Yeti Holdings Inc's Business Segments

Yeti Holdings Inc., commonly known as Yeti, is an American outdoor lifestyle brand that designs, manufactures, and markets high-quality products. The company was founded in 2006 by brothers Roy and Ryan Seiders in Austin, Texas, with a vision to create durable and performance-driven coolers that can withstand rugged outdoor environments. Over the years, Yeti has expanded its product line to include a wide range of outdoor gear and accessories for various activities such as hunting, fishing, camping, and more.

Yeti is renowned for its innovative and industry-leading products, particularly its coolers. The company's coolers are known for their exceptional ice retention capabilities, robust construction, and rugged design. Yeti coolers are manufactured using rotomolded polyethylene, a high-strength material that provides excellent insulation and durability. These coolers have become highly sought after by outdoor enthusiasts, professionals, and even the military, as they can keep ice frozen for several days, making them ideal for extended trips in remote locations.

Beyond coolers, Yeti has diversified its product portfolio to include stainless steel drinkware, soft-sided coolers, bags, backpacks, outdoor chairs, apparel, and other accessories. Their drinkware range includes tumblers, mugs, bottles, and jugs that are designed to keep beverages hot or cold for extended periods. Yeti's drinkware products utilize double-wall vacuum insulation and durable construction, making them suitable for both outdoor adventures and everyday use.

Yeti's commitment to product quality and customer satisfaction has contributed to its immense popularity among outdoor enthusiasts. The company prides itself on its attention to detail, rigorous testing procedures, and its ability to deliver products that meet the demands of the toughest conditions. Yeti's products are engineered to withstand extreme temperatures, impacts, and other challenging elements, ensuring that they can withstand rugged outdoor use.

In addition to its product line, Yeti has also cultivated a strong brand image through its marketing efforts. The company sponsors various outdoor events, sports teams, and individual athletes to promote its products and engage with its target market. Yeti's logo, a silhouette of a yeti, has become synonymous with durability, reliability, and high performance in outdoor gear.

Yeti's success has translated into significant financial growth. The company went public in 2018 and its shares are traded on the New York Stock Exchange under the ticker symbol YETI. It continues to expand its presence in the outdoor market, both domestically and internationally, through a combination of direct-to-consumer sales channels, partnerships with retailers, and e-commerce platforms.

Overall, Yeti Holdings Inc. has established itself as a premier brand in the outdoor industry, known for its innovative and superior-quality products. With a focus on durability, performance, and customer satisfaction, Yeti continues to captivate outdoor enthusiasts and adventurers around the world.

The registrant operates a single reportable operating segment, offering products through a multi-channel strategy that includes wholesale and direct-to-consumer (DTC) channels across the United States, Canada, Australia, New Zealand, the United Kingdom, Europe, and Japan. In 2025, the DTC channel represented 60% of net sales, while the wholesale channel accounted for 40%. The wholesale channel comprises sales to major U.S. retailers such as Dick’s Sporting Goods, REI, Academy Sports + Outdoors, Bass Pro Shops, Ace Hardware, Scheels, and Tractor Supply Company, as well as independent retail partners globally. Key international retailers include FGL Sports and SportChek in Canada, BCF and Rebel in Australia, and GO Outdoors in the United Kingdom. The registrant provides customized products with licensed marks to select wholesale partners and through its corporate sales program, primarily within the DTC channel. The DTC channel encompasses sales via company websites, YETI Authorized on Amazon Marketplace, and retail stores, facilitating direct customer interaction and brand engagement. The registrant’s products serve diverse markets, including outdoor, housewares, home and garden, outdoor living, industrial, and commercial sectors. In 2025, U.S. net sales accounted for approximately 79% of total net sales, with international sales comprising 21%. As of January 3, 2026, the registrant distributed products through approximately 5,300 retail partners worldwide, with no single customer representing 10% or more of gross sales in 2025.