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Yatsen Holding Limited's Business Segments
Yatsen Holding Limited's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of 2025 ((Dec 31 2025))
Reportable Segments
3
Largest Segment
Skincare Brands
Total Revenue
$ 598
Regions Reported
-
Annual Results
Revenue Share by Reportable Segment - FY2025
- Skincare Brands0%
- Color Cosmetics Brands0%
- All Other Segments2.5%
Revenue by Reportable Segment - FY2025
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Skincare Brands | $ 2,277 | - |
| Color Cosmetics Brands | $ 2,006 | - |
| All Other Segments | $ 15 | 2.5% |
Description of Yatsen Holding Limited
Yatsen Holding Limited is a leading Chinese cosmetics company that operates under the brand names Perfect Diary, Little Ondine, and Abby's Choice. The company was founded in 2016 by Lei Zhang, who serves as its CEO. It is headquartered in Guangzhou, China, and has offices in Beijing, Shanghai, and Hong Kong.
Yatsen Holding Limited is focused on providing high-quality, affordable cosmetics products to the Chinese market. Its product line consists of a wide range of skin care, makeup, and fragrance products. The company's flagship brand- Perfect Diary- offers a wide range of makeup products with a strong emphasis on social media and user engagement. Since its inception, Perfect Diary has emerged as one of the leading makeup brands in China with a focus on young women.
One of Yatsen Holding's core strategies is the use of social media marketing. The company has a large following on Chinese social media platforms such as WeChat, Weibo, and Douyin. It leverages these platforms to engage with customers, showcase its products, and promote its brand. Additionally, the company uses a direct-to-consumer (DTC) business model, selling its products online via e-commerce platforms. Its online store is designed for a seamless shopping experience and offers a variety of promotions, discounts, and other incentives.
The company has achieved significant growth since its founding. In November 2019, Yatsen Holding went public on the New York Stock Exchange, raising more than $600 million. The IPO was a major milestone and demonstrated the market's confidence in the company's growth prospects. As of 2021, Yatsen Holding has a market capitalization of over $14 billion.
In addition to its business operations, Yatsen Holding has also been actively involved in corporate social responsibility (CSR) initiatives. It has established a foundation to support various charitable causes, including education, environmental conservation, and disaster relief. The company has also implemented green initiatives in its operations, such as using recyclable materials in its packaging.
Overall, Yatsen Holding Limited is a dynamic and innovative company that has emerged as a major player in the Chinese cosmetics market. Its focus on quality, affordability, and customer engagement has helped it to build a loyal customer base and drive strong growth. As the company continues to expand its product line and customer base, it is poised for continued success in the years ahead.
Yatsen Holding Limited is focused on providing high-quality, affordable cosmetics products to the Chinese market. Its product line consists of a wide range of skin care, makeup, and fragrance products. The company's flagship brand- Perfect Diary- offers a wide range of makeup products with a strong emphasis on social media and user engagement. Since its inception, Perfect Diary has emerged as one of the leading makeup brands in China with a focus on young women.
One of Yatsen Holding's core strategies is the use of social media marketing. The company has a large following on Chinese social media platforms such as WeChat, Weibo, and Douyin. It leverages these platforms to engage with customers, showcase its products, and promote its brand. Additionally, the company uses a direct-to-consumer (DTC) business model, selling its products online via e-commerce platforms. Its online store is designed for a seamless shopping experience and offers a variety of promotions, discounts, and other incentives.
The company has achieved significant growth since its founding. In November 2019, Yatsen Holding went public on the New York Stock Exchange, raising more than $600 million. The IPO was a major milestone and demonstrated the market's confidence in the company's growth prospects. As of 2021, Yatsen Holding has a market capitalization of over $14 billion.
In addition to its business operations, Yatsen Holding has also been actively involved in corporate social responsibility (CSR) initiatives. It has established a foundation to support various charitable causes, including education, environmental conservation, and disaster relief. The company has also implemented green initiatives in its operations, such as using recyclable materials in its packaging.
Overall, Yatsen Holding Limited is a dynamic and innovative company that has emerged as a major player in the Chinese cosmetics market. Its focus on quality, affordability, and customer engagement has helped it to build a loyal customer base and drive strong growth. As the company continues to expand its product line and customer base, it is poised for continued success in the years ahead.
Yatsen Holding Limited is a fast-growing Chinese cosmetics company that operates a vertically integrated business model. The company offers a wide range of premium cosmetics products across various categories, including skincare, color cosmetics, and personal care.
Segments:
Yatsen Holding Limited serves several segments, including:
1. Skincare: Yatsen Holding Limited offers a range of skincare products, including cleansers, toners, serums, essences, lotions, and creams. The company has developed several brands, including Perfect Diary, Little Ondine, and Abby's Choice, which offer different skincare products for different skin types and concerns.
2. Color Cosmetics: Yatsen Holding Limited also offers a wide range of high-quality color cosmetics products, such as lipsticks, eyeshadows, mascaras, foundations, and blushes. The company's color cosmetics brands include Perfect Diary, Little Ondine, and Abby's Choice, which offer different colors and finishes to cater to different preferences.
3. Personal Care: Yatsen Holding Limited also offers a range of personal care products, including hair care, body care, and fragrance. The company's personal care brands include Canmen and Little Ondine, which offer products such as shampoos, conditioners, body washes, and fragrances.
Products and Services:
Yatsen Holding Limited offers a wide range of products and services across its various segments, including:
1. Skincare Products: Yatsen Holding Limited provides a range of high-quality skincare products that cater to different skin types and concerns. Its products are formulated with natural and organic ingredients and are free from harmful chemicals and additives.
2. Color Cosmetics Products: Yatsen Holding Limited's color cosmetics products are highly pigmented, long-lasting, and offer a range of colors and finishes to cater to different preferences. Its products are also formulated with natural and organic ingredients and are free from harmful chemicals and additives.
3. Personal Care Products: Yatsen Holding Limited offers a range of personal care products, including hair care, body care, and fragrance. Its products are designed to nourish and protect the skin and hair while providing a pleasant sensory experience.
4. Online and Offline Services: Yatsen Holding Limited offers its products online and offline, through various international e-commerce platforms such as Tmall, JD.com, and Amazon, as well as through its website and mobile app. The company also operates various physical retail stores across China, offering customers the opportunity to try out the products and receive personalized recommendations and advice from beauty consultants.
In summary, Yatsen Holding Limited offers an extensive range of high-quality cosmetics products across different segments, catering to different customer preferences and needs. The company's focus on natural and organic ingredients, innovation, and customer-centric approach has enabled it to gain a loyal customer base and establish itself as a leading player in the Chinese cosmetics industry.
Segments:
Yatsen Holding Limited serves several segments, including:
1. Skincare: Yatsen Holding Limited offers a range of skincare products, including cleansers, toners, serums, essences, lotions, and creams. The company has developed several brands, including Perfect Diary, Little Ondine, and Abby's Choice, which offer different skincare products for different skin types and concerns.
2. Color Cosmetics: Yatsen Holding Limited also offers a wide range of high-quality color cosmetics products, such as lipsticks, eyeshadows, mascaras, foundations, and blushes. The company's color cosmetics brands include Perfect Diary, Little Ondine, and Abby's Choice, which offer different colors and finishes to cater to different preferences.
3. Personal Care: Yatsen Holding Limited also offers a range of personal care products, including hair care, body care, and fragrance. The company's personal care brands include Canmen and Little Ondine, which offer products such as shampoos, conditioners, body washes, and fragrances.
Products and Services:
Yatsen Holding Limited offers a wide range of products and services across its various segments, including:
1. Skincare Products: Yatsen Holding Limited provides a range of high-quality skincare products that cater to different skin types and concerns. Its products are formulated with natural and organic ingredients and are free from harmful chemicals and additives.
2. Color Cosmetics Products: Yatsen Holding Limited's color cosmetics products are highly pigmented, long-lasting, and offer a range of colors and finishes to cater to different preferences. Its products are also formulated with natural and organic ingredients and are free from harmful chemicals and additives.
3. Personal Care Products: Yatsen Holding Limited offers a range of personal care products, including hair care, body care, and fragrance. Its products are designed to nourish and protect the skin and hair while providing a pleasant sensory experience.
4. Online and Offline Services: Yatsen Holding Limited offers its products online and offline, through various international e-commerce platforms such as Tmall, JD.com, and Amazon, as well as through its website and mobile app. The company also operates various physical retail stores across China, offering customers the opportunity to try out the products and receive personalized recommendations and advice from beauty consultants.
In summary, Yatsen Holding Limited offers an extensive range of high-quality cosmetics products across different segments, catering to different customer preferences and needs. The company's focus on natural and organic ingredients, innovation, and customer-centric approach has enabled it to gain a loyal customer base and establish itself as a leading player in the Chinese cosmetics industry.