Simmons First National's Business Segments

Simmons First National Corporation (the “Company”) is a financial holding company registered under the Bank Holding Company Act of 1956, as amended.

We seek to build shareholder value by (i) focusing on strong asset quality, (ii) maintaining strong capital (iii) managing our liquidity position, (iv) improving our operational efficiency (v) opportunistically growing our business, both organically and through acquisitions of financial institutions.

Our subsidiary bank, Simmons First National Bank (“Simmons Bank” or “lead bank”), is a national bank which has been in operation since 1903. Simmons First Trust Company N.A., a wholly-owned subsidiary of Simmons Bank, performs the trust and fiduciary business operations for Simmons Bank. Simmons First Investment Group, Inc., a wholly-owned subsidiary of Simmons Bank, is a broker-dealer registered with the SEC and a member of the Financial Industry Regulatory Authority and performs the broker-dealer and retail investment operations for Simmons Bank. Simmons First Capital Management, Inc., a wholly-owned subsidiary of Simmons Bank, is a Registered Investment Advisor. Simmons First Insurance Services, Inc., is an insurance agency providing life, auto, home, business and commercial insurance coverage. SF Investments, Inc., a wholly-owned subsidiary of Simmons Bank, invests in and manages the capital structure of its REIT subsidiaries.

Simmons Bank and its subsidiaries provide complete banking services to individuals and businesses throughout the market areas they serve. Simmons Bank offers consumer, real estate and commercial loans, checking, savings and time deposits. We have also developed through our experience and scale and through acquisitions, specialized products and services that are in addition to those offered by the typical community bank. Those products include credit cards, trust services, investments, agricultural finance lending, equipment lending, insurance, consumer finance and SBA lending.

Simmons First National Corporation (Simmons) operates as a regional financial institution, providing a comprehensive array of community banking services across its various banking regions. The company is structured to assess performance and distribute resources effectively across its operational segments, which share comparable characteristics in terms of market dynamics and economic attributes.

Banking Segments

Simmons is divided into several banking regions, each offering a consistent set of products and services tailored to meet the needs of the local communities they serve. The regions operate under a community banking model, emphasizing personal relationships and responsiveness to customer needs.

Products and Services

Simmons First National Corporation provides an extensive range of financial products and services, categorized broadly into the following areas:

1. Banking Services
- Depository Accounts:
- Checking Accounts: A variety of checking options catering to individual and business needs, including interest-bearing accounts and accounts with various features such as mobile banking, overdraft protection, and rewards.
- Savings Accounts: Traditional savings accounts with competitive interest rates, aimed at helping customers save efficiently while retaining access to their funds.
- Time Deposits (Certificates of Deposit): Fixed-term investment accounts offering higher interest rates than regular savings accounts, appealing to customers looking to grow their savings with guaranteed returns.

2. Loan Products
- Consumer Loans: Personal loans for a variety of purposes, including debt consolidation, home improvements, and unexpected expenses.
- Real Estate Loans: Mortgage loans for purchasing homes, including conventional, FHA, and VA loans, as well as refinancing options.
- Commercial Loans: Financing solutions for businesses, including working capital lines of credit, equipment financing, and real estate loans for commercial properties.
- Agricultural Loans: Tailored financing for farmers and agribusinesses, covering equipment purchases, land acquisition, and operational costs.
- Equipment Financing: Loans specifically designed for purchasing or leasing new or used equipment for businesses across various sectors.
- SBA Loans: Small Business Administration loans to help small businesses secure funding with favorable terms.

3. Investment Management Services
- Wealth Management: Comprehensive financial planning and investment advisory services designed to help clients manage and grow their wealth.
- Trust Services: Personal and corporate trust services, including estate planning, trust fund management, and fiduciary services that ensure the responsible management of assets for beneficiaries.
- Investment Services: A range of investment products and services, including mutual funds, stocks, bonds, and retirement accounts.

4. Credit Card Services
- Offering credit cards with various features, such as rewards points, cash back, and low-interest rates, catering to both individual consumers and businesses.

5. Insurance Services
- Providing personal and business insurance products, including property and casualty insurance, life insurance, and health insurance, designed to mitigate risk and protect assets.

6. Securities and Investment Services
- Brokerage services allowing clients to trade stocks, bonds, and other securities, along with advisory services to assist in investment strategies and portfolio management.

Customer-Centric Approach

Simmons First National Corporation emphasizes a community-oriented approach, leveraging local knowledge and expertise to provide personalized service. The bank actively engages with the communities it serves, working to build long-lasting relationships with customers through tailored financial solutions and attentive customer service.

Conclusion

In summary, Simmons First National Corporation offers a comprehensive suite of banking products and services, structured to meet the diverse needs of its customers across its various regional segments. With a focus on community engagement, the company effectively delivers financial solutions designed for both individuals and businesses, maintaining a commitment to service excellence and customer satisfaction.