Description of Red River Bancshares Inc's Business Segments

Red River Bancshares Inc. is a prominent financial services holding company that operates primarily through its banking subsidiary, Red River Bank. The company is deeply embedded in the Louisiana community, providing a comprehensive suite of banking and financial services tailored to the unique needs of individuals, businesses, and organizations.

Segments:

1. Personal Banking:
This segment focuses on offering an array of banking services to individual customers. Key offerings include:
- Checking Accounts: A diverse range of checking accounts that include features like no monthly fees, interest-earning options, and access to digital banking tools.
- Savings Accounts: Various savings accounts that offer competitive interest rates, including traditional savings, money market accounts, and specialized accounts such as health savings accounts.
- Credit and Debit Cards: A selection of credit and debit cards equipped with rewards programs, cashback incentives, and other valuable benefits.
- Personal Loans: A variety of personal loan options designed to meet customers' financial needs, from emergency expenses to personal projects.
- Mortgages: A comprehensive suite of mortgage products including conventional loans, government-backed FHA and VA loans, and refinancing options.

2. Business Banking:
This segment caters to the needs of small and medium-sized enterprises (SMEs) through:
- Commercial Loans: Tailored financing options for businesses looking to expand or manage their operational costs.
- Business Checking Accounts: Customizable checking accounts that cater to the financial activities of businesses, offering features such as online management tools and low minimum balance requirements.
- Treasury Management Services: Solutions that help businesses optimize cash management and improve liquidity while mitigating financial risks.
- Merchant Services: Payment processing solutions that enable businesses to accept credit and debit card transactions seamlessly.

3. Private Banking:
Red River Bank offers exclusive services for high net worth individuals and families:
- Wealth Management: Personalized investment strategies that cater to individual risk profiles and financial aspirations.
- Estate Planning: Services aimed at helping clients manage their estates, plan for wealth transfer, and address tax implications.
- Investment Advisory Services: Professional advice designed to assist clients in making informed investment decisions.

4. Mortgage Lending:
This segment addresses the needs of homebuyers and homeowners seeking refinancing:
- Diverse Mortgage Options: A comprehensive product suite that includes conventional loans, FHA loans, VA loans, and USDA loans.
- Home Equity Loans: Options that allow homeowners to tap into their home equity for renovations, debt consolidation, or other financial needs.

Products:

1. Checking Accounts: Multiple checking account options are designed to meet various customer preferences, offering free, interest-bearing, and no-minimum balance accounts.

2. Savings Accounts: Competitive accounts with attractive interest rates, including:
- Money Market Accounts: Offering higher interest rates while allowing limited check-writing capabilities.
- Certificates of Deposit (CDs): Fixed-term accounts that provide guaranteed returns over specified durations.

3. Credit Cards:
Customers can choose from a selection of credit cards featuring rewards programs, cashback offers, and various incentives aimed to enhance spending benefits.

4. Loans:
- Personal Loans: Flexible borrowing options for customers.
- Auto Loans: Financing solutions for purchasing vehicles, with competitive rates and terms.
- Commercial Loans: Tailored options for business financing.

5. Investment Services:
Services designed to help customers grow their wealth, manage risk, and plan for retirement.

Services:

1. Online Banking:
Users can manage their finances online with ease, accessing their accounts for transaction management, bill payments, and financial service applications wherever they are.

2. Mobile Banking:
A user-friendly mobile banking app allows customers to perform banking tasks directly from their smartphones, including account management, transactions, and mobile deposits.

3. Treasury Management:
Services that focus on cash flow management, enabling businesses to optimize their financial operations.

4. Merchant Services:
Solutions that provide businesses with the capability to process credit and debit card transactions efficiently, enhancing customer payment options.

5. Trust Services:
Assisting clients in managing their wealth and providing guidance on asset protection and estate planning.

Conclusion:

Red River Bancshares Inc. stands out in the Louisiana financial landscape with its comprehensive offerings across various segments. The company is dedicated to meeting the diverse needs of its customers through a wide array of banking, financial, and investment products and services, from personal banking and mortgage solutions to innovative business services and tailored wealth management. Whether aiding individual financial goals or supporting business growth, Red River Bank is committed to providing exceptional service and fostering community development.

(Sep 30 2024) three months ended Q3
Business Segments	Revenues (in millions $)	Income (in millions $)	% (Profit Margin)
Total	27.88	8.75	31.4 %

(Sep 30 2024) three months ended Q3
Revenue Growth rates by Segment	Y/Y Revenue %	Q/Q Revenue %
Total	6.72 %	3.69 %

(Sep 30 2024) three months ended Q3
Income Growth rates by Segment	Y/Y Income %	Q/Q Income %
Total	9.14 %	9.6 %

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