Description of Vera Bradley Inc's Business Segments
Vera Bradley Inc's reported revenue by business segment and by geographic region, normalized against the consolidated income statement. Free below: current-quarter segment and regional revenue mix. Subscriber access adds the full segment history and operating income by segment.
Revenue Share by Business Segment — Q1 ((May 02 2026))
- Direct81.8%
- Bags47%
- Bags Direct35.9%
- Travel25.9%
- Travel Direct22.1%
- Indirect19.8%
- Transferred At Point In Time Indirect18.1%
- Accessories16%
- Accessories Direct13.4%
- Bags Indirect11.1%
- Home6%
- Home Direct5.7%
- Other4.4%
- Travel Indirect3.9%
- Accessories Indirect2.6%
- Other Direct2.6%
- Apparel Footwear2.2%
- Apparel Footwear Direct2.1%
- Other Indirect1.7%
- Transferred Over Time Indirect1.6%
- Home Indirect0.4%
- Apparel Footwear Indirect0.1%
Revenue by Business Segment — Q1 ((May 02 2026))
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Direct | $ 45 | 81.8% |
| Bags | $ 26 | 47% |
| Bags Direct | $ 20 | 35.9% |
| Travel | $ 14 | 25.9% |
| Travel Direct | $ 12 | 22.1% |
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Vera Bradley Inc's Business Overview
We introduce new collections approximately eight times per year. Each launch typically consists of two to five signature cotton-quilted patterns that coordinate with smaller prints in the cotton-quilted fabric, as well as other fabrications including microfiber, leather, faux leather, and Preppy Poly and patterns in Streeterville and Lighten-Up, many of which are also available in solid colors. These signature patterns, coordinating patterns, and solids are incorporated into the designs of a wide range of products, including bags, accessories, and travel items, that are part of the core collection release. These collections typically include classic styles, updates to existing designs, and new product introductions.
To keep our assortment current and fresh, and to focus our inventory investments
on our best performers, we discontinue patterns and fabrications as necessary.
We sell our remaining inventory of retired products primarily through our website,
factory outlet stores, our annual outlet sale and third party liquidators.
Accessories. Accessories include fashion accessories such as wallets, wristlets, eyeglass cases, jewelry, and scarves and various technology accessories. Our accessories are attractively priced and allow the consumer to include some color in her wardrobe, even if tucked into another bag. Our product development team consistently updates the accessories assortment based on consumer demand and fashion trends.
Travel. Our travel product category includes rolling luggage, cosmetics, travel
and packing accessories, and travel bags which includes our iconic duffel and
weekend bags. The first Vera Bradley product offering included duffel bags,
which consistently have been a strong performer. We believe their popularity,
as well as the appeal of our other travel items, results from our vibrant designs,
functional styles, and lightweight fabrications.
Home. Our home category includes textiles, including throw blankets, beach towels,
and comforters, wellness and beauty, as well as items such as mugs and tumblers.
