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Sirius Xm Holdings Inc's Business Segments
Sirius Xm Holdings Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q1 FY2026
Reportable Segments
2
Largest Segment
Sirius XM
Total Revenue
$ 2,091
Regions Reported
-
Revenue Share by Reportable Segment - Q1 FY2026
- Sirius XM76%
- Pandora and Off-platform24%
Revenue by Reportable Segment - Q1 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Sirius XM | $ 1,590 | 76% |
| Pandora and Off-platform | $ 501 | 24% |
Revenue by Product & Service Category - Q1 FY2026
- Subscription and Circulation77.1%
- Advertising19.5%
- Other Revenue, Excluding Share Based Compensation3.4%
- Other revenue1.5%
Revenue by Product & Service Category - Q1 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Subscription and Circulation | $ 1,612 | 77.1% |
| Advertising | $ 407 | 19.5% |
| Other Revenue, Excluding Share Based Compensation | $ 72 | 3.4% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
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Description of Sirius Xm Holdings Inc
Sirius XM Holdings Inc. is a leading American broadcasting company, providing satellite radio services in the United States, Mexico, and Canada. The company was created in 2008 after the merger of Sirius Satellite Radio and XM Satellite Radio. They offer a range of programming, including commercial-free music, sports, news, talk shows, and entertainment.
Sirius XM has a vast portfolio of over 175 channels, including CBS Sports Radio, ESPN Radio, CNN, Fox News, and The Howard Stern Show, among many others. Their satellite radio services are delivered primarily through two satellites orbiting the earth, which ensures continuous coverage across the contiguous United States and most of Canada, as well as parts of Mexico and the Caribbean.
The company also offers online and mobile streaming services, allowing subscribers to listen to Sirius XM radio online, on the go, and through various devices like smartphones, tablets, and smart speakers. The streaming services have over 8,000 hours of on-demand content, including original programming and exclusive performances.
Sirius XM also has partnerships with several car manufacturers, including General Motors, Ford, and BMW, which offer satellite radios as factory-installed options in selected models. This has helped the company to have a significant presence in the automotive industry, which accounts for a large portion of its business.
In addition, Sirius XM has a subsidiary, Sirius XM Connected Vehicle Services, which provides connected-vehicle services to automakers and fleet operators, like SiriusXM Traffic, SiriusXM Travel Link, and SiriusXM Guardian.
The company's revenue comes primarily from subscriber fees, which are paid monthly or annually, as well as from advertising on select channels. As of December 2020, Sirius XM reported having over 34 million subscribers, making it the largest satellite radio company in the world.
Overall, Sirius XM has established itself as a dominant player in the satellite radio industry in North America, offering a diverse range of programming options and innovative technology to stay ahead of the competition.
Sirius XM has a vast portfolio of over 175 channels, including CBS Sports Radio, ESPN Radio, CNN, Fox News, and The Howard Stern Show, among many others. Their satellite radio services are delivered primarily through two satellites orbiting the earth, which ensures continuous coverage across the contiguous United States and most of Canada, as well as parts of Mexico and the Caribbean.
The company also offers online and mobile streaming services, allowing subscribers to listen to Sirius XM radio online, on the go, and through various devices like smartphones, tablets, and smart speakers. The streaming services have over 8,000 hours of on-demand content, including original programming and exclusive performances.
Sirius XM also has partnerships with several car manufacturers, including General Motors, Ford, and BMW, which offer satellite radios as factory-installed options in selected models. This has helped the company to have a significant presence in the automotive industry, which accounts for a large portion of its business.
In addition, Sirius XM has a subsidiary, Sirius XM Connected Vehicle Services, which provides connected-vehicle services to automakers and fleet operators, like SiriusXM Traffic, SiriusXM Travel Link, and SiriusXM Guardian.
The company's revenue comes primarily from subscriber fees, which are paid monthly or annually, as well as from advertising on select channels. As of December 2020, Sirius XM reported having over 34 million subscribers, making it the largest satellite radio company in the world.
Overall, Sirius XM has established itself as a dominant player in the satellite radio industry in North America, offering a diverse range of programming options and innovative technology to stay ahead of the competition.
Sirius XM Holdings Inc. is a leading provider of audio entertainment in the United States, known primarily for its satellite radio services and music streaming platforms. The companys offerings are organized into two main segments: the SiriusXM Radio segment and the SiriusXM Pandora segment.
Segments
1. SiriusXM Radio Segment
This segment focuses on providing satellite radio services to subscribers. Users gain access to a vast array of programming, which includes more than 140 channels covering diverse genres, including:
- Commercial-Free Music: Channels dedicated to various music styles, from pop and rock to country and hip-hop, without the intrusion of advertisements.
- Sports: Coverage of major sports leagues such as the NFL, MLB, NBA, and NHL, as well as dedicated sports talk shows and exclusive play-by-play broadcasts.
- News and Talk Shows: Access to major news networks and programs focusing on current events, politics, and social issues, along with talk shows featuring a range of topics.
- Entertainment: Content encompassing comedy, lifestyle programming, and celebrity interviews, providing a comprehensive media experience.
The SiriusXM Radio segment also offers a variety of subscription plans tailored to different listener needs, ranging from basic tiers to more comprehensive packages.
2. SiriusXM Pandora Segment
This segment includes personalized ad-supported streaming services alongside premium, ad-free subscription options. The Pandora platform features a rich selection of curated content, leveraging algorithms to provide recommendations based on individual users’ listening habits. This allows users access to a more tailored listening experience.
Products and Services
Sirius XM Holdings provides an extensive range of products and services that cater to various preferences and settings. Here are some notable offerings:
1. SiriusXM All Access
This comprehensive subscription plan encompasses all SiriusXM radio channels and enables access to the Pandora ad-free service. Subscribers enjoy additional features such as personalized stations, on-demand content, replays, rewinds, and live sports broadcasts—all available on multiple devices.
2. SiriusXM Select
Ideal for users who primarily want music, news, and entertainment, this plan offers access to over 130 channels, ensuring a diverse range of programming without commercials.
3. SiriusXM Essential Streaming
Designed primarily for streaming enthusiasts, this plan allows access to more than 300 channels, focusing exclusively on digital streaming without the need for satellite radio equipment.
4. SiriusXM Premier Streaming
This elite tier extends access to over 325 channels for streaming, encompassing an extensive range of commercial-free music, sports, talk shows, and entertainment options.
5. Pandora Premium and Pandora Plus
These subscription services offer varying levels of access to personalized music streaming. Pandora Plus provides an ad-supported experience, while Pandora Premium enables offline listening, on-demand content, and customizable playlists.
6. SiriusXM in the Car
The company offers a range of satellite radios specifically designed for installation in vehicles. This allows drivers and passengers to enjoy high-quality audio entertainment while on the road.
SiriusXM on Mobile
The SiriusXM mobile app enhances the listening experience by allowing subscribers to stream live radio, access on-demand content, and personalize their musical playlist on smartphones and tablets.
8. SiriusXM for Business
This commercial service provides businesses—such as restaurants, retail stores, and offices—with a selection of commercial-free music, news, and entertainment programming. It serves to create an inviting atmosphere for patrons and employees alike.
Conclusion
Overall, Sirius XM Holdings Inc. boasts a diverse portfolio of high-quality audio products and services, designed to cater to the varied needs and preferences of its customer base. The company’s commitment to providing personalized, engaging audio entertainment has solidified its reputation as a leading player in the satellite radio and audio streaming landscape in the United States. Through a combination of traditional radio, digital streaming, and specialized services for businesses, Sirius XM has established itself as a multifaceted audio entertainment provider.
Segments
1. SiriusXM Radio Segment
This segment focuses on providing satellite radio services to subscribers. Users gain access to a vast array of programming, which includes more than 140 channels covering diverse genres, including:
- Commercial-Free Music: Channels dedicated to various music styles, from pop and rock to country and hip-hop, without the intrusion of advertisements.
- Sports: Coverage of major sports leagues such as the NFL, MLB, NBA, and NHL, as well as dedicated sports talk shows and exclusive play-by-play broadcasts.
- News and Talk Shows: Access to major news networks and programs focusing on current events, politics, and social issues, along with talk shows featuring a range of topics.
- Entertainment: Content encompassing comedy, lifestyle programming, and celebrity interviews, providing a comprehensive media experience.
The SiriusXM Radio segment also offers a variety of subscription plans tailored to different listener needs, ranging from basic tiers to more comprehensive packages.
2. SiriusXM Pandora Segment
This segment includes personalized ad-supported streaming services alongside premium, ad-free subscription options. The Pandora platform features a rich selection of curated content, leveraging algorithms to provide recommendations based on individual users’ listening habits. This allows users access to a more tailored listening experience.
Products and Services
Sirius XM Holdings provides an extensive range of products and services that cater to various preferences and settings. Here are some notable offerings:
1. SiriusXM All Access
This comprehensive subscription plan encompasses all SiriusXM radio channels and enables access to the Pandora ad-free service. Subscribers enjoy additional features such as personalized stations, on-demand content, replays, rewinds, and live sports broadcasts—all available on multiple devices.
2. SiriusXM Select
Ideal for users who primarily want music, news, and entertainment, this plan offers access to over 130 channels, ensuring a diverse range of programming without commercials.
3. SiriusXM Essential Streaming
Designed primarily for streaming enthusiasts, this plan allows access to more than 300 channels, focusing exclusively on digital streaming without the need for satellite radio equipment.
4. SiriusXM Premier Streaming
This elite tier extends access to over 325 channels for streaming, encompassing an extensive range of commercial-free music, sports, talk shows, and entertainment options.
5. Pandora Premium and Pandora Plus
These subscription services offer varying levels of access to personalized music streaming. Pandora Plus provides an ad-supported experience, while Pandora Premium enables offline listening, on-demand content, and customizable playlists.
6. SiriusXM in the Car
The company offers a range of satellite radios specifically designed for installation in vehicles. This allows drivers and passengers to enjoy high-quality audio entertainment while on the road.
SiriusXM on Mobile
The SiriusXM mobile app enhances the listening experience by allowing subscribers to stream live radio, access on-demand content, and personalize their musical playlist on smartphones and tablets.
8. SiriusXM for Business
This commercial service provides businesses—such as restaurants, retail stores, and offices—with a selection of commercial-free music, news, and entertainment programming. It serves to create an inviting atmosphere for patrons and employees alike.
Conclusion
Overall, Sirius XM Holdings Inc. boasts a diverse portfolio of high-quality audio products and services, designed to cater to the varied needs and preferences of its customer base. The company’s commitment to providing personalized, engaging audio entertainment has solidified its reputation as a leading player in the satellite radio and audio streaming landscape in the United States. Through a combination of traditional radio, digital streaming, and specialized services for businesses, Sirius XM has established itself as a multifaceted audio entertainment provider.