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Vera Bradley, Inc.  (VRA)
Other Ticker:  
 
    Sector  Consumer Discretionary    Industry Apparel, Footwear & Accessories
 
 


Vera Bradley, Inc. Segments

 
 

Business Segments I. Quarter
Revenues
(in millions $)
(May 05 2018)
%
(of total Revenues)
I. Quarter
Income
(in millions $)
(May 05 2018)
%
(Profit Margin)
Total
86.59 100 % -1.37 -

• View Income Statement • View Competition by Segment • View Annual Report

Growth rates by Segment I. Quarter
Y/Y Revenue
%
(May 05 2018)
Q/Q Revenue
%
I. Quarter
Y/Y Income
%
(May 05 2018)
Q/Q Income
%
Total
-31.64 % -24.11 % - -

• View Growth rates • View Competitors Segment Growth • View Market Share

To get more information on Vera Bradley's Total segment. Select each division with the arrow.

  Vera Bradley's

Business Segments Description



We introduce new collections approximately eight times per year. Each launch typically consists of two to five signature cotton-quilted patterns that coordinate with smaller prints in the cotton-quilted fabric, as well as other fabrications including microfiber, leather, faux leather, and Preppy Poly and patterns in Streeterville and Lighten-Up, many of which are also available in solid colors. These signature patterns, coordinating patterns, and solids are incorporated into the designs of a wide range of products, including bags, accessories, and travel items, that are part of the core collection release. These collections typically include classic styles, updates to existing designs, and new product introductions.


To keep our assortment current and fresh, and to focus our inventory investments on our best performers, we discontinue patterns and fabrications as necessary. We sell our remaining inventory of retired products primarily through our website, factory outlet stores, our annual outlet sale and third party liquidators.

Accessories. Accessories include fashion accessories such as wallets, wristlets, eyeglass cases, jewelry, and scarves and various technology accessories. Our accessories are attractively priced and allow the consumer to include some color in her wardrobe, even if tucked into another bag. Our product development team consistently updates the accessories assortment based on consumer demand and fashion trends.


Travel. Our travel product category includes rolling luggage, cosmetics, travel and packing accessories, and travel bags which includes our iconic duffel and weekend bags. The first Vera Bradley product offering included duffel bags, which consistently have been a strong performer. We believe their popularity, as well as the appeal of our other travel items, results from our vibrant designs, functional styles, and lightweight fabrications.


Home. Our home category includes textiles, including throw blankets, beach towels, and comforters, wellness and beauty, as well as items such as mugs and tumblers.

   

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