What are Willamette Valley Vineyards Inc's Business Segments?
The Company has identified two operating segments, direct sales and distributor
sales, based upon their different distribution channels, margins and selling
strategies. Direct sales includes retail sales in our tasting room and remote
sites, wine club sales, on-site events, kitchen and catering sales and other
sales made directly to the consumer without the use of an intermediary. Distributor
sales include all sales through a third party where prices are given at a wholesale
rate.
Under its Willamette Valley Vineyards label, the Company produces and sells
the following types of wine in 750 ml bottles: Pinot Noir, the brand’s
flagship and its largest selling varietal in 2015, $22 to $100 per bottle; Chardonnay,
$25 to $45 per bottle; Pinot Gris, $16 per bottle; Rose, $24 per bottle; and
Riesling, $14 per bottle (all bottle prices included herein are the suggested
retail prices). The Company’s mission for this brand is to become the
premier producer of Pinot Noir from the Pacific Northwest.
|