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Description of Summer Infant's Business Segments
Summer Infant's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Reportable Segments
-
Largest Segment
-
Total Revenue
$ 34
Countrys Reported
2
Revenue Share by Country -
- US94.1%
- Canada Europe South America Mexico Asia and Middle East5.9%
Revenue by Geographic Country -
| Country | Revenue (Millions) | % of Total |
|---|---|---|
| US | $ 32 | 94.1% |
| Canada Europe South America Mexico Asia and Middle East | $ 2 | 5.9% |
Summer Infant's Business Overview
Overview of Summer Infant, Inc.
Summer Infant, Inc. is a leading provider of juvenile products, specializing in several categories including monitoring, safety, nursery items, baby gear, and feeding products. The company has built a robust portfolio of over 1,100 products marketed under strong brands such as Summer Infant®, Born Free®, SwaddleMe®, and Kiddopotamus®. These brands are designed to cater to the needs of parents and caregivers, providing them with innovative, high-quality solutions for their children.
Product Segments
1. Monitoring Products
Summer Infant has made significant strides in the monitoring segment since it first launched its monitors in 2001. These products are known for their premium quality, ease of use, and innovative features. The company offers a variety of monitoring solutions including:
- Audio Monitors: Allow parents to listen in on their child from a distance.
- Video Monitors: Provide visual access to the child, enhancing parental assurance.
- Internet Accessible Monitors: Enable parents to view their child remotely via a smartphone or a computer.
- Wearable Monitors: A recent addition that allows for direct attachment to the child for real-time monitoring.
The design of these monitors focuses on high-quality components, assuring parents that they can stay connected with their babies anytime and anywhere.
Safety Products
Summer Infant is a North American leader in the safety product category, particularly notable for its extensive collection of safety gates. With over 30 different styles, these gates cover various consumer price points and have been designed with consumer needs in mind. Key initiatives include:
- Safety Gate Selector Tool: This innovative online tool assists consumers in selecting the appropriate gate according to their unique home requirements, reducing returns and improving customer satisfaction.
- HomeSafe by Summer: A line of home safety products expanding distribution channels, allowing entry into home centers and pet care sectors.
- My Size Potty™: A unique potty product launched in 2015, designed to resemble a full-size toilet, combining functionality with a fun reward system.
- Bathing Products: Over the years, the company has introduced various bathing solutions, such as the Keep Me Warm Baby Bath, which enhances comfort during bath time.
Nursery Products
The nursery segment is centered around the brand SwaddleMe®, known for its innovative wearable blankets that promote safe sleep for infants. The product line also includes travel accessories, soothers, and bedding. With a new co-branded product line launched in 2015, Summer Infant has succeeded in positioning itself in high-end department stores and specialty retailers.
Baby Gear
Beginning with its Bouncy Seat in 1985, Summer Infant has expanded its baby gear range to encompass high chairs, playards, bassinets, and strollers. Recent innovations include:
- 3D Lite™ Convenience Stroller: Launched in 2014, it was followed by additions like the 3D-one™ and 3D flip™, which are lightweight and feature-rich.
- 3Dtwo™ Dual Stroller: Expected to launch in 2016, this stroller is designed for two children with features catering to convenience and portability.
- Pop n Play Portable Playard: Introduced in 2014, it caters to parents need for portable solutions, being lightweight and easily foldable.
Feeding Products
Acquiring the Born Free® brand in 2011 allowed Summer Infant to address the feeding market effectively. Notable products include:
- Born Free® Bottle: The flagship product, complemented by a selection of pacifiers, drinking cups, bibs, and electronics for feeding.
- Breeze™ Bottle: Launched in fiscal 2016, this bottle features a unique two-piece design, setting it apart in the feeding market.
International Operations
Summer Infant, Inc. has established an international presence, expanding its market reach beyond North America. The company aims to leverage its strong brand portfolio and innovative product lines to penetrate various international markets. Efforts include:
- Global Distribution Networks: Collaborating with local distributors and retailers to enhance product availability.
- Market Research: Conducting extensive consumer research to tailor products to meet the preferences and standards of international customers.
- Strategic Partnerships: Forming alliances with international retailers and specialty stores to broaden market reach and brand awareness.
Conclusion
With a diverse product portfolio spanning monitoring systems, safety solutions, nursery essentials, baby gear, and feeding products, Summer Infant, Inc. continues to innovate and expand its offerings to meet the needs of modern families. The companys commitment to quality and safety, complemented by strategic international operations, positions it as a leader in the juvenile products industry.
Summer Infant, Inc. is a leading provider of juvenile products, specializing in several categories including monitoring, safety, nursery items, baby gear, and feeding products. The company has built a robust portfolio of over 1,100 products marketed under strong brands such as Summer Infant®, Born Free®, SwaddleMe®, and Kiddopotamus®. These brands are designed to cater to the needs of parents and caregivers, providing them with innovative, high-quality solutions for their children.
Product Segments
1. Monitoring Products
Summer Infant has made significant strides in the monitoring segment since it first launched its monitors in 2001. These products are known for their premium quality, ease of use, and innovative features. The company offers a variety of monitoring solutions including:
- Audio Monitors: Allow parents to listen in on their child from a distance.
- Video Monitors: Provide visual access to the child, enhancing parental assurance.
- Internet Accessible Monitors: Enable parents to view their child remotely via a smartphone or a computer.
- Wearable Monitors: A recent addition that allows for direct attachment to the child for real-time monitoring.
The design of these monitors focuses on high-quality components, assuring parents that they can stay connected with their babies anytime and anywhere.
Safety Products
Summer Infant is a North American leader in the safety product category, particularly notable for its extensive collection of safety gates. With over 30 different styles, these gates cover various consumer price points and have been designed with consumer needs in mind. Key initiatives include:
- Safety Gate Selector Tool: This innovative online tool assists consumers in selecting the appropriate gate according to their unique home requirements, reducing returns and improving customer satisfaction.
- HomeSafe by Summer: A line of home safety products expanding distribution channels, allowing entry into home centers and pet care sectors.
- My Size Potty™: A unique potty product launched in 2015, designed to resemble a full-size toilet, combining functionality with a fun reward system.
- Bathing Products: Over the years, the company has introduced various bathing solutions, such as the Keep Me Warm Baby Bath, which enhances comfort during bath time.
Nursery Products
The nursery segment is centered around the brand SwaddleMe®, known for its innovative wearable blankets that promote safe sleep for infants. The product line also includes travel accessories, soothers, and bedding. With a new co-branded product line launched in 2015, Summer Infant has succeeded in positioning itself in high-end department stores and specialty retailers.
Baby Gear
Beginning with its Bouncy Seat in 1985, Summer Infant has expanded its baby gear range to encompass high chairs, playards, bassinets, and strollers. Recent innovations include:
- 3D Lite™ Convenience Stroller: Launched in 2014, it was followed by additions like the 3D-one™ and 3D flip™, which are lightweight and feature-rich.
- 3Dtwo™ Dual Stroller: Expected to launch in 2016, this stroller is designed for two children with features catering to convenience and portability.
- Pop n Play Portable Playard: Introduced in 2014, it caters to parents need for portable solutions, being lightweight and easily foldable.
Feeding Products
Acquiring the Born Free® brand in 2011 allowed Summer Infant to address the feeding market effectively. Notable products include:
- Born Free® Bottle: The flagship product, complemented by a selection of pacifiers, drinking cups, bibs, and electronics for feeding.
- Breeze™ Bottle: Launched in fiscal 2016, this bottle features a unique two-piece design, setting it apart in the feeding market.
International Operations
Summer Infant, Inc. has established an international presence, expanding its market reach beyond North America. The company aims to leverage its strong brand portfolio and innovative product lines to penetrate various international markets. Efforts include:
- Global Distribution Networks: Collaborating with local distributors and retailers to enhance product availability.
- Market Research: Conducting extensive consumer research to tailor products to meet the preferences and standards of international customers.
- Strategic Partnerships: Forming alliances with international retailers and specialty stores to broaden market reach and brand awareness.
Conclusion
With a diverse product portfolio spanning monitoring systems, safety solutions, nursery essentials, baby gear, and feeding products, Summer Infant, Inc. continues to innovate and expand its offerings to meet the needs of modern families. The companys commitment to quality and safety, complemented by strategic international operations, positions it as a leader in the juvenile products industry.