Telenav Inc's Business Segments
Telenav Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Telenav Inc does not report a distinct business-segment axis in its filings - its disaggregated revenue is disclosed by product and service category instead. See the Product & Service breakdown below.
Revenue by Product & Service Category - FY
- Product81.2%
- Service18.8%
Revenue by Product & Service Category - FY
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Product | $ 53 | 81.2% |
| Service | $ 12 | 18.8% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
Description of Telenav Inc
Telenav is a leading provider of location-based platform services. These services consist of our automotive and mobile navigation platform and our advertising delivery platform. Our auto and mobile navigation platform allows Telenav to deliver enhanced location-based services to auto manufacturers, developers and end users through various distribution channels, including wireless carriers. Our advertising delivery platform delivers highly targeted advertising services leveraging our location expertise. We report operating results in three business segments: automotive, advertising and mobile navigation.
For our automotive segment customers, we offer our auto and mobile navigation
platform services to vehicle manufacturers and original equipment manufacturers,
or OEMs, for distribution with their vehicles. Our primary automotive customer
to date, Ford Motor Company, or Ford, currently distributes our embedded, or
on-board, product as an optional feature with all of its models in the U.S.
Our automotive products are now included on models manufactured in the U.S.,
Canada, Mexico, Europe and China, as well as offered in models in South America,
Australia and New Zealand. In January 2014 we entered into an agreement with
General Motors Corporation, or GM, for integration of our on-board and connected
navigation solutions in its vehicles, which we expect to launch in model year
2017. Our relationship with GM also includes our mobile phone-based wireless
connectivity, or brought-in, services for vehicles. In January 2015, GM launched
the new version of its OnStar RemoteLink® mobile application powered by
our location-based services platform, which includes mapping and one-box search.
In July 2015, we and Toyota Motor Corporation, or Toyota, announced a partnership
for brought-in navigation services where our Scout GPS Link will be available
first in the model year 2016 Toyota Tacoma, and subsequently in other Entune™
Audio Plus equipped model year 2016 Toyota vehicles in the United States. We
believe our history as a supplier of cloud-based navigation services provides
a unique advantage in the automotive navigation marketplace over our competitors.
Automotive Navigation Services and Products
Industry Background
The automotive industry is undergoing a transformative shift in how technology is developed and integrated into vehicles. Historically, automotive systems—such as radios, air conditioning, and braking—operated independently, allowing multiple third-party suppliers to contribute. However, the demand for more integrated and feature-rich solutions is changing this landscape. Modern vehicles are increasingly being equipped with integrated infotainment systems that provide comprehensive navigation services combined with real-time data connectivity, including traffic updates and weather information. This evolution is reflected in consumer preferences, as more automakers offer navigational technology as a standard feature rather than an optional add-on.
Automotive navigation solutions can generally be categorized into two types: On-board systems, where essential navigation functions are integrated directly into the vehicle without the need for internet access, and Brought-in systems, which utilize external devices (like smartphones) to provide navigation through the vehicles interface.
Industry Challenges
Consumer expectations for in-car connectivity have risen dramatically with the proliferation of mobile internet. Traditional navigation systems, often limited to static data, struggle to compete with mobile solutions that allow for continuous updates and real-time data access. The challenge for automobile manufacturers lies in integrating these advanced capabilities safely into vehicles while maintaining the driver’s focus on the road. As tech giants like Apple (CarPlay) and Google (Open Automotive Alliance) enter the automotive sector, they potentially diminish traditional brand loyalty, compelling manufacturers to seek innovative partnerships.
Competitive Strengths
Telenav has successfully positioned itself as a trusted partner for major automotive manufacturers (OEMs) like Ford, GM, and Toyota. With a solid background in executing mobile navigation solutions, Telenav leverages its expertise in client management and technology to address the challenges faced by manufacturers. The company focuses on delivering tailored navigation solutions that enhance the driving experience while ensuring safety and connectivity.
Automotive Services and Products
Telenav entered the automotive navigation sector in 2008, launching its first brought-in navigation product with Ford for the 2010 model year. Currently, its offerings encompass:
- On-board GPS Navigation: Integrated into Fords SYNC™ systems, Telenav provides navigation software equipped with real-time updates for traffic and search functionalities.
- Connected Services: In partnership with GM, beginning with model year 2017 vehicles, Telenavs technologies offer embedded and connected navigation services projected to reach over 100 countries.
- Scout GPS Link: This service was developed for Toyotas Entune™ Audio Plus, providing locations-based services and enriching the in-car navigation experience.
Through collaborations with OEMs like Delphi and manufacturers such as Great Wall Motors in China, Telenav supports both on-board and brought-in navigation solutions, allowing flexibility and customization based on regional requirements and different consumer behaviors.
Overall Offerings
Telenav’s navigation services are designed for both on-board and brought-in scenarios, integrating real-time data such as traffic conditions, fuel prices, and Points of Interest (POIs) to enhance the driver experience. As the automotive industry moves toward always connectedvehicles, Telenav is expanding its offerings to include personalized services.
Advertising Network Services
Industry Background
The rapid growth of mobile device usage has emerged as a pivotal point for mobile advertising, enabling brand new consumer interactions. Mobile advertising allows advertisers to engage their audience in real-time, leveraging key advantages over traditional methods such as precision targeting based on demographic and geographic factors.
Industry Challenges
With the dynamic nature of mobile advertising, companies face challenges in establishing valuable return on investment (ROI) metrics. Advertisers need to navigate a complex landscape of ad networks, exchanges, and demand-side platforms while ensuring the effectiveness of their campaigns through actionable analytics.
Competitive Strengths
Telenav has carved a niche in the mobile advertising space by integrating location intelligence with comprehensive audience targeting capabilities. Their proprietary Location Score Index differentiates high-accuracy ad impressions, enhancing the efficacy of location-based advertising campaigns.
Services and Products
Telenav’s advertising services include:
- Creatives: A diverse range of ad formats, including static, dynamic, and rich media, enabling easy localization for national brands.
- Targeting Capabilities: Tools designed for audience and proximity targeting, allowing marketers to drive engagement effectively and boost foot traffic to stores.
- Analytics and Reporting: Comprehensive reporting services provide advertisers visibility into campaign performance, informing strategic decisions.
Platform and Architecture
Telenavs infrastructure is heavily reliant on cloud services, primarily utilizing Amazon Web Services (AWS), which allows for scalable, high-performance hosting solutions. Their systems are built to maximize uptime and provide agility for advertisers and OEMs alike, especially amid fluctuating demand.
International Operations
Telenav’s partnerships extend globally, with significant collaborations not only in North America but also in markets such as China, where recent product launches with Great Wall Motors represent a growing international footprint. The scope of their services aims to transcend borders, ensuring that Telenavs innovative navigation and advertising solutions adapt to varying consumer needs and technological advancements worldwide.
In summary, Telenav Inc. continues to be a vital player in the automotive navigation and advertising space, driving innovations that cater to both drivers needs and advertisers’ targets on a global scale.