portfolio, Trulia enhances the buying, selling, and rental experience by providing:
- User-Friendly Search Tools: Easy navigation features that help buyers and renters find properties based on specific criteria.
- Community Insights: Information on neighborhoods, including crime rates, school quality, and demographic data, enabling customers to make decisions beyond just the property itself.
Conclusion
Zillow Group Inc. offers a comprehensive suite of products and services that caters to diverse segments of the real estate market. By focusing on technology, transparency, and consumer empowerment, the company provides invaluable resources for buyers, sellers, renters, and real estate professionals alike. Through continuous innovation and a commitment to customer service, Zillow Group fosters a more informed and accessible real estate environment.