Description of Scotts Miracle Gro Co's Business Segments
We divide our business into the following reportable segments:
U.S. Consumer
Europe Consumer
Other
Lawn Care: The lawn care category is designed to help consumers obtain and
enjoy the lawn they want. In the United States and Canada, products within this
category include lawn fertilizer products under the Scotts® and Turf Builder®
brand names; grass seed products under the Scotts®, Turf Builder®, EZ
Seed®, Water Smart® and PatchMaster® brand names; and lawn-related
weed, pest and disease control products primarily under the Scotts® brand
name, including sub-brands such as GrubEx®. A similar range of products
is marketed in Europe and Australia under a variety of brands such as EverGreen®,
Fertiligène®, Substral®, Miracle-Gro® Patch Magic®, Weedol®,
Pathclear®, KB® and Celaflor®. The lawn care category also includes
spreaders and other durables under the Scotts® brand name, including Turf
Builder® EdgeGuard® spreaders, Snap® spreaders and Handy Green®
II handheld spreaders. In addition, we market outdoor cleaners under the Scotts®
OxiCleanTM3 brand name.
Gardening and Landscape: The gardening and landscape category is designed to
help consumers grow and enjoy flower and vegetable gardens and beautify landscaped
areas. This category also includes our recent entry into hydroponic, i.e., soil
less, gardening. In the United States, products within this category include
a complete line of water-soluble plant foods under the Miracle-Gro® brand
and sub-brands such as LiquaFeed®, continuous-release plant foods under
the Miracle-Gro®, Scotts® and Osmocote® brands and sub-brands of
Miracle-Gro® such as Shake ‘N Feed®; potting mixes and garden
soils under the Miracle-Gro®, Scotts®, Hyponex®, Earthgro® and
SuperSoil® brand names; mulch and decorative groundcover products under
the Scotts® brand, including the sub-brands Nature Scapes®, Earthgro®
and Hyponex®; plant-related pest and disease control products under the
Ortho® brand; organic garden products under the Miracle-Gro® Organic
Choice®, Nature’s Care®, Scotts®, Whitney Farms® and EcoScraps®
brand names; live goods and seeding solutions under the Miracle-Gro® brand
and Gro-ables® sub-brand; and hydroponic gardening products under the General
Hydroponics®, Gavita® and AeroGarden® brand names. Internationally,
similar products are marketed under the Miracle-Gro®, Fertiligène®,
Substral®, KB®, Celaflor®, ASEF®, Scotts®, Scotts EcoSense®,
Naturen®, Miracle-Gro® Organic Choice® and Fafard® brand names.
Controls: The controls category is designed to help consumers protect their
homes from pests and maintain external home areas. In the United States, insect
control products are marketed under the Ortho® brand name, including Ortho
Max®, Home Defense Max® and Bug B Gon Max® sub-brands; rodent control
products are marketed under the Tomcat® and Ortho® brands; selective
weed control products are marketed under the Ortho® Weed B Gon® sub-brand;
and non-selective weed control products are marketed under the Roundup®
and Groundclear® brand names. Internationally, products within this category
are marketed under the Nexa Lotte®, Fertiligène®, KB®, Home
Defence®, Home Defense®, Weedol®, Pathclear® and Roundup®
brands.
Intraday data delayed per exchange requirements. All quotes are in local exchange time. Intraday data delayed 15 minutes for Nasdaq, and other exchanges. Fundamental and financial data for Stocks, Sector, Industry, and Economic Indicators provided by CSIMarket.com
Disclaimer: Information provided by CSIMarket.com is for informational purposes only and does not constitute investment advice, recommendation, or solicitation to buy or sell any security.