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Winnebago Industries Inc's Business Segments
Winnebago Industries Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q3 FY2026
Reportable Segments
3
Largest Segment
Motorhome RV
Total Revenue
$ 699
Regions Reported
-
Revenue Share by Reportable Segment - Q3 FY2026
- Motorhome RV45.9%
- Towable RV39.3%
- Marine13.2%
Revenue by Reportable Segment - Q3 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Motorhome RV | $ 321 | 45.9% |
| Towable RV | $ 275 | 39.3% |
| Marine | $ 92 | 13.2% |
Revenue by Product & Service Category - Q3 FY2026
- Class C and Other21.9%
- Travel Trailer21.1%
- Fifth Wheel17%
- Class a15.6%
- Class B8.5%
- Product and Service, Other1.2%
Revenue by Product & Service Category - Q3 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Class C and Other | $ 153 | 21.9% |
| Travel Trailer | $ 147 | 21.1% |
| Fifth Wheel | $ 119 | 17% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
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Description of Winnebago Industries Inc
Winnebago Industries, Inc., headquartered in Forest City, Iowa, is a leading
United States manufacturer of RVs used primarily in leisure travel and outdoor
recreation activities.
As a result of our motorhome manufacturing capabilities, equipment and facilities,
we use our incremental capacity to manufacture product for outside customers.
Other products manufactured by us consist primarily of OEM parts, including
extruded aluminum and other component products for other manufacturers and commercial
vehicles.
We own facilities in Middlebury, Indiana, where we manufacture travel trailers
and fifth wheel RVs.
We were incorporated under the laws of the state of Iowa on February 12, 1958, and adopted our present name on February 28, 1961. Our executive offices are located at 605 West Crystal Lake Road in Forest City, Iowa. Our telephone number is (641) 585-3535.
Winnebago Industries, Inc. is a prominent manufacturer in the recreational vehicle (RV) industry, known for its diverse range of products and services tailored to the needs of outdoor enthusiasts. The company specializes in the design and production of motorhomes, travel trailers, fifth-wheel trailers, and various accessories that enhance the camping and recreational experience. Below is an extensive overview of the segments, products, services, and international operations of Winnebago Industries.
Segments
Winnebago Industries operates through several key segments:
1. Motorhomes: This segment represents a significant portion of Winnebagos product lineup. The company produces various types of motorhomes, including Class A, Class B, and Class C models. Each of these categories caters to different consumer preferences, with Class A typically being the largest and most luxurious, Class B (often referred to as camper vans) being compact and versatile, and Class C providing a mix of functionality and affordability.
2. Towable RVs: Winnebago also manufactures a range of towable recreational vehicles, including travel trailers and fifth-wheel trailers. These products are designed to be towed by trucks and SUVs and appeal to consumers seeking flexibility in their camping and travel options.
3. Commercial Vehicles: In addition to recreational products, Winnebago Industries has a line of commercial vehicles. These vehicles may include specialty models for various professional applications, like mobile offices or healthcare units.
4. Accessories and Parts: The company offers a range of accessories, parts, and aftermarket products. These include items such as awnings, towing equipment, and other RV accessories that enhance functionality and comfort for users.
Products
Winnebago Industries offers a comprehensive portfolio of RVs and related products under different brand names and lines:
1. Winnebago: The flagship brand known for its high-quality motorhomes, including the luxurious Grand Tour and Vista lines, as well as the more compact Travato in the Class B segment.
2. Itasca: A former line that included Class A and Class C motorhomes, which featured models like the Suncruiser and Cambria. (Note: The Itasca brand was phased out in recent years, consolidating products under the Winnebago name.)
3. Grand Design RV: A subsidiary of Winnebago that emphasizes high-end towable RVs, such as the Reflection and Solitude lines. Grand Design has positioned itself in the premium segment of the towable market.
4. Newmar: Acquired by Winnebago, Newmar is renowned for its luxury Class A motorhomes. The brand is recognized for its quality craftsmanship and innovative designs, including the Essex and King Aire models.
5. Travel Trailers and Fifth Wheels: Winnebago’s towable products encompass a variety of models designed for different uses, such as the Micro Minnie series, which targets lightweight and accessible designs for broader consumer segments.
Services
Winnebago Industries provides an array of services to support its products and enhance customer satisfaction:
1. Customer Support and Service: Winnebago has established a robust customer service network that includes support for warranty claims, repairs, and maintenance. The company’s dedicated staff assists customers in resolving issues and ensuring their RVs are in optimal condition.
2. Financing and Insurance: The company partners with various financial institutions to offer financing options tailored to RV purchases. Additionally, it provides information on RV insurance and protection plans to safeguard investments.
3. Education and Training: Winnebago offers resources such as seminars and workshops for new RV owners, focusing on best practices for operation, maintenance, and exploring the RV lifestyle.
4. Custom Accessories and Upgrades: Consumers can enhance their recreational vehicles with custom accessories, including entertainment systems, solar power options, and upgraded interiors, allowing for personalization to suit individual needs.
International Operations
Winnebago Industries is actively pursuing international markets to expand its reach beyond the U.S. While the core of its operations remains in North America, the company has recognized the growing global demand for RVs and has taken steps to introduce its products to various international markets.
1. Canada: Winnebago has a well-established presence in Canada, offering a similar range of products as in the U.S. The Canadian RV market has seen significant growth, and Winnebago leverages this by providing its motorhomes and towable products to Canadian consumers.
2. Europe: The company has begun to explore opportunities in European markets, where there is a rising interest in recreational vehicle travel, particularly among tourists and local adventurers. Winnebago’s strategy may involve partnerships with local distributors to better service European consumers, adapting products to meet regional preferences and regulations.
3. Australia and New Zealand: Winnebago has also looked into expanding into Australia and New Zealand, where the RV culture is robust. The company aims to capitalize on the outdoor lifestyle popular in these regions, focusing on tailored products that can withstand varying climates and terrain.
4. Other Global Markets: Discussions around entering markets in Asia and Latin America have also taken place. As interest in outdoor and mobile living increases globally, Winnebago is strategically assessing opportunities for growth.
Through these strategic segments, diverse product offerings, comprehensive services, and growing international ambitions, Winnebago Industries continues to maintain its status as a leading player in the recreational vehicle industry.
Segments
Winnebago Industries operates through several key segments:
1. Motorhomes: This segment represents a significant portion of Winnebagos product lineup. The company produces various types of motorhomes, including Class A, Class B, and Class C models. Each of these categories caters to different consumer preferences, with Class A typically being the largest and most luxurious, Class B (often referred to as camper vans) being compact and versatile, and Class C providing a mix of functionality and affordability.
2. Towable RVs: Winnebago also manufactures a range of towable recreational vehicles, including travel trailers and fifth-wheel trailers. These products are designed to be towed by trucks and SUVs and appeal to consumers seeking flexibility in their camping and travel options.
3. Commercial Vehicles: In addition to recreational products, Winnebago Industries has a line of commercial vehicles. These vehicles may include specialty models for various professional applications, like mobile offices or healthcare units.
4. Accessories and Parts: The company offers a range of accessories, parts, and aftermarket products. These include items such as awnings, towing equipment, and other RV accessories that enhance functionality and comfort for users.
Products
Winnebago Industries offers a comprehensive portfolio of RVs and related products under different brand names and lines:
1. Winnebago: The flagship brand known for its high-quality motorhomes, including the luxurious Grand Tour and Vista lines, as well as the more compact Travato in the Class B segment.
2. Itasca: A former line that included Class A and Class C motorhomes, which featured models like the Suncruiser and Cambria. (Note: The Itasca brand was phased out in recent years, consolidating products under the Winnebago name.)
3. Grand Design RV: A subsidiary of Winnebago that emphasizes high-end towable RVs, such as the Reflection and Solitude lines. Grand Design has positioned itself in the premium segment of the towable market.
4. Newmar: Acquired by Winnebago, Newmar is renowned for its luxury Class A motorhomes. The brand is recognized for its quality craftsmanship and innovative designs, including the Essex and King Aire models.
5. Travel Trailers and Fifth Wheels: Winnebago’s towable products encompass a variety of models designed for different uses, such as the Micro Minnie series, which targets lightweight and accessible designs for broader consumer segments.
Services
Winnebago Industries provides an array of services to support its products and enhance customer satisfaction:
1. Customer Support and Service: Winnebago has established a robust customer service network that includes support for warranty claims, repairs, and maintenance. The company’s dedicated staff assists customers in resolving issues and ensuring their RVs are in optimal condition.
2. Financing and Insurance: The company partners with various financial institutions to offer financing options tailored to RV purchases. Additionally, it provides information on RV insurance and protection plans to safeguard investments.
3. Education and Training: Winnebago offers resources such as seminars and workshops for new RV owners, focusing on best practices for operation, maintenance, and exploring the RV lifestyle.
4. Custom Accessories and Upgrades: Consumers can enhance their recreational vehicles with custom accessories, including entertainment systems, solar power options, and upgraded interiors, allowing for personalization to suit individual needs.
International Operations
Winnebago Industries is actively pursuing international markets to expand its reach beyond the U.S. While the core of its operations remains in North America, the company has recognized the growing global demand for RVs and has taken steps to introduce its products to various international markets.
1. Canada: Winnebago has a well-established presence in Canada, offering a similar range of products as in the U.S. The Canadian RV market has seen significant growth, and Winnebago leverages this by providing its motorhomes and towable products to Canadian consumers.
2. Europe: The company has begun to explore opportunities in European markets, where there is a rising interest in recreational vehicle travel, particularly among tourists and local adventurers. Winnebago’s strategy may involve partnerships with local distributors to better service European consumers, adapting products to meet regional preferences and regulations.
3. Australia and New Zealand: Winnebago has also looked into expanding into Australia and New Zealand, where the RV culture is robust. The company aims to capitalize on the outdoor lifestyle popular in these regions, focusing on tailored products that can withstand varying climates and terrain.
4. Other Global Markets: Discussions around entering markets in Asia and Latin America have also taken place. As interest in outdoor and mobile living increases globally, Winnebago is strategically assessing opportunities for growth.
Through these strategic segments, diverse product offerings, comprehensive services, and growing international ambitions, Winnebago Industries continues to maintain its status as a leading player in the recreational vehicle industry.